Whether you're looking to hire an influencer, or become one, this episode is for you.

Jason and Nicole help two callers: one wants to know how big of an audience he needs before he can monetize his content, and the other is an entrepreneur who is considering hiring an influencer for the first time. To dig into both sides of the business, Nicole and Jason call up Chris Detert, the Chief Communications Officer at Influential— the largest influencer marketing company in the world by revenue. Chris gives pro guidance on what brands should look for when working with influencers, how influencers can post branded content without feeling icky and how many followers you need in order to start making money from your content (the number will surprise you!).