Things are constantly changing in the online business world, especially with the rise of AI. So, in today's episode, I'm having another Biz Bestie Chat with Anita Siek who's the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". This is our third episode over the last couple of weeks and we're openly sharing our business predictions for the year ahead.

- Our insights and predictions on what we believe will be the major shifts in the online business and marketing landscape.
- How using AI and automations can never replace this *one thing* that business owners AND their audiences want and need.
- Why evaluating business models and messaging will lead to a shift in course and program delivery.
- The changing dynamics of social media in business, including the importance of long-form content.

SHOW LINKS:
- Launch debrief: What worked and what we're doing differently this year (ft. Anita Siek) - listen @ https://listen.stephtaylor.co/761
- Lessons from 2023 with Anita Siek - listen @ https://listen.stephtaylor.co/bonus

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Live launching is a limited-time sales campaign for one offer that's strategically designed to bridge the Magician's Gap. Live launching is *not* about creating hype and FOMO and using these to get people to buy. In today's episode, I'm sharing why live launching is so effective when it comes to selling your offers.

- Why having a deadline is *not* about pushing people to buy, it's about encouraging them to make a decision.
- How live launching gives you a lot of meaningful data on conversions at each step of the sales process.
- How sending a non-buyer survey to your audience will give you meaningful insights about how you can tweak your launch in the future.
- Why answering your audience's questions and understanding their hesitations will help them with their decision-making.



SHOW LINKS:
- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

One of *the* most important parts of a launch is the debrief afterwards. So, in today's episode, I'm joined by my biz bestie Anita Siek who's the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". We're openly sharing what worked and what didn't with our launches last year and how we're changing things up this year.

- How challenging launches can affect you personally and professionally.
- How understanding specific customer objections can be used as an effective content strategy.
- Why adapting your launch based on audience feedback and needs is so important for the next time round.
- The importance of reflecting on your personal growth and the evolution of your strategies in response to business challenges.



SHOW LINKS:
- Connect with Anita at https://wordfettigroup.com/ or https://www.instagram.com/anitasiek/.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Launching an offer for the first time can feel daunting and overwhelming. But the great thing about live launching is that it's a rinse-and-repeat process that you can make bigger and better each time you launch. So that first launch is more like an experiment, learning what works and what doesn't. In today's episode, I'm sharing 8 things you need to know before launching your brand new offer.

- Why taking the pressure off yourself (and your launch) is so important.
- How taking imperfect action when launching will give you the feedback you need to tweak it for next time.
- The key parts of a live launch and the 4-part framework I use with every launch.
- Understanding the reasons why your offer might *not* sell and how you can hone your messaging next time.


SHOW LINKS:
- Episode #684: How to use repeatable live launches to make more sales of your online course, program or membership. DM me “684” on Instagram (@stephtaylor.co) for a direct link.
- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

My last episode with Liz Wilcox was the *most downloaded* episode of 2023! Liz is an email strategist who shows small businesses how to build online relationships and make real money with emails. Her incredible $9 membership has yielded multiple six figures all whilst maintaining her "simple is my superpower" ethos. In today's episode, we dive into how she made $1000 an hour while she was offline.

- The importance of life-work balance, especially when managing your business during your time off.
- Why hiring more staff brings up fears around trust and letting go of control.
- How creating a valuable and easy-to-implement offer becomes a gateway for key growth strategies.
- How learning from failed initiatives emphasises the importance of future growth.


SHOW LINKS:
- You can find Liz at lizwilcox.com and download her free email samples or connect with her on Instagram at https://www.instagram.com/thelizwilcox/
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Taila, an online mentor for high school and university students. The challenge that Taila faces today is how to clarify her messaging when her clients are students but her buyers are usually their parents. In this episode, we talk about how to hone Taila's messaging when addressing two different audiences.

- Why defining your ideal client will help guide your content marketing strategy to both the students (users of the service) and their parents (the buyers).
- How understanding both cohorts and how they consume information is so important for your visibility strategy and sales process.
- Why market research is the key to understanding and addressing both students' and parents' needs.
- How thinking outside-of-the-box will help to effectively engage *both* audiences.


SHOW LINKS:
- DM me “FFT” on Instagram (@stephtaylor.co) to find out more about Freedom Fast Track or visit http://stephtaylor.co/FFT

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Anita Siek is back for a bonus episode! She's the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". Anita is also one of my dear friends, and today we're talking about the lessons that 2023 taught us—both personally and professionally.

- The biggest lessons and challenges from 2023.
- Why taking action can be so tricky, especially when procrastination and the fear of imperfection are hovering close by.
- The importance of experimenting and learning from actions rather than remaining stagnant.
- How managing expectations and boundaries helps to clarify communication in business.
- Why managing your energy and focus needs to be strategic, especially when dealing with customer service and demands.

Links:
Connect with Anita at https://wordfettigroup.com/ or https://www.instagram.com/anitasiek/.

I'm alllll about creating more freedom in your life—after all, isn't that (at least part of) why you started your business in the first place? But freedom needs to be intentionally created—it doesn't just magically happen. In today's episode, I'm sharing 7 ways that you can create more freedom in your business this year.

- Why auditing every part your business is so important so that you can identify what's working (and not working so you can fix it) before you grow and scale.
- Why clarifying your long-term business vision and medium-term goals will help you to understand what business model you need and the action required to get you there.
- The importance of messaging, strategic content and effective sales processes to sell your offers.
- How setting up systems *and* actually implementing them is a sure fire way to create growth *and* freedom in your business.


SHOW LINKS:
- DM me “FFT” on Instagram (@stephtaylor.co) to find out more about Freedom Fast Track or visit http://stephtaylor.co/FFT
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

In my most recent audience survey there was one thing that kept coming up: "I want to hit consistent $10k months in my business". Based on what I've seen with my students and clients, there's 6 common things that could be holding you back from reaching consistent $10k months. In today's episode, I'm sharing *why* you're not able to hit that target consistently right now and what you can do to change that.

- How trading time for money by working directly with clients may be impacting your ability to reach your next-level income goal.
- The two main ways to increase your income.
- Why getting into your ideal client's head will help you to hone your messaging (and what questions to ask yourself so you can do so).
- How reaching your ideal client strategically (and how you're selling to them) will influence conversion rates.


SHOW LINKS:
- Episode #662: 7 questions to get crystal clear on your messaging and stand out online. DM me “662” on Instagram (@stephtaylor.co) for a direct link.Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay...

The reality is that your business will look very different as you move through each income bracket, because each stage requires different foundations and processes to grow to the next level. What gets your business to $5k/month won't get it to $10k, and what gets it to $10k won't get it to $50k/month unless you intentionally set up these foundations. In today's episode, I'm sharing the surprising differences (behind the scenes) with each of these business models.

- How understanding $5k, $10k and $50k+ monthly business models will help to clarify where you're at and what needs to change so you can grow to the next stage.
- The differences between the sales processes for a $5k/month business vs $10k and $50k/month businesses.
- Why using different marketing strategies is necessary for different business models.
- How daily operations and delegation differs between $5k, $10k and $50k+/month businesses.
- Understanding yourself as a business owner and the personal growth required to move you to $10k/month or $50k+/month.


SHOW LINKS:
- Join my free masterclass - Foundations for Six Figures and Freedom. How to grow your business without burning out. DM me “Masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/freedom-masterclass to save your seat.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...