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How to Tap Upcycled Ingredients, the Next Big Consumer Trend
Everyday Humans is an SPF-led skincare brand at the forefront of a huge industry shift towards sustainability. Founder Charlotte C Pienaar joins Female Founder World to share her story and teach you how make your consumer brand more sustainable.
It makes my day when you leave a review on the podcast—don't be shy! :)
LINKS
- Try Everyday Humans: www.everyday-humans.com
www.okendo.io
SHOWNOTES
06:30: How to market to Gen Z
08:10: Everyday Human’s approach to wholesale distribution
08:27: Launch strategy
12:10: Taking a test and learn approach to influencer marketing
13:10: Building workflows, brainstorming and creating knowledge remotely using Notion and Asana
16:07: Wholesale strategy
18:30: Beauty business ideas
10:15: Building a truly sustainable brand
23:50: Upcycled ingredients are the next big consumer brand trend
28:10: Everyday Humans’ tools and tech stack
30:30: Avoiding retailer risk and creating a good cash conversion cycle
35:32: A mini class on debt financing
39:00: Can your brand scale on TikTok when the founder is the face of the brand?
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Female Founder World
4.9
9797 ratings
Everyday Humans is an SPF-led skincare brand at the forefront of a huge industry shift towards sustainability. Founder Charlotte C Pienaar joins Female Founder World to share her story and teach you how make your consumer brand more sustainable.
It makes my day when you leave a review on the podcast—don't be shy! :)
LINKS
- Try Everyday Humans: www.everyday-humans.com
www.okendo.io
SHOWNOTES
06:30: How to market to Gen Z
08:10: Everyday Human’s approach to wholesale distribution
08:27: Launch strategy
12:10: Taking a test and learn approach to influencer marketing
13:10: Building workflows, brainstorming and creating knowledge remotely using Notion and Asana
16:07: Wholesale strategy
18:30: Beauty business ideas
10:15: Building a truly sustainable brand
23:50: Upcycled ingredients are the next big consumer brand trend
28:10: Everyday Humans’ tools and tech stack
30:30: Avoiding retailer risk and creating a good cash conversion cycle
35:32: A mini class on debt financing
39:00: Can your brand scale on TikTok when the founder is the face of the brand?
Learn more about your ad choices. Visit megaphone.fm/adchoices
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