Today, we’re diving into all things product design. I’m joined by Hollei Anne Hayes, who owns a creative studio specializing in product design and branding for product-based businesses. Even if you’re not designing your own products, you’re going to love this episode.

Hollei has over a decade of experience working with brands like Toys R Us and Skip Hop. As the owner of Hollei Anne Design Co., she’s designed for the homegoods, stationery, gift, and textile industries, with her work featured at Target, Home Goods, and Hallmark.

Hollei’s passion is creating trendy designs for entrepreneurial women in retail, so she’s the perfect fit for us here at Rooted in Retail! We’re chatting about what makes products pop on the shelves—and how to connect even deeper with your customers to ensure your products get chosen. 

[03:17] The most effective branding strategies to help products stand out

[07:22] How to secure shelf space in major retail chains

[09:05] How long it took to land Hollei's artwork in big box stores

[12:34] The power of TikTok for trend research

[19:38] Episode Sponsor: Ads Management with Crystal Media 

[20:44] How creating affordable yet beautiful products pushes Hollei to innovate

[24:37] 3 ways to make your product shine brighter than the competition on store shelves

[29:02] Hollei's resilience round

Get all of the resources on our website at https://www.crystalmediaco.com/episodes/how-to-make-your-products-pop-with-hollei-anne-hayes/

Join the Rooted in Retail Facebook Group to continue the conversation

Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31.

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch!