When you hear the phrase “influencer marketing”, what comes to mind? If you’re like me, those words probably conjure up images of selfies and perfectly-lit location shots. However, marketing through those with influence is much more powerful than those surface understandings imply. If you want your message or product to resonate, identifying with those with influence can help you reach the audience you’re trying to serve.

On this episode, Jason Falls explains to us the nuances of influencer marketing with tips from his new book Winfluence. We discuss how brands get it wrong, and some strategies for leveraging influence to connect with the people your product or service is designed to help.

This episode is sponsored by Back Country. Go to BackCountry.com/AC and enter promo code AC to get 15% off your first full-priced purchase. Some exlusions apply.

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