If your menu is just a list of services, you’re leaving serious money on the table. In this episode, I talk about how to create a transformation-based menu that doesn’t just inform your clients but influences their decisions, increases retention, and raises your average visit value. I share the mindset shift that helped me ditch “à la carte chaos” and build a consult system around outcomes instead of treatments. I also break down how the right visual frameworks, package names, and messaging all tie together to create a profitable patient journey. Tune in to learn how to make your menu your strongest sales tool!

 

HIGHLIGHTS

• Why your menu should sell outcomes, not just treatments.

• What the data says about bundling, decision fatigue, and patient spend.

• A breakdown of problems vs. outcomes for better marketing hooks.

• The “Patient 365” visual that simplifies the menu and marketing strategy.

• How to tie your menu into marketing, consults, and team accountability.

• What high-performing Med Spas are doing differently with packages.

 

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE 

DM “SIGNATURE” on @heatherterveen to learn about the live workshop series

Apply for The Med Spa Advantage HERE 

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com