Micro media is a somewhat new term we can use to describe media created by companies, brands and individuals housed (mainly) online. Personal blogs and corporate sites that invite fans and industry leaders to contribute, are two other examples.

In the olden days (circa 1980) the most common way to promote your business was to buy advertising in macro media outlines – usually via a big PR firm. But technology and social trends have changed. 

Micro media outlets are gaining significance as they grow larger and larger audiences. Podcasts are a perfect example. There are 120 million podcast listeners in the United States but according to the podcast index there are barely 300,000 podcasts with new episodes in the last month. So, micro media outlets are beginning to sway the narrative of public opinion away from the traditional media gatekeepers.

And micro media sources give the best opportunity to drill down into niche audiences which have always been extremely valuable.

In this episode, how to hone your pitch to micro media sources. 

Guest: Shelby Janner, Zilker Media
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