Lesson 3: Making It Tangible

Harvard professor Michael Porter says:

The essence of strategy is choosing what not to do.

A few useful guidelines:

Pick a date, 2-3 years from now.

Use present tense language.

Zero in on 3-5 of the most important areas for you.

Frame the vision around your why.

Capture as much detail (conversation, sights, smells) as you can.

In writing, a vision may start something like this:

It’s three years from today, on the morning of March 13th. I climb out of bed at 5:30 a.m., put on my running shoes, and start walking down the stairs. A smile comes to my face as I step outside the house and smell humid air and morning dew on the plants…

Dwight Eisenhower said:

Plans are worthless, but planning is everything.

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