Ratchet+Wrench Radio

How to Establish Trust and Win Customers Online - Part 1 (w/ Jimmy Lea)

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In this episode, Jimmy Lea, product evangelist at Kikui, kicks off this two-part series on how shop owners can develop trust online through Google. 

This week, Lea talks about:

  • Why shop owners need to pay attention to Google Reviews
  • Why obsessing over 5-star ratings isn't the right strategy with Google
  • Why shop owners must engage with customer reviews and why Google loves this
  • How to report consumer abuse (false reviews)aimed at tanking your reviews
  • What is review gating and why it's a bad practice for your shop
  • How to properly solicit customer reviews
  • How to get optimized Google reviews to attract the right customers
    • ...more
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