How to grow your business without spending money on ads with Niki Hutchison

Today’s episode of the podcast is an interview with Niki Hutchison, and we are talking all about content, and how to be seen in as many places as possible, through organic reach; as well as sharing our thoughts around the online world.

Niki has spent most of her career creating and implementing marketing strategies to grow businesses. She has helped hundreds of small business owners, as well as large organisations like The NatWest Group, The Scottish Government, The UK Space Agency to improve their marketing strategies and effectiveness.

Her goal is for entrepreneurial women to enjoy marketing and the results that it brings.

This is such a great episode, and you’ll feel like you’re having a chat with us - so go grab your coffee, sit down, and join us!

KEY TAKEAWAYS COVERED IN THE PODCAST

●     The difference between organic marketing and paid marketing

●     Why organic marketing is the solid foundation you need in place

●     The importance of an authentic brand consistency

●     Different ways you can build your audience

●     How getting negative comments can actually help you show up more naturally as yourself

●     Why you need to pay attention to your insights and use them to be a detective in your own business

●     Why purpose is more important than how often you post

●     Why joining a membership isn’t enough, you need to join in too

●     Whether it’s possible to accelerate not caring what people think of you and showing up more authentically

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE

You are the only person who sees 100% of your content, so never think people will get bored of hearing from you; if they do, they’re not your people!

HIGHLIGHTS YOU SIMPLY CAN'T MISS

●     How to grow a business using organic marketing

●     What needs to be in place before you start doing organic marketing

●     How to choose the right place to be, when you’re just starting out

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Head over to part 2 on the Audience Growth Podcast

TRANSCRIPT

Hello, and welcome to this episode of the podcast. How are you doing? So we've got a really cool episode today. It's something a bit different. We thought we would try. And I'm really excited about it. Today is an interview with the lovely Niki Hutchison. And we're talking all about content and we're talking all about how to be seen as many places as possible.

And we're talking about organic, so things that you don't have to pay for. So it's a great episode, loads of good stuff in it. And we have some cool conversations about being employed and then being, you know, having your own business and what that's like. But what's super cool about this is we decided to do a two-parter.

We decided that we would do like a podcast swap where half the episode was on my podcast and then to listen to the rest of the episode, you need to go and listen to her podcast. So we thought that would be a really cool idea. And obviously half of the episode is on hers and hopefully her audience will come and listen to this half and if you are from Niki, Hi, welcome.

Nice to have you. So yeah, so we thought we'd do that. We thought it was cool. We had a great chat. We got on so, well, I really, really like her. Uh she's. She came to my September event, which is ACE and yeah, it was just so, so good to have a conversation with her. So many things in common. We loved it. So I'm really excited about this episode.

It's a really good conversation. It's definitely a one of like, get your coffee, sit...