Imperfect Action

Today's online world is saturated—both with business owners wanting to be seen *and* people who are overwhelmed by content. So, how do you get your message in front of the right people at the right time? In today's episode, I'm sharing exactly how to do this—by mastering your messaging so that you can stand out online *and* attract your ideal client.

- Why knowing who your ideal client *is* just as important as knowing who they're *not*.
- How understanding what's really going on in your ideal client's life will help you tailor your message directly to them and hit them where they're at.
- Why getting super clear on your ideal client's problems means you can use their words, rather than trying to use your own words (as the expert).
- The questions to ask yourself to really hone in on both the solution that you offer and the transformation that it provides.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

I've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. So if you're struggling to stand out and find that you're getting people shopping around for the cheapest option, rather than seeing the value in what you sell, then it could be time to switch up what you offer. So, in today's episode, I'm sharing some new ways to think about niching.

- How asking yourself some big questions will help you to shift who your business attracts, such as "how niche is too niche?" and "won't niching limit my business?".
- How thinking about what your business sells (and to who) will help you to clarify your own niche.
- The 3 different ways to niche your business and the people this will attract.
- How niching can help you stand out in an otherwise crowded, oversaturated online world.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

There's a lot of fear out there in the online space right now that's saying that "no-one is buying" because of the economy. But it's normal for the economy to ebb and flow. What's even more important than the economy when it comes to cashflow in your business is how you're showing up and selling your offers. In today's episode, I'm sharing 9 common mistakes that may be affecting your sales (and therefore your cash flow).

- Why showing up with effective sales processes for your offers are keys to creatively selling to your audience.
- Why testing the offers you're selling is so important.
- How serving exisiting clients in different ways can be much easier than trying to constantly find new ones.
- The key differences between selling and promoting (hint: they're not the same thing!).
- Why thinking about what your client needs *right now* is so important when it comes to deciding which problem to solve.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Being busy and productive are not the same thing, and they don't always translate into growth. In today's episode we explore 8 things that you might be busily doing in your business that don't actually move the needle or make you more productive.

- The curse of perfectionism and how it's holding you back.
- When over planning feels safe and comfortable, but not necessarily productive.
- Why taking action steps leads to clarity and confidence (not the other way around).
- How over complicating tasks can cause overwhelm and stagnation.
- The art of saying 'no'! Ask yourself: 'Would I say yes to this if it were tomorrow?'.
- How failing to identify your focus point leads to 'shiny object syndrome'.
- Why distracting yourself by over-consuming content (and doing too much research!) is one of the biggest time and energy wasters.


SHOW LINKS:
- DM me "EMM" on Instagram (@stephtaylor.co) for your free copy of “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

The businesses I've seen succeed, do so because they've got the basics down pat and do them *really* well. Where I've often seen businesses struggle is when they've tried to skip the basics because they feel they're too advanced (or impatient) to start at the beginning. In today's episode, I'm sharing these basic, but essential steps that are important for any business to succeed.

- The common things that businesses tend to focus on first *before* they've got their basics covered.
- Why defining your ideal client is so important—not just when you're starting out, but multiple times a year.
- Why researching your audience is way more than just *thinking* that you know them or sending out a survey.
- How articulating the problem that your offer solves is so important when it comes to effective offer messaging for your ideal client.
- The importance of creating a budget for your business, even from the get-go.

SHOW LINKS:
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

It's so tempting to keep creating more offers. But sometimes, when you want to grow, you need to take a step back to move forward and create space for something new (even if you don't know what that new thing is yet). In today's episode, I'm sharing the questions you can ask yourself to help you decide if you should retire an offer (or not).

- Why giving more content does not mean you're offering more value (and how it can lead to overwhelm instead).
- How letting go of an offer you have created can be so hard, especially when you've put a lot of time and energy into creating it.
- The 6 questions you can ask yourself to help you decide whether to retire an offer or to keep it.
- The two practical ways you can retire an offer that you no longer want as part of your business.

SHOW LINKS:
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

There's a human behind every business—and sometimes it's fun to learn a little more about the people you listen to all day long. We all have experiences that make us who we are, which can affect how we show up and impact our audience and our clients. In today's episode, I'm sharing a few things about myself that you probably don't know and how they've impacted my business journey through the years.

- How comparing yourself to others doesn't take into account your life experiences.
- The countries I've lived in around the world and how they've shaped me personally and professionally.
- How starting out as an accountant was just the beginning of my professional career and how I've tweaked and pivoted since then.
- Why I get bored so easily and need to be challenged (or I'll procrastinate until the cows come home!).
- How learning new things keeps my brain engaged while also helping me to better help others (and my business).
- A sneak peek into my personal life around relationships, kids and travel.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Most online business owners start out with a few simple offers—usually 1:1 because it's the easiest thing to sell when just starting out. These may serve you to a point, but eventually you'll probably want to make some changes, especially if you want to scale. In today's episode, I'm sharing 7 questions to ask to figure out if your offer suite is still the right one, or whether it needs to change.

- How increasing your price point over time is essential for charging your worth and your offer's value.
- Understanding your time vs your price point to ensure sustainability over the long term.
- How pricing can attract the *wrong* people into your business instead of the ones you actually want to work with.
- Why enjoying what you offer is so important—not just for right now, but for the long-term vision of your business.

SHOW LINKS:
- Episode #652: 5 essential questions to help you price your next offer (or update the price of your existing ones!). DM me “652” on Instagram (@stephtaylor.co) for a direct link.
- DM me “masterclass” on Instagram (@stephtaylor.co) to access my free masterclass: 7 Secrets to Consistent Sales to learn how to scale your business without working more hours or spending more time on social media. Or visit https://stephtaylor.co/consistent-sales-masterclass

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Using AI tools in your business (like Chat-GPT) can really help you to save time and deliver more value. But to do so, you need to understand them and how best to use them to avoid receiving generic output that anyone can Google. In today's episode, I'm sharing 6 different ways that I use AI in my business to save time and improve my offers.

- The types of course bonuses that you can ask AI to create that can deliver value and save time (for you and your students/clients).
- How using AI can help you to get all of your SOPs (standard operating procedures) in check for you and your team.
- The specific questions you can ask Chat-GPT to create content topics and brainstorm titles for you—while avoiding those uninspiring, generic responses.

SHOW LINKS:
- Episode #710: What you really need to know about AI and how to use it to save time in your business (with Ronsley Vaz). DM me “710” on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Traveling all over the world is a big part of what freedom means to me. I travel for business AND I travel for fun. And while my team keeps things running on the ground, there are still tasks I need to complete and calls I need to make for my business while I'm overseas. In today's episode, I'm sharing my whole swag of travel tips that I've learned over the years as an online business owner.

- Why establishing a routine when travelling is so important when it comes to having boundaries around your time.
- How dealing with different time zones doesn't need to be so difficult (and what you can do to help yourself stay on track).
- How maximising your travel time can turn boring long-haul flights into productive work time.
- The importance of having a dedicated workspace wherever you're staying.
- The e-sim card I use for instant data wherever I land.

SHOW LINKS:
- Doors are currently open for Launch Magic until 29 February 2024. To find out more, DM me "magic" on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/launch-magic

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...