In this episode, Kay Walker returns to share what’s been working in her land business, including why she ignored conventional wisdom and mailed straight through the holidays.

The result?

Nine signed purchase agreements in January.

Kay breaks down the emotional roller coaster of running a lean solo operation, how she experiments with mail, and what’s helped her stay consistent and profitable.

What you’ll learn:

• Why Kay mailed during the holidays and got real results

• Her exact volume and cost breakdown for mail

• How she filters emotional decisions from her business

• Why follow-up and consistency matter more than volume

• What to track to find your own success pattern

• Kay’s experiments with envelope design and creative messaging

• How she thinks about hiring and staying lean

• What it takes to stand out when everyone’s copying templates