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This video shares the journey of creating a fungi-based soil amendment product for Amazon. It dives into the challenges of launching in a regulated gardening niche, overcoming algorithm issues, and building real brand awareness. Sellers will hear insights about organic certifications, Amazon compliance, and long-term B2B growth strategies in a seasonal category.

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Timestamps
00:00 - Product Origin in a Competitive Gardening Niche
00:35 - Industry Problem That Sparked the Idea
01:41 - Why Traditional Fertilizer Wasn’t Working
02:26 - Challenges with Urban Soil and Home Development
03:09 - Turning Fungi Into a Scalable Product
04:08 - Taking the Regulated Path, Not the Easy One
05:01 - Scientific Validation and Certifications
06:10 - University Field Trials for Product Testing
07:21 - Fighting Algorithm Flags on Organic Claims
08:45 - Compliance Battles with Amazon
10:10 - Choosing Amazon Despite the Challenges
11:02 - Using Sales to Prove Retail Demand
12:13 - Amazon as a Branding and Awareness Tool
13:14 - Difference Between Real Brands vs. Amazon Brands
14:21 - Advertising that Pays for Itself
15:14 - Using Amazon for Seasonal Market Research
16:25 - Tracking Regional Sales Trends by Season
17:45 - Dealing With Seasonal Inventory Issues
18:43 - Limitations of Amazon FIFO in Canada
19:40 - Managing Expiry-Sensitive Inventory
20:59 - Real Use Cases vs. Intended Use Cases
21:53 - Discovering Unexpected Customer Applications
22:58 - Fungi Misconceptions and Consumer Fears
24:50 - Addressing Product Safety and Education
26:02 - Breaking Down Myths About Mushrooms
27:50 - Final Thoughts on Amazon Growth Strategy

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