How to use PR to grow your business with Dina Behrman

Today’s episode of the podcast is an interview with Dina Behrman who is a PR (Public Relations) strategist, helping entrepreneurs who struggle to take their business to the next level. We talked all about what holds us back, why we get nervous to put ourselves out there, and how to actually go about getting featured and getting some publicity for your business.

KEY TAKEAWAYS COVERED IN THE PODCAST

When you start doing PR for your business, you will have more content to share on social media – it works hand in hand with your marketing.

When you are pitching to places, you can talk about your social media presence.

You CAN do PR as a solopreneur and small business owner.

You can either use an agency, or do your own PR.

You are helping a journalist out when you get in touch with them and share your tips for their readers.

You are going to help the people who read or listen to your piece too.

PR is very powerful for expert positioning because when you get featured, you have the association with recognisable and credible names – they are endorsing you.

PR is long-lasting, ever-green content – when you have an online article feature, it is there for people to find years later!

PR is amazing for getting in front of a new audience – make sure you are choosing places that your ideal clients will be.

PR is also great for connecting with your existing network when you share your excitement! Opportunities could follow.

Think about quick wins – where could you be featured that is quick and easy? This then helps when you are applying to bigger places as you already have some features.

Journalists don’t need you to be a perfect or professional writer – they just need the content from you! They have editors that will review your piece.

Twitter can be a really good place to connect with and engage with journalists.

You can cold pitch journalists, you don’t have to have relationships with them or lots of contacts.

You can find journalists by looking online or in magazines – do a bit of research.

Think about what you can give in terms of value to the journalists – look at the types of things they have previously published, what will be a good fit/popular for their audience?

Put together a media kit to sum up your highlights to apply for podcasts and digital publications.

Stretch your comfort zone slightly – you never know what opportunities could come up when you put yourself out there.

The worst thing that can happen is they say no or not reply.

Just because they said no once, doesn’t mean it’s a no forever – try again another time.

If you keep pitching, you will get featured! Make sure you are tailoring your pitches.

Once you start getting featured, you may find other journalists will then reach out to you.

Keep an eye on the hashtag #JournoRequest on Twitter to look out for opportunities alongside the proactive stuff – see if there is something that is relevant.

Leverage every feature/opportunity you get – it is a big deal – be proud!!

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

You don’t need to be really well-known or have a huge following to do PR in your business.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

An introduction to Dina 03:54

PR and Marketing 05:29

Why you should consider PR 11:55

Potential barriers 18:04

Do you need to build relationships 23:48

How to pitch to journalists and stand out 25:32

What if they say no? 35:20

#JournoRequest 45:08

CHECK DINA OUT

Website

RESOURCES MENTIONED

Free PR and Content Calendar

Transcript

Hello and welcome to this week's episode of the podcast. How are you doing? I'm getting into the swing of things. May I'm batching, and this is like the fourth one I've done. So I seem to be doing it a bit quicker and easier.

You need a bit, the always stumbles me is the beginning. I hate the beginning. I hate just like saying the same things every week and just like,