How to market more humanely with Sarah Santacroce

Today’s episode of the podcast is an interview with Sarah Santacroce, who talks all about

humane marketing and her alternative model to the traditional 7 P’s of marketing.

I always love talking about this sort of stuff, as I think it's helpful to have open conversations

about some of the marketing tools and tactics that are commonly used, because I have

fallen for them and I’m sure many of you have too!

What I really love about this episode is that we talk about how to actually market our

business in a way that fits with us, and Sarah has some really interesting takes on why we

should look at who we are, rather than looking at our avatar.

KEY TAKEAWAYS COVERED IN THE PODCAST

 What is wrong with traditional marketing

What humane marketing looks like

How to know when you’re doing humane marketing

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE

Humane marketing starts with awareness, the fact you’re even mindful of it, is a great first

step!

HIGHLIGHTS YOU SIMPLY CAN'T MISS

The 7 P’s of humane marketing

How we bring more empathy into the business world

Why humane marketing is still about selling, just in a compassionate way

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Sarah's Website

Sarah’s LinkedIn

The 7 P’s of Humane Marketing

TRANSCRIPT

Hello and welcome to this week's episode of the podcast. How are you doing? So we have an interview and if you listen to my episode last week, which hopefully you did, and if you haven't, go and take a listen cause it's, I was gonna say it's a good one. That always sounds so like full on.

Like, I'm so amazing. Go listen to it. No. It covers a lot of good stuff. Oh man. And also, I talk about what's happening with the podcast, which is the fact that my interviews are gonna be stopping soon. So I have literally after this one, another three interviews, and that's it. And then it's just me. So if you wanna find out more on why I've done that, then obviously go back and listen to episode 267.

But this week we have the lovely Sarah who talks about humane marketing and it's a really lovely conversation and actually probably quite an interesting one given. And I always taught love talking about this sort of stuff, and I try not to go on about it all too much because sometimes I think it can sound like we're being very negative and it's not that at all.

I think it's helpful to have open conversations about some of these marketing tools and tactics that are used because I have fallen for them and Sarah has fallen for them. And also what I really love about this episode is we talk about how to actually do it in a way that fits with us. And she kind of has some really interesting takes on us looking at who we are rather than necessarily looking our other task straight off the bat.

So I find that really, really interesting and she's so lovely and we've met a few times and I've been on her podcast and it's one of those people that she just kept being put back in my world and back in my world. So sometimes you have to go, I think we should be having a conversation, but it's a really, really good conversation.

I know you're gonna like it, and like I said, enjoy it. We've only got a few of these interviews left. So I will hand you over to the lovely Sarah, and I will see you in a bit.

Okay. I am really excited to welcome to the podcast today, the lovely Sarah Santacroce. Sarah, how are you doing?

Sarah: I'm...