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Shownotes can be found at https://www.profitwithlaw.com/438.

In today's episode, we're thrilled to have Jan Roos, an award-winning entrepreneur, author, and speaker, who brings a wealth of knowledge on effective marketing strategies for law firms. Moshe Amsel and Jan dive into the intricate challenges of identifying the right hooks to reach clients before they even know that they need an attorney. They explore successful campaign strategies, the power of educational content, and the nuances of marketing to underserved legal sectors, such as Medicaid and dementia care.

Jan and Moshe emphasize the need for attorneys to invest in marketing correctly and highlight the pitfalls of running PPC ads without substantial budgets or expertise. This episode will arm you with tactics to engage potential clients proactively, even before they start searching for legal services.

Tune in to uncover the secrets to bridging the knowledge gap for your clients, leveraging educational events, and using pre-recorded materials to drive consultations. Don't miss Jan's invaluable insights, including advanced strategies for qualifying potential clients through consultation calls and the role of outbound calling. Plus, discover how attorneys can stand out in a competitive market by effectively utilizing specific marketing approaches across various legal practice areas.

Whether you're looking to enhance your law firm's cash flow or seeking innovative marketing techniques, this episode is a must-listen!

Chapters:

[00:00] Introduction to Jan Roos

[5:44] Who This Episode is For

[11:51] How to Find the Knowledge Gaps

[15:04] Using Educational Events to Generate Leads

[20:04] How to Increase Your Conversion Rate

[23:00] Determining the Right Marketing Hook

[33:14] Priming Leads for a Consultation Call

Resources mentioned:

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! 

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

Connect with Jan Roos: LinkedIn

Law Firm Growth Podcast

Beyond Intake by Jan Roos

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/