In the last episode of ill communication, I shared part one of my two-part series where I shared reflections on what worked in my low-key lazy launch to promote Marie Forleo’s B-School program. In this episode, I’m sharing part two of the series. I'm going to share with you the things that did not go well or things I would do differently if I were to get a do-over. 

Topics covered in this episode include:

• The first thing I would do differently if I had a do-over
• My mistake when it comes to social media 
• The updates I would make on the sales page

While I am still delighted and impressed with the results of this lazy launch, there are some things that I will definitely do differently next time. Tune in to learn what they are! 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Check out my Ugly Sales Page: www.kimkiel.com/bschool 

Read why Gen X women are leaving their leadership positions and careers: https://www.bloomberg.com/news/articles/2023-03-02/gen-x-female-executives-are-leaving-their-jobs-in-droves 

Find out more about Vanessa Lau’s sabbatical: https://vanessalau.co/sabbatical

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Ready for some transparency? In this episode of ill communication, I’m pulling back the curtain on an affiliate promotion I did for B-School, Marie Forleo’s premium business course. I’m breaking down what worked for me and what didn't work for me in the hopes you can find some insights that you can take with you into your business or your next promotion or launch.

Topics covered in this episode include:

• Why I decided to have a low-key, lazy launch
• How I leveraged ads, email marketing, and podcast promotions
• The most successful thing I did in this launch

I’m actually pretty proud of my results since I pulled this together in such a short period of time. Tune in to learn more about how it went! 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Learn more about B-School: www.kimkiel.com/bschool

Listen to episode 28: https://www.kimkiel.com/podcast-1/what-is-b-school-is-it-worth-it

Check out Claire Pelletreau’s Absolute FB Ads Course: https://clairepells.com/afa

Use Buzzsprout for your podcast: https://www.buzzsprout.com/?referrer_id=1999869—-affiliate

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Is your website helping your sales and conversions or hurting them? 

In this episode of ill communication, I’m sharing 5 website mistakes that kill your conversions and sabotage your sales. These mistakes are likely causing potential customers to bounce away from your website or your sales page, but don’t worry. They are super easy to correct! 

Topics covered in this episode include:

• Why the position of your social links could be hurting your conversions
• How to find out if your website passes the five-second test 
• Quick ways to add personality to your website
• Ways to improve the experience of reading your website copy
• Why your sales page needs to look different than your website

After listening to today's episode, you'll be able to open up your website and see if you're making any of these mistakes and you can take immediate action to correct them. Make sure to tune in to learn how! 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Learn more about the No-BS Copy Audit: www.kimkiel.com/audit 

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Ready to learn about one of the most important marketing assets in your business and brand? It’s one of the most visited pages on your website and it is notoriously difficult to write.  I’m talking about the About Page! 

In this episode of ill communication, I’m sharing tips on how you can write a killer About Page with the HELLO Framework. 

Topics covered in this episode include:

• Why your About Page is so important for your business
• Why customer research is important before you write your About Page
• What to include in your bio to help people get to know you
• Tips for differentiating yourself from your competitors
• How to use the HELLO framework to make your About Page stand out

Whether you're writing or optimizing your website right now, or plan to do it sometime this year, you'll want to hear about this framework. Make sure to tune in! 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Check out my About Page: www.kimkiel.com/about

Review the Cheatsheet of Awesomeness in Episode 2: https://www.kimkiel.com/podcast-1/how-to-write-your-bio-with-the-5-sentence-formula

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Ready for a super simple framework that will help you make sure that everything you publish will get eyeballs or clicks? 

In this episode of ill communication, I’m sharing the 4-U formula. This is a simple framework or formula that's going to help you assess whether your copy is ready to go out into the world. 

Topics covered in this episode include:

• What the 4 U’s are
• How this formula works
• What type of copy to use it for 
  
  

This framework is the best way to make sure that every piece of copy you put out into the world will catch the attention of your ideal audience. Tune in to learn more! 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Get the Magnetic Copy Checklist: https://www.kimkiel.com/magnetic

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

I’ve said it before and I’ll say it again, only rookies write from scratch! 

The best copywriters in the business spend the majority of our time researching our clients’ offers, our clients’ voices, and our clients’ customers. And then we take that rich research and we plug it into a copywriting framework or formula to assemble a brilliant marketing or sales message.

In this episode of ill communication, I’m sharing another simple and super effective copywriting formula that you can use for writing Facebook ads, social media posts, emails, and customer testimonials or case studies. 

It’s called the BAB formula and I love it for so many reasons. I’m diving into what this formula is, how to use it, an example of it in use, and what to be careful of when using this formula. 

It is simple and easy for your reader to understand, and it keeps things super simple for us when we're writing as well. Tune in to learn how to get started using it! 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Find out more about the Amplify Your Voice Guides: https://www.kimkiel.com/services

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Are your creative juices running a little dry these days? Maybe you haven’t sent an email to your list in a little while or you need some ideas for a social media post? 

If that sounds like you, this episode of ill communication is for you. I’m dropping another writing prompt into your ears today that is perfect for these situations. 

It’s ideal for nurture and pre-launch content. It helps to build your authority, showcases your expertise, and builds know, like, and trust. It also drops a huge value bomb! 

This prompt is great if you want something that you can repurpose into a Reel, Tiktok, or even a carousel post. 

Tune in to learn what this writing prompt is, how to use it, examples of it in use, and tips for making the most out of it! 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Check out the episode where I used this prompt: https://www.kimkiel.com/podcast-1/reality-bites-5-things-i-wish-i-knew-before-starting-my-business-as-a-gen-xer

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

I’ve spoken a lot recently about Gen X women and it seems like that really resonated with you all because I have seen an uptick in listeners and downloads. 

In this episode of ill communication, I’m sharing the next episode in this series about Gen X women and small businesses. I’m sharing my experience with B-School, which is an online business and marketing platform by Marie Forleo. 

You’ll learn what it is, whether it’s worth investing time, money, and energy into, and the special way that I can support you if you decide to join. 

I get that not everyone is interested in starting or scaling a small business, or interested in B-School but I want to encourage you to listen anyway, because I'll be sharing some of the things I did that helped me be successful in this program and in starting a profitable copywriting business. 

Maybe you'll pick up something that you can apply to your business or to your life! 

Make sure to tune in! 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Listen to the other episodes in this mini-series on Gen Xers starting a small business: 

Episode 26: The X Factor - Why Gen X women are an untapped market: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market

Episode 27: 5 things I wish I knew before I started a small business: https://www.kimkiel.com/podcast-1/reality-bites-5-things-i-wish-i-knew-before-starting-my-business-as-a-gen-xer

Get more information about B-School, including my exclusive Bonus Suite: http://www.kimkiel.com/bschool

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Thinking about starting a business of your own?

In this episode of ill communication, I’m sharing the five things I wish I knew before starting a business. I’m sharing the good, the bad, and the fugly! 

What you’re going to hear is how I built a super chill multi-six-figure business as a Gen-Xer. I’m currently celebrating five years as a business owner, which, if you look at the stats, is a pretty big deal! 

I’m also celebrating a financial milestone. After reviewing my profit and loss statement, I’m generating over a quarter of a million dollars a year in my business. It's just incredible to me that I've created this business, and it's largely been pretty easy. 

That's why today I want to share the things I wish I knew before becoming an entrepreneur.  I also want to share a little bit about what I think is underpinning the kind of success that I've had, because there may be some insights you can take from your own life and business, too. 

So tune in to learn what these five things are and how you can use them to create the business of your dreams too. 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Find out why I started my business & why I love constraints in episode 1: https://www.kimkiel.com/podcast-1/what-is-ill-communication-how-it-will-help-grow-your-business

Hear my rally cry about Gen X women in episode 26: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market

Sign up for the Dream Business Bootcamp at kimkiel.com/dream

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Today, I’m getting on my soapbox. 

They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the best and possibly the highest hair. We are Gen X. 

In this episode of ill communication, I’m talking about the generation that’s largely left out of marketing and advertising campaigns. So if you want some insights into an untapped economic power and marketing opportunity, this episode is for you. 

The truth is, this generation hasn’t really been invited to the table in the same way that the Boomers and Millennials have. If you haven't considered marketing to Gen X women, you're missing a huge opportunity. This generation of women is amazing, and we make incredible entrepreneurs. 

Tune in to learn more about the potential for tapping into the Gen X market with your marketing and advertising materials. 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Reach out to me on Facebook: https://www.facebook.com/KimKielCopy

Reach out to me on Instagram: https://www.instagram.com/kim_kiel_copy/

Send me an email at [email protected]

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!