What if building a website wasn’t just for developers, but something anyone could do easily? This was the simple idea that led Avishai Abrahami to create Wix in 2006. What began as a no-code tool to help businesses establish an online presence has grown into a global platform that serves hundreds of millions of users. Under Avishai’s leadership, the company has reached many milestones including the launch of Wix’s first AI website builder in 2016—one the first commercial AI products available to consumers at mass scale. In 2013, Avishai took Wix public, and the company is currently valued at over $11 billion. In this episode, Avishai shares his take on what differentiates exceptional entrepreneurs from the rest, why he believes in meticulously tracking the most granular details, and how important it is to master the balance of seeking feedback while knowing when to trust your own judgment.