How I Do Content

How to Create a Client-Attracting Lead Magnet with Kate Emiley


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You have your email list because you’re a smart business owner…

But how the heck do you grow it beyond your mum and your best friend?

Now I don’t know about you – but I don't hand over my email address to any old business or simply because they told me I should sign up for their email list.

People are spoilt for choice so you gotta give them a pretty good reason to hand over their email address and sign up for your email list – not to mention get them to stay there and buy from you.

So, on today’s episode of the How I Do Content Podcast, the magical Kate Emiley is here to help!

Kate is a content strategist and educator with over 10 years of experience in marketing.

She’s also a lover of dogs and a toddler mum!

Her mission is to empower passionate service businesses to confidently grow their community, build connections, and convert clients on autopilot using email marketing, which she shares inside her course, Effortless Email Marketing, and on her YouTube channel.

I’ve been following Kate for nearly 5 years, and she always shares super practical tips to help you effectively implement marketing strategies in your business.

So if you’re ready to create a client-attracting lead magnet – let’s dive in!

Things You’ll Learn in this Episode of How I Do Content

  • Why Kate loves email marketing, and how to use it alongside your social media channels
  • How to get people to sign up for your email list, and nurture them into paying clients
  • Kate’s tips to create a lead magnet that not only grows your community but also attracts soulmate clients to your business, without having to fight a bloody algorithm


Connect with Kate Emiley

  • Follow Kate on Instagram at www.instagram.com/kateemiley 
  • Sign up for Effortless Email Marketing at www.kateemiley.com/effortless-email-marketing 
  • Download Kate’s FREE email marketing guide at www.kateemiley.com/email-marketing-guide
  • Watch Kate’s YouTube channel www.youtube.com/kateemiley 
  • Find out more at www.kateemiley.com  

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
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Video Link: https://youtu.be/WY8-lVlLhWE

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How I Do ContentBy Tahryn Bolt

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