Ratchet+Wrench Radio

How to Establish Trust and Win Customers Online - Part 2 (w/ Jimmy Lea)

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In the second installment of this two-part series, Jimmy Lea, product evangelist at Kikui, is back to show shop owners more about developing and growing trust online through Google. 

This week, Lea talks about:

  • What the sweet spot is for Google Reviews.
  • How to optimize the replies you add to customer reviews to help others better find your shop.
  • How many positive reviews does it take to grow your star rating?
  • Whether Facebook Reviews have more weight than Google Reviews.
  • The importance of having a consistent listing across the entire web.
  • How much weight Google places on customer reviews in its algorithm?
  • An email hack email to get a review and schedule the next service appointment at the same time. 
    • ...more
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