Here are the 3 biggest lessons I learned during my time at OG, and how you can apply them to your growth marketing channels:

You’re not selling what you think you’re selling. Make sure you are marketing what your customers REALLY, maybe even subconsciously, want.

Big growth doesn’t come from big ideas. Big growth comes from relentlessly testing & optimizing the fundamentals of marketing. Stack 5-10% wins over and over and over and over again, you’ll pick your head up 12 months later and realize you doubled the size of your company.

Always do what’s best & what works for your brand. Don’t rely on “industry standards” or “best practices.” Feel free to take inspiration from the biggest & best brands in our industry, but make sure you run those tactics through the filter of your brand, your customers, and your budget before executing them yourself

Let me know your fav lesson in the comments, thanks for listening.