The GrowOrtho Podcast

How to Implement Winning Strategies in Your Practice


Listen Later

Dr. Ann Marie Gorczyca, an orthodontist with over three decades of experience, has cracked the code to growing an orthodontic practice. After a year in Illinois and seven years in a group practice in California, she took the bold step of starting her own orthodontic practice in Antioch, CA, in 1996.
In the first seven years of her daring venture, she experimented with countless marketing strategies to build a robust patient base and establish a firm foothold in the community. The result? A treasure trove of practical knowledge now compiled in her groundbreaking book: “201 Marketing Tips for a Successful Dental/Orthodontic Practice.”
Inspired by her father’s belief that everyone should share their expertise through a book by age 50, Dr. Gorczyca took it upon herself to bridge the gap in the orthodontic industry’s business practices. She saw an opportunity to share her insights and help other orthodontists avoid common pitfalls, and she seized it!
The Game-Changer: Persistent Patient Follow-Up
One of the golden nuggets Dr. Gorczyca shares is the power of persistent follow-up with potential patients. Did you know that patients who don’t start treatment immediately after their initial exam often do so 12-14 months later? Circumstances may prevent immediate action, but the intention to pursue orthodontics remains strong.
Ask yourself, do you give up after 1-2 unreturned calls? If so, you might be missing out on a significant number of conversions. Dr. Gorczyca recommends reaching out to these “pending” patients persistently, starting with a call two days after the initial exam, and then following up again two weeks later.
If the patient remains on the fence, the doctor themselves should take the baton and make monthly calls until a definitive answer is received. This persistence, as Dr. Gorczyca found in her practice, pays off in higher conversion rates.
Overcoming Fear of Being “Pushy”
Some practices may shy away from persistent follow-up, worried about appearing “pushy.” But let’s flip the narrative – isn’t this, in fact, excellent customer service? Patients often perceive far fewer calls than the office actually makes. In Dr. Gorczyca’s decades of practice, she has never had a single complaint about too much follow-up.
Your Action Plan for Orthodontic Practice Growth

* Experiment with a wide range of marketing tactics, document what works, and don’t shy away from sharing your knowledge.
* Keep potential patients in your radar and follow up persistently. Remember, patience and persistence can turn seeds into a lush garden.
* Adopt proven management and sales best practices to elevate your orthodontic business operations.
* Don’t let the fear of “pestering” patients stop you from nurturing leads actively.
* Dedicate time for doctor-led monthly follow-up calls to convert more leads.

Whether you’re building a new practice or looking to grow an established one, these keys can unlock unprecedented growth. So, what are you waiting for? Take the plunge, implement these tips, and watch your orthodontic practice flourish!
Book a Discovery Call today to help your practice grow: https://link.practicebeacon.com/widget/appointment/practiceadvisors/discovery
...more
View all episodesView all episodes
Download on the App Store

The GrowOrtho PodcastBy HIP Creative

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

18 ratings


More shows like The GrowOrtho Podcast

View all
The Dentalpreneur Podcast w/ Dr. Mark Costes by Mark Costes

The Dentalpreneur Podcast w/ Dr. Mark Costes

307 Listeners

Bulletproof Dental Practice by Dr. Peter Boulden & Dr. Craig Spodak

Bulletproof Dental Practice

228 Listeners

Ortho Marketing Live by Ortho Marketing

Ortho Marketing Live

5 Listeners

The Brian Wright Show by Brian Wright

The Brian Wright Show

36 Listeners

The Orthopreneurs Podcast with Dr. Glenn Krieger by Dr. Glenn Krieger

The Orthopreneurs Podcast with Dr. Glenn Krieger

76 Listeners

The Golden Age of Orthodontics by Dr. Leon Klempner

The Golden Age of Orthodontics

22 Listeners

The Illuminate Orthodontic Podcast: Shining a Light on Orthodontist Innovators by Dr. Chris Cetta

The Illuminate Orthodontic Podcast: Shining a Light on Orthodontist Innovators

72 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,129 Listeners

Hey Docs! by Jill Allen

Hey Docs!

36 Listeners

The DOC Podcast by DeLuke Orthodontic Coaching, LLC

The DOC Podcast

18 Listeners

Orthodontic Products Podcast by Orthodontic Products

Orthodontic Products Podcast

2 Listeners

Smile Doctors Off Mute by Smile Doctors

Smile Doctors Off Mute

24 Listeners

The Neon Buzz by The Neon Buzz

The Neon Buzz

7 Listeners

The KiDDS Biz Podcast by WSB Production

The KiDDS Biz Podcast

4 Listeners

Orthodontic Pearls Podcast by Orthodontic Pearls

Orthodontic Pearls Podcast

18 Listeners