Imperfect Action

When creating offers, content and messaging for your ideal client, you can get stuck using the "expert" language, rather than using language that resonates with them. It's easy to *think* you know what your audience needs from you, but actually *asking* them is much more effective (and eliminates the guess work!). In today's episode, I'm sharing the 5 questions I ask my audience so that I can create great, targeted content for them.

- How researching your audience can give you so many ideas and why it's important to entice responses from them and then evaluate their answers.
- How uncovering their problems highlights the disconnect in your messaging while also offering valuable content material.
- The benefit of identifying the end game for your ideal client (and the hidden inspiration this can offer).
- How drilling down the obstacles (real and imagined) will help you to see what's holding your audience back.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

The biggest, most exhausting mistake I see online business owners making is this: Trying to do all the things, without any real idea of what they're trying to achieve. Remember, doing more does *not* mean you're being productive (especially if you're making things more difficult than they need to be!). In today's episode, I'm sharing 5 helpful ways you can simplify and streamline your business.

- Why understanding where you're putting your time and energy is the first step to change.
- How using today's tech, software, platforms and tools can make your life easier, not harder.
- Why getting really clear on your marketing and sales processes will help you to streamline what you can to lighten your workload.
- The importance of becoming really intentional about what you do *and* what you don't do.
- How identifying the complications in your business that you don't love will help you to save a lot of time and energy.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Content creation is a tough gig. It's challenging to always be coming up with new content *and* to share this content consistently. But it doesn't have to be so hard. In today's episode, I'm sharing my top tips for streamlining content creation so you can repurpose your content across multiple platforms.

- How identifying your favourite "hero" content medium is the best place to start.
- Why mapping out your skeleton monthly schedule will help to streamline your workflow.
- The strategies I use to help flesh out my content and stay focused on the yearly goals for my business.
- How repurposing content across multiple mediums can save you so much time.

SHOW LINKS:
- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist
- Want to receive my bite-sized daily biz boosters? DM “DBB” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/DBB to receive them into your inbox.

- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I'm answering a question from a listener who feels like they have a lot of knowledge and experience in different areas, but are struggling to get it out in the world in a consistent and persistent way. In this episode, I'm sharing why this may be happening and what you can do to get back on track.

- Why skipping from one thing to the next means that you have no idea if your offer is actually working or not.
- The three main reasons why you're jumping around and how to focus on one thing at a time.
- How identifying what you're good at (and what others struggle with) is a great place to start.
- How fear and uncertainty can sabotage the action you're trying to take.

SHOW LINKS:
- Do you have a question for me? DM me “ASK” on Instagram (@stephtaylor.co) to ask me a question or visit stephtaylor.co/asksteph

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

A cash injection is like a mini launch. It's a time-limited campaign with the goal of generating some quick cash flow for your business. You can use an offer you already have or you can create a new one. In today's episode, I'm sharing 5 offers that you could sell when you're needing a quick cash injection.

- How boosting your business with a quick cash injection means you can create more cash flow whenever you need to.
- Introducing "Conversion Campaigns"—my new monthly membership to help you generate some quick cash on demand.
- Why using cash injections is a great way to take imperfect action and experiment with an offer and test what works best—and learn what your audience *actually* wants.
- How being creative with *how* you deliver your offer can give you more options for more offers.

SHOW LINKS:
- DM me “CC” on Instagram (@stephtaylor.co) to find out more about the Conversion Campaigns membership

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Want to add more offers to your business, but not sure what to sell? It's important to think about your offer suite strategically and consider the journey that you're taking your ideal client on (because it's a whole lot easier to help the same person multiple times than trying to reach new people all the time). In today's episode, I'm sharing 5 different ways to find offer ideas you can sell to your audience.

- Why focusing on solving a problem that people have (that some may be willing to pay to solve) is more important than trying to find a brand new idea that nobody has done before.
- How noticing what kinds of questions people are asking you will give you clues about a potential new offer.
- How hanging out where your ideal client is hanging out online will offer new ideas that you may not have thought of from your "expert" perspective.
- Why taking the time to really understand your current clients can help you to find more problems that you can help them solve.


SHOW LINKS:
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

The thought of creating something new to sell in your business can feel overwhelming. Where do you begin? How do you know if anyone will buy it? How can you get it out into the world? In today's episode, I'm sharing some tips to help make creating an offer feel simpler and more streamlined.

- Why creating your entire offer suite at once will usually lead to overwhelm and confusion and why it's better to just start with one offer at a time.
- Why getting crystal clear on who your ideal client is for your new offer will help you to build it more efficiently.
- The importance of taking imperfect action to move beyond the planning stage.
- How aiming for perfection will derail your creativity and keep you from actually getting your offer out there.
- How staying in your own lane and creating your own goals is much more important than watching what everyone else is doing.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

When it comes to running your online business, you'll have short-term, urgent "I need to do it now" tasks, as well as long-term "I need to prepare for my future growth" tasks. But with so many short-term and long-term tasks on your to-do list, how do you know where to start? In today's episode, I have a few strategies that will give you clarity about what to do and when so that you can avoid the overwhelm.

- How gaining clarity on where your business is heading will help you to hone your focus on what you *really* need to do and when.
- Why understanding your short-term and long-term gain tasks will change your priorities and the way you manage your time.
- The benefits of using task management software to capture everything you need to do to keep your business running.
- Using my "Escape the Messy Middle" workbook to understand what projects you need to plan and execute to move your business forward.
- How being realistic with your to-do list will help you to prioritise your tasks and be more productive.


SHOW LINKS:
- DM me "EMM" on Instagram (@stephtaylor.co) or download https://stephtaylor.co/escape-the-messy-middle
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Niching your target audience is a critical element to nail in your business, however it's also one of the things that raises the most questions. Get it wrong and it can could hurt your future growth big time! In today's episode, I'm sharing what happened when I chose the wrong niche (ouch!) and the 5 signs that you may be targeting the wrong one too.

- Why hitting your growth ceiling and being unable to find clients to serve in your business could mean that you need to look at your niche.
- How clarifying your message can help you to stand out in an over-saturated market.
- The importance of *enjoying* what you do.
- Why specificity in niching means niching by name but not by nature.
- The relationship between your niche and affordability for your services.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Imposter syndrome is a reality for most business owners, and it's one that can sneak up on you without you even noticing—even if your business is flourishing. In today's episode, I'm sharing my own experience with imposter syndrome and signs that it may be holding you back.

- 3 different definitions of imposter syndrome (cos it's sneaky like that!).
- How feeling overworked and pressured to do more can have a hidden cause—and what it's costing you.
- Why valuing your own expertise in your industry is much easier said than believed.
- How constantly giving the spotlight to others (and keeping yourself in the shadows) hinders your growth.
- How over-reaching and over-delivering can be a disservice to your audience.
- How saying yes, when you really mean no, can sabotage your boundaries—and your opportunities.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...