Million Dollar Agent

How Top Agents Win When Buyers Pull Back


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The market hasn’t “stopped” it’s just stopped carrying lazy habits. We’re three weeks out from AREC, and the timing couldn’t be better because this is exactly when real estate agents find out whether they’re doing the work or just taking orders.

We unpack the practical fundamentals that still sell property in a softer Australian real estate market: doing serious buyer work (more depth, more follow-up, better dialogue), tightening your vendor communication around price, and using real buyer feedback to keep expectations aligned with today’s market value. We also talk about set-to-sell meetings, why hyper-product knowledge matters more than ever, and how to speak with calm confidence when interest rates rise and the buyer-seller gap widens.

Along the way, we share stories about standout performers and what great agents do differently, including generosity, humility, and discipline. The big takeaway is simple: you can’t control the Reserve Bank or the headlines, but you can control your process, your conversations, and the energy you bring to every campaign.

What’s the one skill you’re doubling down on before the year ends?

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Million Dollar AgentBy John McGrath, Tom Panos & Troy Malcolm

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