Imperfect Action

People often ask me what they should share in their launch content—it's one of the most common questions I hear: "What content should I share in my launch so I'm not giving it all away for free?" or "what's the difference between free and paid content?". In today's episode, I'm sharing how to navigate the content minefield to bust the myths and identify the best types of content to post.

- Why launching actually starts 60-90 days *before* your cart opens (and what you can post during this time).
- Why teaching your audience what they need to know to be ready to buy your digital product will make conversion so much easier.
- The importance of growing your email list with the *right* people for your digital product.
- How understanding your audience's hesitations and objections can offer valuable content ideas to share.

SHOW LINKS:
- DM me “KIT” on Instagram (@stephtaylor.co) to grab my free ebook, The Digital Product Kickstart Kit—3 simple steps to start creating an online course, membership, or other digital product or visit https://stephtaylor.co/digital-product-kickstart-kit
- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

You don't need to have affiliates, 5 versions of your sales page, 10 bonuses, a challenge AND a webinar, 10 IG lives and an upsell for your next launch. All of these things pile up and create overwhelm in your mind, because you have this huge mental to-do list. In today's episode, I'm sharing 6 ways to avoid overwhelm in your next launch.

- Why launching the first time won't bring you a million-dollar launch and why your second launch probably won't be either.
- Why plucking launch goals out of thin air such as "I want to enrol 20 students" or "I want to have a $50,000 launch" will cause you unnecessary stress unless it's based on some logical number crunching first.
- How focusing too much on your audience size and growth can limit your launching success.
- Why "failing" at something new is never a waste of time—everything "new" has a degree of risk and uncertainty.
- How too much thinking and planning will only lead to more overwhelm and what you can do instead.


SHOW LINKS:
- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Launching often looks like a celebration based on the Instagram hype, the "doors open!" countdown timer, and the various posts promoting audience buy-in. But a launch is not about opening doors—it's about the strategy *and* the lead-up. In this episode, I'm explaining the big shift that will set you up for launch success.

- The importance of a reliable, rinse-and-repeat sales process for successful launching.
- Why launching is an educational journey for your audience, packed full of value, regardless of whether they buy or not.
- The benefit of launching before you create it and pivoting to the needs of your audience as needed.
- Why capitalising on invaluable non-buyer feedback will help you to make your launch even better next time.

SHOW LINKS:
- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Launching can be an exciting time for any online business—there's lots to plan, build and create in the lead up to doors open. There's also a few common mistakes that I see often that can affect your sales on the other side. In today's episode, I'm sharing these mistakes and what to do instead.

In this episode we chat about:
- Why creating your offer before you've launched it can be a costly mistake.
- The immense value of audience research when it comes to bridging the Magician's Gap for your ideal client.
- Why building hype around your offer does *not* sell and what you need to do instead (no-one will ever be more excited about your offer than you are!).
- Why evergreen offers are not the solution to consistent sales or "passive" income.
- The underestimated value in launching repeatedly and using a 60-90 day sales process to bridge the gap between where your audience is now and where they need to be to be ready to buy.
- The benefit of capitalising on a small audience to help improve your next launch.

SHOW LINKS:
- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

When it comes to selling your online digital products, it's the small tweaks that often make the biggest difference. This is why it's so important to hone that underlying strategy and make those adjustments, otherwise you just won't see the big results that you're always hearing about. In today's episode, I'm sharing 7 tweaks to help you make more sales of your online course, membership or group program—and they may be different to what you think.

- The importance of understanding your audience—not just on the surface, but diving deep into what makes them tick.
- How addressing the Magician's Gap will not only drive your content creation but will help your audience with their decision to buy during cart open.
- Why talking in "expert language" can cause a disconnect with your audience—and what language to use instead.
- How collecting testimonials as social proof can instantly connect with your audience (if they're written in a way that leverages their value).
- How gauging your audience's "warmth" will help you decide how to grow your audience between launches.


SHOW LINKS:
- DM me "MAGIC" on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit stephtaylor.co/magic

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

While you don't need a huge audience to launch your online course, group program or membership, you do need to understand some key differences and have a clear strategy in place. In today's episode, I'm sharing the biggest mistakes I see business owners making when they're trying to launch to a small audience.

- How identifying and avoiding common mistakes when launching to a small audience can set you up for success.
- Why launching is a repeatable process—a strategic vehicle to sell your offers (regardless of audience size).
- The 4 key ways to maximise your launch profits with a tiny audience.
- Understanding when to use paid ads—and when not to.

SHOW LINKS:
- Podcast Episode #674 "How can I develop the right lead magnet for a particular offer, and do I need more than one?": DM me "674" on Instagram (@stephtaylor.co) for a direct link
- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Growing your following or getting more subscribers isn't going to make you more sales—especially if your offers aren't already converting. More followers does not equal more profit, unless your business is already profitable and your offers are already converting well. In today's episode, I'm sharing why audience size isn't the be all and end all of business growth—and what you can focus on instead.

- Why large followings can have hidden problems that negatively affect conversion and sales.
- How getting your foundations in place is really important *before* you scale.
- Why shifting your perspective regarding your content can help to nurture the audience you do have—moving them closer to buying.
- Why you can't keep creating free content and hope that someone likes it and buys your offer.
- The importance of a clear, intentional sales process to actually sell your offers.

SHOW LINKS:
- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

As humans, we fear failure. Like somehow it'll be the end of the world. But failure is inevitable in business. You can't predict what will work and what won't—you just have to try, and then get up and try again. In today's episode, I'm sharing 7 ways that failure works *for* you and not against you.

- How understanding the core of fear and failure will help you to take baby steps towards the thing that you want to do.
- Why failing actually speeds up your success in the long term by learning and growing.
- How allowing yourself to be a beginner is important for growth and success.
- Why focusing on what you want to achieve is essential—rather than focusing on what you want to avoid.
- Why dealing with fear is one of the most challenging things about running and building an online business.
- Why failing is never a waste of time!


SHOW LINKS:
- DM me “CC” on  Instagram (@stephtaylor.co) or visit https://stephtaylor.co/conversion-campaigns to join the waitlist for the next round of Conversion Campaigns membership enrollments.
- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Hard truth: The only real way to make money in your business is to sell. Otherwise, you go broke. Money isn't a dirty word. Money is how your business gets to reach more people and make a bigger impact. In today's episode, I'm sharing how you can sell your offers without feeling too sales-y.

- How shifting your mindset can help you to see why selling is an act of service for your audience.
- What selling *is* and what it is *not*.
- How using your sales content and messaging strategically can help to pre-empt and address their hesitations.
- The importance of stories and case studies when it comes to selling.
- What's *really* going on when you're worried your offer isn't "good enough".

SHOW LINKS:
- DM me “CC” on  Instagram (@stephtaylor.co) or visit https://stephtaylor.co/conversion-campaigns to join the waitlist for the next round of Conversion Campaigns membership enrollments.
- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Growing your audience can be a long, hard slog. But it doesn't have to be. Audience growth can be simple—if you follow the two-part formula I'm sharing in today's episode. Having one part of the formula without the other (or having neither) just won't cut it in today's online world. In today's episode, I'm sharing 3 ways this shows up and how you can fix it.

- How balancing both sides of the audience growth equation is important for successful audience growth.
- Why creating great content is only as good as the strategy implemented to promote it.
- Why focusing on intentional promotion strategies over organic social media growth is critical.
- How creating remarkable content will set you apart and move the needle on audience buy-in.
- Why getting out of your comfort zone and consistently delivering remarkable content can pay dividends for the growth of your business.

SHOW LINKS:
- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...