Tactical & Practical

How To Diversify Into New Product Categories with Sean Frank


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Nate chats with CEO of The Ridge, Sean Frank, in an effort to understand how a wallet company now sells luggage, rings, knives, and watches.


Tactical & Practical is sponsored by Intelligems.io & Postscript.io


Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !


Postscript is a platform dedicated to one thing and one thing only: becoming the greatest SMS platform the world has ever seen. I wouldn't trust my SMS program to be run through a platform whose main job was e-mail, or reviews, or anything else. If you want an elite SMS program, go with the company that's dedicating every resource they have to being a great SMS platform. Go to Postscript.io and tell 'em I sent you to sign up today!

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Tactical & PracticalBy Nate Lagos

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