Get set for a power-packed episode of Ignite Your Estate Agency! Join Sam and special guest Tom from AJ as they reveal AJ's marketing secret sauce through ‘Operation Momentum’. You'll learn how they reach clients and secure high-value homes, discover new methods to apply in YOUR own agency.

They'll also tackle FAQs asked by listeners, giving you the answers you need to excel. Don't miss out! Each moment of this episode is filled with actionable tips to IGNITE your agency's success. Tune in and level up your game!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Any questions about the episode for Sam?  Send an email to [email protected] or a message on Facebook (Sam J Ashdown).

Some key takeaways:
➡️ Addressing the house instead of the people that live in it in the envelope of a letter makes it more desirable to read.
➡️ Referring oneself as an individual with "I" instead of with a company's "We" makes the letter more personal and engages with the reader
➡️Showing up to a house in person after the letters and mails have been sent can prove to be a good tactic.

Some great moments:
✅ "You Can't really not respond to cupcakes!"
✅"Phil and I set a really big goal. Which is get to 5 million by 2025 in value or revenue" 
✅"So VSL's do really really well. It's one of the best conversion tactics we know" 

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Have you ever noticed how some individuals talk the talk but do they walk the walk?! In your agency what do you demonstrate to people that sets you apart?

On this week's episode of Ignite Your Estate Agency, Sam and Phil take things up a notch... Diving into the practice of showing, not telling, and revealing how successful  well-known brands set themselves apart from their competitors by letting their actions be louder than their words!

Discover how you can elevate your agency's reputation and become a true industry leader by focusing on results and letting them speak for themselves.

If you want to take your agency to the next level, tune in now to Ignite Your Estate Agency.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones and plan for the year ahead in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/strategicplanning

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Some key takeaways:

➡️ Highlight what is actually different and unique about your business rather than what is commonly voiced by other agents.
➡️ Demonstrate your agency’s worth with actions.
➡️ It's more about what clients say about you than how you describe yourself to the world.

Some great moments:
✅"How on earth is a vendor supposed to choose when you all sell the same thing?"
✅"What is an extra mile?!" 
✅"In fact they're not even claims, they don't actually say these words in their marketing. They demonstrate those words in what they give us" 

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Ever wondered how to make your estate agency truly stand out from the crowd? Unsure if you're searching for attention in the right places? Fear not, for we've got the answers you've been seeking!

Join us this week on "Ignite Your Estate Agency" as our brilliant host, Sam, uncovers the secrets behind underpriced vs. overpriced attention. Get ready to be captivated by a treasure trove of knowledge and insights that will revolutionise the way you attract potential clients and vendors.

Discover how to masterfully navigate the estate agency landscape, bypass the fierce competition, and effortlessly locate prime attention opportunities at an absolute steal. With Sam's guidance, you'll learn effective strategies to make your agency flourish and become the talk of the city!

Don't miss out on this game-changing episode - your estate agency's future success depends on it! Tune in, and ignite the potential of your business today!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones and plan for the year ahead in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/strategicplanning

2. Listen to another episode: www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Some key takeaways:
➡️ Something is underpriced when the value that it represents to you is higher than its cost.
➡️ Going after underpriced attention can result in huge wins for your agency

Some great moments:
✅"You only have to google best estate agent in 'big town or city' and you'll see how many people are paying to be there" 
✅"And that feels like quite an intimate massage without being so personal as on whatsapp"
✅"I like to check LinkedIn everyday but I'm a bit of a LinkedIn NERD" 

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

How important are the visuals, looks and design when it comes to your agency?

On this week’s episode Sam interviews special guest Bex (our in-house designer) uncovering how much of a different design and aesthetics can impact selling homes. With 20 different questions, you’ll learn about the purpose behind marketing decisions from a professional designer’s point of view.

Don’t miss these jewels of advice if you really want to position your agency above competing agents in your area!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/strategicplanning

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Show Sam and Bex some of your own brochures that you are proud of: [email protected]

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:
➡️ Pay attention to what the vendor/client likes about their own home when creating marketing material
➡️ Keep brand consistency through the quality and general aesthetics across photos, images, designs and everything else your agency does
➡️ Give identity to the homes and properties by building a brand around them

Some great moments:
✅"You can get them very similar. But yeah... A lot of trial and error" 
✅"I feel I'm so much faster doing things now just because I practice every day" 
✅"I think you don't want to be generic"

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

So how did the first quarter go for your business?

On this week’s episode, Sam details AJ’s planning process and goals from this year’s Q1 to Q2.

You’ll discover valuable tips and practices that will make a significant difference when applying to your own agency. Uncover easy improvements you could make through simple planning processes so you can hit your company goals for this year! Listen in to this episode to IGNITE your Q2,3 and 4!

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

1. Ask Sam about this episode’s topic as well as the Convert Like A Boss seminar: [email protected]

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Some key takeaways:
➡️ Having your team answer high-level questions about the goal achieving process is a good way to gather ideas to use in the planning strategy for the next quarter
➡️ Team members' personal growth often equates to company growth
➡️ In order to innovate you need to be willing to fail

Some great moments:
✅"In order to achieve our goal we have to have certain priorities"
✅"So it means that everybody has a sense of progress and then nothing gets stuck in the mud"
✅"It's trying to make sure that everybody feels that they're still part of something really really valuable"

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What is the core identity of your agency and who does it attract?

On this week’s episode, Sam and Phil invite an expert in marketing and industry superstar, Michael Price to talk all things marketing and brand building.

Michael has worked with big brands from Dunlop, Slazenger, Adidas, Reebok, ITV, and most recently Inov8. Listen in to absorb all the lessons he’s learnt from his experience of  building these big brands and discover game-changing nuances that will help you easily elevate your own branding.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/strategicplanning

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Some key takeaways:
➡️ Challenge the way that everybody else does things in order to be innovative
➡️ It's good to know what people are saying about your product/service in order to improve your brand's identity and image
➡️ Adopting a sports mindset translates well when it comes to operating within your company
➡️ The quality of your product/service is something that should be maintained and improved as a priority above all as it represents the core identity of your brand

Some great moments:
✅"Did they kind of see you as the big corporate baddie?..." - "Yes, absolutely" 
✅"Sports people tend to have goals. So they're goal-orientated
✅"But because he was a runner and running is a lonely sport he was useless as a team player"
✅"Sometimes businesses find it hard to write down and be very very clear about what they are"

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

If you’ve listened to our other podcast episodes you’ve probably heard about our amazing Mastermind events!

On this week’s episode, Sam and Phil share with you what actually goes on in a mastermind by highlighting their top 5 favourite experiences in 2023’s spring event… You can easily action some of these nuggets even if you haven’t attended yet!

Listen to the full episode as you’ll discover what goes on in our masterminds and the colourful and ambitious characters who attend! And also key business gems that you can implement in your agency.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Some key takeaways:
➡️ People tend to judge things like personality, professional capabilities and even experience just by looking at how the other person dresses.

➡️ It's important to give the impression and behave as a "high-status/value" professional when speaking to a potential client. Be aware of the dynamics

➡️ Reiterate on a consistent basis to your team the goals set for the company as well as the benefits it will bring to them so that it motivates and sets the right mindset to reach it.

Some great moments:
✅"You can dress very very well and not wear a suit... as a man" [05:04]

✅"We realised actually that we're teaching him the structure but we're not teaching him how to read people" [12:32]

✅"Yeah you need to be careful, It isn't just a number on the wall" - "Yeah It's got to live and breath" [25:00]

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

We've reached a whopping 100 episodes!

In this very special episode, Sam and Phil take you on a trip down memory lane. Discover how they got started with their Estate Agency and how they plan to help YOU in future podcast episodes (episode 101 onwards).

Listen to our favorite bits from the previous 99 episodes and the reasons why Sam and Phil chose to share them with you.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Join the AJ Mastermind community on Facebook www.facebook.com/groups/ajmmforagencygrowth

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Here are Sam and Phil’s favourite episodes:
How We Launched our Estate Agency: from the Beginning - Sam's Side of the Story

How We Launched our Estate Agency: from the Beginning - Phil's Side of the Story

LEGEND: Our Legendary Conversion Formula to Turn Valuations Into Instructions

Marketing to Not on the Market Homes to Grow Your Estate Agency

Tom Panos: How to Get Bigger Fees, Better Listings and More Clients

Gary Vaynerchuk: How to Build Your Brand, a Bigger Company and be Happier in Your Business

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Do you find yourself frustrated and anxious about how slowly your company is moving towards the goals you’ve set?

On this week’s episode, Sam and Phil evaluate their own systems and their implementation as growth leaders for their businesses. Letting you in on some of the key gems you can use to grow your business to a 7 figure turnover.

Understand the realities about why team members of your company don’t tend to think like their leaders and how you can change this to unlock the potential of scaling your business at speed.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Some key takeaways:
➡️ Frustration with your employees may seem to come from something simple and mundane as a mistake, but it's actually coming from what that (often repeated) mistake symbolises.

➡️ One way of alleviating systematic problems with your team is to empower them by enhancing their leadership capabilities.

➡️ A company's employees and team members are not as concerned as business owners about reaching the bigger picture goals. They are more concerned with "just doing their own part" and calling it a day.

Some great moments:
✅"If you've got a vision of turning over multiple millions then you need a high level team to do that" 

✅"But if we miss the outcome it's 'cause the process is broken" 

✅"You point the finger at me and I point the finger at you!"

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

In this week’s episode of Ignite Your Estate Agency Sam and Phil revisit our two wonderful guests - John DiJulius and Toby Salgado.

John is an internationally acclaimed expert and author of: Secret Service, Hidden Systems That Deliver Unforgettable Customer Service, What’s The Secret? To Being a World Class Customer Service Organization, The Customer Service Revolution,  The Best Customer Service Quotes Ever Said, and The Relationship Economy.

Toby is a serial entrepreneur, investor, podcaster and adventurer. His own podcast has dominated the charts and has featured HUGE names like Grant Cardone and Brian Kurtz.

When you are ready here are 3 ways we can help you to IGNITE your agency.

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. make sure you join us on our FREE webinar by signing up at https://www.ajmastermind.co.uk/doubleyourfee

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Some key takeaways:
➡️ Don’t underestimate the importance of good customer/client service it could be the difference between losing or keeping your existing clients
➡️ Start off with a hard offer first to capture your client’s attention

Some great moments:
✅"...When you answer the phone if the person’s mood is 5/10, then our job by the end of the call is to get them to a 7 or 8/10 .." 
✅"If someone lands on your website you have 3-5 seconds to capture them!"

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events