Ready to make more money this holiday season?
In this episode of Rooted in Retail, Crystal sits down with brand strategist and copy consultant Nicole Prince to break down exactly what retailers should be emailing, posting, and saying RIGHT NOW to boost Q4 revenue — and how to keep that momentum rolling into the new year.

Nicole has spent over 15 years crafting high-converting brand voice and copy for major names like Anthropologie, Ulta Beauty, Soft Surroundings, and M.Gemi. Now, she’s helping independent retailers simplify their messaging, show up confidently, and turn email into their highest-ROI sales channel.

This conversation is packed with strategy, templates, and last-minute Q4 moves you can implement today!

[0:29] - What you should actually be emailing in Q4
[1:10] - About Nicole Prince
[6:02] - The #1 thing retailers can do TODAY to make more money
[8:03] - Why email still beats every marketing channel in Q4
[9:38] - How big brands structure their messaging — and how independents can copy the playbook
[10:53] – Three-email-per-week framework for holiday success
[14:35] – The resend-to-non-opens strategy that boosts instant sales
[19:49] – The Three Kings Day opportunity most retailers miss
[20:25] – How to drive more foot traffic with simple in-store incentives
[25:41] – The biggest Q4 email mistakes and how to fix them

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