Attention all agency owners! We have something tailor-made for you. Welcome to the debut episode of our REAL AGENT SERIES

In this week's episode, Sam pulls back the curtain on the entrepreneurial journey of Levi and Julien from Fowler and Powell. Ever wondered how they came up with their big idea? Or what their lives looked like before they stepped into the estate agency world

The duo spills the beans on the path to becoming their own bosses and how they achieved their current success. Whether you're just starting out or looking to ignite your agency, there's a wealth of wisdom to be gleaned from their experiences.

So, tune in and listen close, because you're about to discover the trials, triumphs, and treasures of their journey. We guarantee you'll find some golden nuggets that resonate with your own experiences or inspire you to strive for more.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Levi and Julien’s site: https://fowlerandpowell.co.uk/

Some key takeaways:
➡️When having a business partner it is very important to preserve mutual respect for one another even when challenging the other's views and decisions
➡️ Align your business decisions in such a way that each strategic move propels both your company's success and your personal life goals forward
➡️ Surround yourself with like-minded people. Entrepreneurs, agents, successful business owners as soon as you can.

Some great moments:
✅"The salary was terrible!" 
✅"Who came up with the idea?" - "Well ME! Obviously!!!" 
✅"It was believing that YOU are the person to do the job"

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Ready to supercharge your role as CEO and take your agency to new heights? Then this episode of Ignite Your Estate Agency is a must-listen for you!

CEO... Sounds fancy, right? But do you really know what it means to be the head honcho? What does the day-to-day look like beyond the shiny title? Is CEO even the right position to align with your goals?

Join Sam and Phil in a straight-up chat about their roles at AJ. They're breaking down what being a CEO truly means - the good, the bad, and everything in-between!

Don't miss out on the nuggets of wisdom throughout this episode that could have the most impact for your agency. Hit play and get ready to IGNITE your agency and truly find out what it takes to became a CEO. 

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/agencyofyourdreams

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Some key takeaways:
➡️ It is important to have a job title within the company to help define your role so that it differs from just being the owner
➡️ Ask other people in your business how do they see your role and compare it with your own idea of it to see if it matches

Some great moments:
✅"So you've got a team of 3 being called a CEO. It's a bit overkill isn't it?" 
✅"'You're what?' - 'Chief Executive' - 'Yeah. So basically you work for me"
✅"We are actually the problem' - 'Speak for yourself!"

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

This week, Sam and Phil invite Neil Whitfield, the genius behind "The Ultimate Property Listing" & "Five Mile Famous". Neil drops some serious knowledge on how to forge your brand, make waves in your local property scene, and master the art of listing properties that sell like hotcakes.

Get ready for an episode bursting with insider tips on copywriting, property listings and lead gen. Neil's unique copywriting prowess – used to successfully sell properties is shared to give you a serious competitive edge. Make sure you stick with us 'till the end, you'll want to soak up every gem! So strap in, let's IGNITE your agency's journey to success right here, right now!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Get Neil’s books: http://neilwhitfield.com

Some key takeaways:
➡️ When it comes to marketing practices what works for big companies doesn't necessarily work for small ones
➡️ A well-done brochure represents more tangible and reliable proof of your commitment as an agency than making verbal promises to clients
➡️ A good property listing is not only a written description of the home, it also paints a compelling story for buyers to imagine living in it

Some great moments:
✅"Was lettings good in 2007? - Lettings was GREAT in 2005!"
✅"That headline... The First line does 80% of the work" 
✅"If you just look the same, smell the same and sound the same as everybody else then well... Vendors and Landlords will use FEE as the only thing to differentiate you" 

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Have you ever wondered how your clients perceive your team's interactions or even your own conversations? Get ready for a unique, insightful journey in this week's Ignite Your Estate Agency episode!

Join Sam as she welcomes AJ's rising star, Amelia, who's here to share her learning experience to adopt the agency's unique language. Brace yourself for an eye-opening exploration into the power of communication and how it can redefine your relations with homeowners.

Stay tuned to the end to grasp why establishing a consistent communication style and tone is vital. Pick up the most effective words and mannerisms that can help you connect more deeply with clients and set your conversations alight. You really won't want to miss this episode!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere for our 'Build the Agency of your Dreams' day.  Book your spot here on this unique and FREE day! www.ajmastermind.co.uk/agencyofyourdreams

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Some key takeaways:
➡️ Swap phrases like "No Problem" or "No Worries" with "You are welcome", "Of Course" and "My pleasure" when speaking to clients
➡️ Filler words like "You know" "Actually" "Umm" can make your speech seem insecure and set a less confident tone
➡️ Use what your clients say to create conversational topics around them so that they feel valued

Some great moments:
✅"You learn best by just doing it"
✅"As soon as you loose status in the conversation and then you want to give them advice they are not going to listen to you"
✅"Well in America a viewing is when you go to have a look at a dead body..."

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Have you ever been curious about using Facebook ads for your business, but found yourself confused by all the complexity? We've got just the thing for YOU!

On this week's episode of Ignite, Sam welcomes Facebook Ads maestro, Dan Todd from Impactful Marketing. 

Strap yourself in for an extended episode jam-packed with nuggets of wisdom on the do's and don'ts of Facebook advertising, the ins and outs of crafting compelling Lead Magnets to captivate more vendors and clients. Dan reveals insider tips and tricks that could transform the way YOU market your agency. 

Be sure to stay with us 'till the end, as both Sam and Dan share invaluable advice drawn from their personal experiences of online marketing. This episode isn't just about learning - it's about transforming your marketing approach. So, tune in and let us IGNITE your journey into the world of Facebook Ads!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk 

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Reach Out to Dan Todd with your questions: www.impactfulmarketing.co.uk

Some key takeaways:

➡️ Don't rely on just one Ad, try several simultaneously so you can learn which ones give the best results

➡️ Be data-driven. What you think would attract you might not work the same with your target audience

➡️ A lead magnet ad can also be used to qualify your audience

Some great moments:

✅"So £150k a month that you are managing... How does it feel having that kind of responsibility?"

✅"What works here today might not work tomorrow" 

✅"mmm I do think women use facebook way more than men"

✅"That data will be more valuable to you than any leads that you first get"

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

It's time to embrace a strategy that could boost your agency's income by an astonishing £100k in the coming year!

This week, Sam and Phil are back together, armed with a wealth of knowledge they're eager to share. They're set to guide YOU through the process of IGNITING your marketing and communication efforts, converting potential homeowners into your most rewarding clients.

Prepare for a storm of creative ideas that will ensure your letters and messages not only reach the right people, but also leave a powerful impression. To reap the maximum benefits from this episode, stay with us till the end!

Immerse yourself in unparalleled insights on property marketing. This could be YOUR key to unlocking a wealthier future for your agency! The adventure of adding an extra £100K to your bottom line starts right here, right now. Get ready to IGNITE your agency's potential!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come to our next free event 'ADD £100K' DAY and see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/add100k

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected] [email protected]

Some key takeaways:
➡️ Focus on doing the necessary activities to get more valuations resulting in acquiring more sales and income for your agency
➡️ To reach people with your direct mail think first about how you want to make them feel
➡️ Be sure to always include a well described call to action inside your letters with any kind of message you send to your potential vendors or buyers

Some great moments:
✅"I think I remember him from Tinder!" 
✅"We're not trying to disguise ourselves within those types of businesses and those types of letters"
✅"Well, It's like we are paying YOU to come... We are bribing you with lunch!"

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Are you ready to shatter the status quo and lead your agency to new heights? Episode 111 of Ignite Your Estate Agency could be your stepping stone to becoming a high-value market leader.

This week, Sam welcomes the dynamic Julie Hill, Owner and Creative Director of Coastal House and Coastal Collection. Julie didn't just beat the odds in a static market, she revolutionised it. Merging her unique talents as a photographer, her past triumphs as an estate agent, and the insights from the AJ Mastermind, she ascended her agency into the world of luxurious, high-end homes.

Imagine doing the same for your agency...

This episode is full of strategies and insights.. From groundbreaking property marketing techniques to indispensable home presentation tips, Julie's lessons are a roadmap to spark a transformative impact in your agency!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come to our next free event 'ADD £100K' DAY and see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/add100k

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

If you want to know more about Julie and Coastal House: https://thecoastalhouse.co.uk/meet-the-team/

Some key takeaways:
➡️ Always strive to be better than yourself every day and your skills and business will inevitably grow
➡️ When having a photo shoot of a home be sure to show each room with its objective purpose in addition to aesthetics
➡️ The value of your brand will always be based on the confidence and quality you show with your work

Some great moments:
✅"Coming into a market changing like that made me have to work harder anyway" 
✅"I did take it personally and I wanted to know why she had moved it!" 
✅"He charges £140 on photographs" - "On his iPhone?!" 

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Are you ready to turn the most difficult conversations with vendors into your greatest strengths? 

Episode 110 of Ignite Your Estate Agency is set to equip you with the tools YOU need. Join Sam and Phil as they unlock the secrets to successful communication with your vendors and team members, a critical yet often challenging aspect of business growth.

Discover how to pinpoint various personality types and learn 6 powerful strategies to navigate tough conversations with grace and effectiveness. We're not just talking about dodging communication landmines; we're talking about transforming these encounters into a springboard for growth and stronger relationships.

Missing this episode means missing the chance to become a skilled expert in communicating with your vendors. So, don't wait! Tune into Episode 110, elevate your communication game, and Ignite your agency!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come to our next free event 'ADD £100K' DAY and see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/add100k

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Some key takeaways:
➡️ Understanding whether a client is a left or right-brain person can give you a good idea of how to speak to them
➡️ The first phrase you say to people is very important as it sets the premise for the interaction
➡️ It will all go as you want as long as you keep control of the conversation

Some great moments:
✅"You can counter their passive-aggression and control by beating them to the phone call"
✅"So what they need to feel from you is that sense of sympathy and empathy" 
✅"Should I remember that?" - "She Bullied Him!" 

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Every successful agency surrounds itself with a solid team! Extraordinary teams are intentionally built.

In Episode 109 of Ignite Your Estate Agency, Sam and Phil reveal 9 innovative strategies to supercharge your team… Learn how you can transform your team meetings into electrifying, productive, and enjoyable events:

1. Spice up your meetings with food – a secret recipe for boosting morale and enjoyment.
2. Champion your core values and applaud wins to nurture a motivated, success-focused team.
3. Embrace the power of 'confessions' to celebrate bold attempts and foster resilience amidst failure.
4. Discover the engaging power of quizzes to ignite learning and strengthen team bonds.
5. Unearth the potential of mystery shopping as a radical, reflective tool for company improvement.
6. Learn the importance of orchestrating team get-togethers that cement camaraderie and collective spirit.
7. Master the art of applause – because celebrations aren't just for birthdays. Recognise all achievements, big and small.
8. Elevate your team’s skills with invigorating education sessions that inspire and empower.
9. Implement the 'Traffic Light' self-assessment technique to stay attuned to your team's wellbeing.

Forget about mundane meetings! Listen to the end for invaluable insights that will IGNITE not just your meetings, but your entire team. You’ll be able to create meetings your team can’t wait to attend!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come to our next free event 'ADD £100K' DAY and see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/add100k

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Some key takeaways:
➡️ Vary the different activities or topics given in your meetings to keep them fresh
➡️ It feels more enjoyable to meet with people while having some nice food

Some great moments:
✅"Why would you have a Vegan Cafe" 
✅"People try and fail and that's better than not trying at all"

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Fueling YOUR agency's growth requires a dedicated and motivated team, but remember - we're all human, not machines! Energy levels and performance can fluctuate… How do you get the best out of your team without pushing too hard?

On this episode of Ignite Your Estate Agency, Sam and Phil tackle an important topic - staff burnout! You’ll learn the various triggers that can lead to team fatigue, how to action preventative measures, and understand from first hand experiences what burnout actually is, both on a personal level and within your team.

You can't afford to let your agency lose its spark! Don't miss this episode! Tune in to absorb these valuable insights to keep your agency IGNITED - the right way, without burning out.

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/events

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk 

Some key takeaways:
➡️ The type of relationships you have with your clients is a contributing factor to burnout.
➡️When recruiting and training new members make sure to give them the most realistic picture of the challenges they are most likely going to face in their role so that they are mentally prepared for it when the tough times come.

Some great moments:
✅ "One minute you're up and everybody is selling and everybody is happy and the next minute... it all hits the fan and..." 
✅"I can't remember why I told you this story"..."No wonder Everyone's left!" 
✅"But it's actually fear. It's the fear that they're gonna lose what they wanted to gain"

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events