Today, I’m getting on my soapbox. 

They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the best and possibly the highest hair. We are Gen X. 

In this episode of ill communication, I’m talking about the generation that’s largely left out of marketing and advertising campaigns. So if you want some insights into an untapped economic power and marketing opportunity, this episode is for you. 

The truth is, this generation hasn’t really been invited to the table in the same way that the Boomers and Millennials have. If you haven't considered marketing to Gen X women, you're missing a huge opportunity. This generation of women is amazing, and we make incredible entrepreneurs. 

Tune in to learn more about the potential for tapping into the Gen X market with your marketing and advertising materials. 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Reach out to me on Facebook: https://www.facebook.com/KimKielCopy

Reach out to me on Instagram: https://www.instagram.com/kim_kiel_copy/

Send me an email at [email protected]

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Wouldn’t you like to have an easy button to generate new content ideas? Something that could instantly generate ideas that would appeal to your audience? And wouldn’t it be great if that button was free? 

In this episode of ill communication, I’m sharing that easy button content generator with you and I’m providing a live example of how to use it! 

There's a funny thing that happens when you're writing copy and creating messaging and getting ready to hit publish. Either you completely forget all of your great ideas or you second guess all of your ideas and talk yourself out of using them. Sometimes we just can’t summon the creative juices we need to write the copy we are going for. 

In using this easy button in my business, I learned that a lot of people are curious about what copywriting actually is. So I’m also going into the basics of copywriting to help you get a better understanding of what it is and why it’s so important for your business. 

Tune in to learn what this easy button is, how to use it, and a little more about what copywriting is and why it’s a game changer for your business. 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Search your industry: https://answerthepublic.com/

Watch MarieTV: https://www.marieforleo.com/marietv

Download the Magnetic Copy Checklist: https://www.kimkiel.com/magnetic

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

I’m coming in hot today with a super juicy writing prompt! 

This prompt is perfect for writing nurture emails, blog posts, social media content, and pre-launch content, which is the content you share in the lead-up to a promotion or launch. You just write about what drives you crazy. That’s it! What makes you mad? What burns you up about your industry or competitors? 

After you dig into what’s problematic, you showcase your values or share your approach to the issue and show readers why you’re unique. In this episode of ill communication, I’m sharing why this writing prompt works and how to use it in your copy. 

This content works great because it is a disruption post or a pattern interrupt. It will surprise your followers and make them pause and read. It’s also a great way to make sure that you don’t have the wrong people following you. 

Tune in to learn more about how to use this writing prompt in your copy and how it will help you find more right-fit clients for your business.

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

See the prompt in action: https://mailchi.mp/kimkiel/calmtfdown

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Happy New Year! 

Because it’s the first episode of 2023, I thought it would be a great time to talk about the copywriting trends for the year ahead. These trends will undoubtedly have an impact on your business, how you market, how you launch, and what to expect for sales. 

So in this episode of ill communication, I’m sharing the top five crucial copywriting trends for this year. It’s my intention that you can leverage these trends right now as you’re making your 2023 business plans. 

The days of clickbait, bro marketing, and cheesy sales tactics are winding down. Consumers are becoming way more savvy and way more choosy about whom they invest with, so it’s important to keep this in mind as you plan your year. 

There’s a lot of buzz around things like AI-generated copy, marketing strategies, content writing, and so much more. So in this episode I’m sharing what you need to know. 

Join me as I cover these topics and more so that you can have a successful 2023. 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Check out the Amplify Voice Guides: https://www.kimkiel.com/services#amplify-your-voice

Optimize your email episode 10: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-1

Optimize your email episode 11: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-2podcast-template-title-9ew3a

Take the ill communication listener survey: https://forms.gle/yByWpi4cThmQ6zwAA

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Welcome to the 22nd episode of ill communication! I launched this podcast on August 23rd, and it’s one of the most exciting and scary things I did in 2022. Honestly, it’s been a pretty fun ride! 

Because it’s the end of the year, I want to take some time to reflect on what it’s been like to launch a podcast, what’s working, and what’s not working. So in this episode of ill communication, I’m sharing some of the biggest lessons and takeaways I learned that I think are important for any entrepreneur or business owner. 

In fact, a lot of these lessons apply to life as well, not just business. So along with each lesson, I’m sharing tips for how you can apply these lessons to your life and business as well. 

I’m also going to share a little bit about what you can expect from the podcast in 2023 and I have a special announcement about how you can work with me for free. 

Overall, this podcast has been a fun form of creative expression for me and I enjoy bringing these tips and strategies to you each week. Tune in to learn what my five biggest lessons and takeaways from the podcast were this year and how you can apply them to your life and business as well. 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Take the listener feedback survey: https://forms.gle/PpVajMWxMgrEHK7V7 

Check out Stephanie Judice Podcast Production: https://stephaniejudice.com/

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Today we're taking a tasty little break from regularly scheduled copywriting programming because it's my mission to make your life easier and to demystify and simplify copywriting and marketing so you can get your beautiful voice and message and impact out into the world. 

I love sharing tips and hacks to make your business and your life a little easier and more joyful. And that's why today on ill communication,  I'm not going to be sharing a copy recipe. Instead, I'm sharing a food recipe for one of the most challenging items on the holiday table. You guessed it, gravy! 

The thing is, making gravy can be tricky. There are totally different techniques. Do you shake the flour and water together and then add them to the drippings? Or do you add the flour to the drippings to make a roux and then whisk in the broth? What do you do about the lumps?

Cooking dinner during the holidays is stressful enough, and then you add gravy to the mix! Tune in to hear the golden formula for cooking delicious gravy this holiday season! 

Show notes are always available at www.kimkiel.com!

Text me a question or comment!

There is a common saying in the copywriting world: only rookies write from scratch.

Seasoned copywriters like me never start with a blank page. We typically have a considerable amount of customer research which gives us all of the messaging and words we need to write. And when we match that customer research with a copywriting formula or a framework, the copy is assembled into a sales message that's designed to connect and convert.

In this episode of ill communication, I’m sharing a copywriting formula that’s perfect for businesses and charities, especially as we approach the end of the year. This copywriting formula is a little bit different than some of the others that I have shared on the podcast. 

This formula is called ACCA. This stands for Awareness, Comprehension, Conviction, and Action. It gives you a chance to provide a little more education and explanation behind the problems your reader is facing.

Tune in to learn more about what this copywriting formula is, how to use it, and why it works! 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Listen to Episode 5: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way

Visit the Kurandza website: kurandza.org/donate

Join the Joy of Copy Club: kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Now that Black Friday, Small Business Saturday, and Cyber Monday promos are complete, you’re probably turning your mind to the end of December. 

For many of us who are entrepreneurs, that means lining up as much business as we can in the remaining weeks of the year and preparing to take a few days or even a few weeks away from our businesses over the holidays.

It’s so important to build in time away from our businesses so that we can spend precious time with our loved ones or just give ourselves a much-needed break to relax and restore our energy. 

If you are planning to take a little time off during the holidays, I thought you could use a few tips to help you set yourself up to take a wee break from your business - guilt-free. In this episode of ill communication, I’m sharing three tips to help you prepare your business to take a holiday. 

If you’re ready to get your business prepared for a holiday break, make sure to tune in to this episode. 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Register for the 2022 holiday writing workshop: www.kimkiel.com/holiday

Listen to episode 14: https://www.kimkiel.com/podcast-1/6-surprising-tools-to-grow-your-business-write-million-dollar-copy

Check out Lauren Goldstein’s Biz Doctor Podcast: https://www.goldenkeypartnership.com/podcast/

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Ready for a very powerful sales email copywriting formula? 

In this episode of ill communication, I’m sharing the shortest and most effective email you could write all year. I promise, if you use this magic formula the right way, you’ll revive some of the prospects who have been languishing in your sales pipeline for a while. 

This episode could bring in a couple of new clients by the end of the year! This famous email formula is called the 9-word email. I personally have been using it for at least 4 years with my clients in my own business. This means I have seen firsthand how powerful it is when used properly. 

This email is like the opposite of a broadcast, salesy email. It opens up the opportunity for natural human conversation and it is so effective. That’s why I’m sharing all of the do’s and don’ts so that you can perfect this email formula and start bringing in new clients now. 

Tune in to learn more about what this email formula is, how to use it, when to use it, and the top do’s and don’ts to use it properly! 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Check out Dean Jackson’s website: https://deanjackson.com/

Join my VIP Copy and Cocktails Club: https://www.kimkiel.com/newsletter

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

If you’re planning a Black Friday promotion, you’ve probably written your emails, ads, and sales pages, and are busy testing your tech to make sure everything’s connected and ready to go.

You’ll want to bring your A-game to your emails and ads because you’ll be fighting for attention. Make sure to check out my previous episodes linked below to help you prepare. 

However, if you, like me, aren’t planning to participate in Black Friday or Cyber Monday promotions, you can still leverage this weekend to your advantage. 

In this episode of ill communication, I’m giving you a few extra tips to help your business and your copywriting as we head into this weekend. 

Those tips are: 

1.  Start a swipe file

2. Don’t be afraid to unsubscribe

3. Participate in Giving Tuesday

Tune in to learn how these tips can help you as we head into this weekend and how to make the most of it. 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Magnetic Copy Checklist: www.kimkiel.com/magnetic

Optimize your email Episodes 10: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-1

Optimize your email Episodes 11: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-2podcast-template-title-9ew3a

5Cs of Copywriting: Episode 8: https://www.kimkiel.com/podcast-1/the-new-5cs-of-copywriting-a-modern-refresh-of-bob-blys-brilliant-formula

Yellowstone to Yukon: https://y2y.net/get-involved/events/

Kurandza: https://www.kurandza.org/istandforgirls

Join the Joy of Copy Club: www.kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!