At 33 years old, Jessica Zweig had to ask her parents for $200 to pay her phone bill. Only a few months earlier she was living her "Sex in the City" life in Chicago, running a high-profile women's lifestyle magazine. While her business looked successful from the outside; inside it was a financial mess. After an emotional breakdown, Jessica walked away from the brand - and the public persona- she built and learned the key to success is when your outside life aligns with who you are on the inside. Now, as a personal branding expert (financially and emotionally successful) she helps others identify their personal brand through her agency, SimplyBe and is the author of "Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth By Simply Being Yourself" Today she's giving a personal branding masterclass, sharing how we can discover our authentic selves and successfully communicate our message to the world. She shares:

• What true authenticity is and how we can identify it in ourselves
• The four key components to finding and growing your brand
• Why she chose to invest in herself when she was broke
• The generosity economy and why not sharing our "best stuff" actually hurts us
• The difference between oversharing and being vulnerable on social media
• The biggest lesson she learned from Tony Hunter, former CEO of the Chicago Tribune
• How your ego can get in the way of finding true success, personally and professionally (and how it did for her)

Produced by Dear Media.

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