Good Content with Shannon McKinstrie

How to Get New (and Old!) Followers to Binge Your Content


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Creating your own signature series should not feel overwhelming, and if it does I’m here to change your mind because it is absolutely doable for you. In this episode, I’m breaking down how to create binge-worthy, repeatable content that's not only uniquely you, but also fits naturally into your business and life. I’m sharing tons of real-life examples and clever series ideas from all kinds of creators to inspire your own irresistible content, because we want your audience to seek you out, even if the algorithm isn’t cooperating. 

In this episode we’ll be covering:

  • How to create bingeable, return-worthy Instagram content your audience looks forward to every week.
  • Simple, repeatable ideas for launching a content series that actually fits your brand.
  • Tips for incorporating your personal journey or business process into a signature series.
  • Real examples of successful series for artists, food bloggers, designers, and brick-and-mortars.
  • Creative prompts and hooks for building a series that attracts your target audience and increases visibility.


Featured content in this episode:

  • Vnessali: Day one of trying a new hobby to recover from burnout
  • Ella_mobbs_art: Revealing my art until it reaches my audience
  • Zarasmixtapes: Albums every music lover should listen to
  • Orenmeetsworld: Are you buying the product or are your buying the brand
  • Ingrid.j.j: If you’re naturally attracted to these types of men
  • Eatingwellish: Great American Restaurants
  • Littlejoycoffee: Day one of trying new drinks for our fall menu
  • Calebulf: Little luxuries: $500 Smart Lamp
  • Jenneatsgoood: 10 Days of fall dinner


Recommended episodes:

  • Episode 069: Why Slow Summer Vibes and 90’s Nostalgia are Stopping the Scroll This Summer
  • Episode 074: How to Humanize Your Account When You Feel Stuck in Business Mode
  • Episode 076: Create Content That Makes Them Want to Keeping Coming Back
  • Episode 078: Your Winning Content Strategy is Hiding in Plain Sight
  • Episode 081: Your Next Powerful Piece of Content is Already on Your Phone


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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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