In this special episode, we take you inside the opening keynote from EVOLVE, where the spotlight is on navigating change in your retail business with strength and resilience.

You’ll discover why your brain naturally resists change, how to reframe discomfort into growth, and even how to channel emotions like anger into purpose and momentum. From unexpected tariffs to tightening ad budgets, this episode is filled with actionable insights for retail leaders ready to thrive—even through tough times

[2:42] Why your brain is wired to resist change

[2:56] The comfort of familiarity vs. the discomfort of growth

[4:01] Why change feels exhausting—and how to move through it

[5:04] The emotional toll of business shifts

[10:08] How anger can become your driving passion

[10:35] Using emotions to fuel your retail store’s growth

[12:25] Turning tariffs and challenges into innovation

[17:36] Being strategic with ad spending

[20:26] Why showing up—consistently—matters most

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch!