Personally I've had a love hate relationship with PR. With an abundance of options available to us as business owners to tell our brand story, it's no secret that I prefer Facebook advertising. In this episode I quiz PR queen Sarah Cichy on if public relations is right for all businesses, if business owners can do it without an agent, and we even get into the great legalisation debate. Will my mind be changed for good?

 

Timestamps:
7:00 Is my business ready for PR?
10:59 Social media v PR - Is it one or the other?
21:18 How to pick an agency
27:05 The emerging market around cannabis legalisation
32:40 The great legalisation debate