Let’s talk about the great debate inside marketing and sales- to niche, or not to niche? 

In this episode of ill communication, we'll weigh the pros and cons of niching in your business. We'll also talk about how niching affects and influences your marketing and sales. And I'll give you some questions to ask yourself if you want to define or refine your niche a little. 

Topics covered in this episode include:

• Why we should try viewing our businesses through the same lens as ecologists
• Why exactly niching down is a fantastic way to increase your visibility
• Ways that niching down can help you elevate your business and your profit
• Questions to ask yourself if you want to define or refine your niche

Is it time to refine or define your niche? Listen to this episode for questions that will help you choose your niche!

And make sure you're following and subscribing to this podcast so you don't miss any episodes!

Show notes are always available at https://www.kimkiel.com/podcast!!

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Do you ever check in with yourself and ask what kind of a business and life you want to have? How much you want to work, or how much freedom you desire?

In this episode of ill communication, I’m sharing a replay of a conversation I had with Elaine Lou Cartas, an award-winning business coach, career coach, and speaker for women of color and allies and the host of the Color Your Dreams podcast. In this conversation, we dove into the 5 surprising ways to build a more sustainable and easy business that you love.

Topics covered in this episode include:

• How capitalism and the patriarchy are influencing our views on success
• How to easily magnetize the right people to your business
• The power of leaning into your values in your business
• The nine-word follow up email that you need to know
• How AI can simplify your copywriting process and save you tons of time
• Tips for getting off the content-creation hamster wheel
• How showing up authentically creates sustainability in your business

If you are looking for ways to grow your business without sacrificing our health or time with your loved ones, you’re going to love this episode. Make sure to tune in! 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Subscribe to Elaine’s podcast and newsletter: www.elainelou.com

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

You know those days when you're staring at your screen, you know you should send an email to your list, but you don't know what to write about? Or those days when you just want to put in a little bit of effort, deliver maximum value, and maybe move people closer to working with you? 

If this sounds like you, then make sure to tune in because, in this episode of ill communication, I'm sharing a powerful writing prompt that is so simple and easy to create!

Topics covered in this episode include:

• What this powerful writing prompt is
• Why this prompt is such a great way to position yourself as an expert
• How to use this prompt for maximum impact
• Examples of this effective prompt in action

This prompt can be used multiple times with a few simple tweaks and shifts, so make sure to tune in to hear what it is!

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Listen to Episode 33 - 5 website mistakes that sabotage your sales (and how to fix them): https://www.kimkiel.com/podcast-1/5-website-mistakes-that-sabotage-your-sales-and-how-to-fix-them

Listen to Episode 43 - Want to simplify and streamline your messaging? Here are 3 tips to help Gen Xers write more compelling copy: https://www.kimkiel.com/podcast-1/want-to-simplify-and-streamline-your-messaging-here-are-3-tips-to-help-gen-xers-write-more-compelling-copy

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

If you've ever thought writing sales copy feels sleazy or you're worried about doing things wrong, this episode of ill communication is for you. I sat down with one of my past clients and a dear soul, Molly Claire. We had a conversation filled with practical tips to help you write copy that's aligned with your values, speaks to your clients, minimizes harm, and sells your services in an ethical and elegant way. 

This is a replay of when I was a guest on Molly’s show, The Masterful Coach Podcast and I know you’ll love it. 

Topics covered in this episode include:

• How your message influences your relationship with your audience
• The pledge I took to commit to showing up online ethically and authentically
• The power of thinking of sales as an act of service, love, and joy
• How to ethically help people move forward with your offer
• How to use The Rule of You for ethical messaging

It’s okay to ask for the sale. It can change the lives of the people in your audience as long as you approach it from a place of service and love. Tune in to learn how!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Visit Molly’s website: www.mollyclaire.com

Follow Molly on Instagram: https://www.instagram.com/mollyclairecoaching/

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

In this episode of ill communication, you're going to get a list of the most influential books I've read that have helped me grow my business and write amazing copy for myself and for my clients. I'm calling this episode my summer re-reading list because these are books I keep coming back to read year after year after year. If you're looking for a little summer reading or rereading, this episode is for you! 

Topics covered in this episode include:

• My favorite read if you’re looking for more ease in your business while still growing and making money
• The book to read in order to break free from your limiting beliefs and find more success
• My favorite reference book for marketing and copywriting terminology
• A great book for accessible copywriting tips 
• One of my favorites to help you infuse voice and storytelling into your copy

Curious what my favorite reads are?! You’ll have to tune in to find out and grab the list. 

Show notes are always available at https://www.kimkiel.com/podcast!!

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

In this episode of ill communication, I’m excited to introduce you to one of my favorite people in online business- Jessica Fearnley! I was recently a guest on her show, The Seven Figure Consultant Podcast, and it was so good that I just had to share it with you in this episode. We cover a few things related to copy and business building, including when to outsource copy or other tasks in your business, common mistakes people make on their websites, and how to combine inspiration with habit to write more effectively. 

Topics covered in this episode include:

• How to know if it’s time to reach out to a copywriter 
• How having a copywriter can be transformative for a business owner
• Tips for optimizing your website copy 
• Why your copy should attract the right people and repel the wrong people
• How a copywriter can help present you in the most beautiful light
• What copywriting formulas can do for you and the top three formulas you need to know
• How to reduce the overwhelm in your business and stay inspired

Tune in to hear this interview and get a few other juicy tips and tactics to help you cut down your time, increase your creativity and embrace and sell your own genius!

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Visit Jessica's website: https://www.jessicafearnley.com/

Follow Jessica on LinkedIn: https://www.linkedin.com/in/jessica-fearnley-47173019/

Subscribe to the Seven Figure Consultant LinkedIn Newsletter: https://www.linkedin.com/newsletters/6620704138135162880/

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Welcome to the Champagne episode of ill communication! 

It’s the 48th episode of this podcast and it’s my 48th year on Earth, so I thought it was worthy of celebrating! In this special episode, I’m giving you an inside scoop on what to expect from me over the next couple of months.

Topics covered in this episode include:

• The types of episodes you’ll be getting in the future
• How you can get off the content creation hamster wheel
• How you can help me celebrate this Champagne episode

Tune in to get all of the updates and my simple hack for content creation! 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Check out the kitchen sink email to repurpose content in episode 37: https://www.kimkiel.com/podcast-1/how-to-use-the-kitchen-sink-email-to-provide-a-value-bomb

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Running a business is kind of like running a long, slow, ultramarathon. 

It has ups and downs, highs and lows, laughter and tears, and often feeling like you can’t or don’t want to carry on. It’s all about how we prep and set ourselves up for success so we can continue running our businesses and reaching our goals, even when we feel pukey. In this episode of ill communication, I’m sharing 3 critical tips to help you get ready! 

Topics covered in this episode include:

• The first step to preparing for quarters 3 and 4
• How to start “training” for your promotions now
• The best way to keep the inspiration and momentum going this summer
• How I support the members of the Joy of Copy Club

Tune in to hear my best tips to help you run that marathon to the end of the year! 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Learn about the 5P flash sale formula: https://www.kimkiel.com/podcast-1/the-5p-flash-sale-formula

Secure your seat inside the Joy of Copy Club: www.kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Still wondering if you should invest in copywriting for your business? 

In this episode of ill communication, I want to share a case study with you that really demonstrates the power of copywriting to grow your business. I’m sharing the story of one of my clients, Kaye. She is a small boutique fitness business owner and mom of three. So needless to say, she is busy. But investing in copywriting still had a huge impact on her business. It’s possible for her and it’s possible for you too.  

Topics covered in this episode include:

• The type of business that Kaye has and the problems she faced when it came to copywriting
• Why she decided to join the Joy of Copy Club and some of the changes we made to her email marketing
• How Kaye’s emails performed after using what she learned in the Joy of Copy Club
• The transformation Kaye had in her business after 6 months of copywriting support

You’ll be amazed at the transformation your business can have when you upgrade your copywriting. Make sure to tune in to hear all about it!

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Listen to episode 45: The ROI of Copywriting: https://www.kimkiel.com/podcast-1/the-roi-of-copywriting-how-to-decide-what-you-need

Connect with Kaye at Core Love Fitness: https://www.corelove.ca/

Follow Core Love on IG: www.instagram.com/corelovefitness

Check out the Joy of Copy Club Open House: https://www.kimkiel.com/openhouse

Check out the Joy of Copy Club: www.kimkiel.com/copyclub

Book a call to see if Copy Club is a good fit for you: https://bookacallwithkim.as.me/copyclubcall

Email me any questions: [email protected]

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Should you invest in copywriting support? 

No matter where you are in your business, you will likely need to invest in some type of copywriting support at some point. In this episode of ill communication, I’m exploring the pros, cons, costs, and benefits of investing in copywriting support for your business. 

Topics covered in this episode include:

• The three types of copywriting support you can get for your business
• When it makes sense to invest in copywriting services and when you should hold off
• The ongoing ROI on copywriting services
• The most accessible way to get copywriting support
• How I support the members of the Joy of Copy Club

If you’ve been seriously considering getting some copywriting help, this episode is for you. Make sure to tune in! 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Check out the Joy of Copy Club: www.kimkiel.com/copyclub

Check out the No BS Audit: www.kimkiel.com/audit

Reach out to chat about what kind of copy support you need today: [email protected]

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!