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Shownotes can be found at https://www.profitwithlaw.com/394.

In this episode of the Profit with Law podcast, Moshe Amsel interviews Carrie Flynn, founder of Virtual Simplicity and fractional CMO and growth marketing consultant for law firms specializing in wills, trusts, estates, and probate. They discuss the importance of having a Chief Marketing Officer (CMO) in a law firm and when it is appropriate to hire a fractional CMO. Carrie shares insights on marketing strategies, relationship marketing, customer advocacy, and the role of SEO in a marketing strategy. She also provides tips on managing marketing initiatives and evaluating performance.

Chapters:

00:00 Introduction to Carrie Flynn

02:25 The Role of a Fractional CMO in Law Firms 

11:16 The Right Time to Hire a Fractional CMO 

14:35 What a CMO Does and Doesn’t Do 

19:41 Determining the Best Marketing Opportunities 

24:54 The Importance of Strategic Follow-ups and Communication 

26:15 Creating a Referral Partnership or Program

36:57 Creative Ways to Enhance Referrals

42:50 The Role of SEO in Marketing

47:31 The 90-day Focus Approach

49:15 Avoiding the Multi-channel Marketing trap

50:59 Setting and Tracking KPIs

58:53 The Importance of Moving Forward

Resources mentioned:

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here. 

Connect with Carrie Flynn: Website | Instagram | LinkedIn

Episode 334 - Grow Your Law Firm through Intentional and Strategic In-House Marketing with Cassidy Lewis

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