Imperfect Action

I've made *a lot* of mistakes in my business journey—and one of these was lacking the clarity and focus for the vision I had for my business' future. I also built a previous business that I thought I was *supposed* to build but it was based on someone else's vision. In today's episode, I'm putting *you* in the hotseat with some questions to ask yourself to find this clarity and focus for *your* business.

- The 3 lessons I wish I'd learned earlier in my business and how you can learn from these mistakes.
- Why getting really clear and honest with yourself can help you to understand what's important and why.
- Why letting go of the "how" can drive you to dream bigger and deeper without limiting yourself or your business.
- How identifying the internal and external forces that are stopping you from having the kind of business you want can help you to understand what you can and can't control.
- Why being really clear and focused on your vision will help you to identify what you can start doing (and what you need to stop doing).

SHOW LINKS:
- DM me "EMM" on Instagram (@stephtaylor.co) or download the work book for free at stephtaylor.co/EMM

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Feel like you're doing all the things but your monthly income just isn't increasing? This is totally normal and growing a business can take a while. In today's episode, I'm sharing 5 things that you can do *now* to help build your income.

- Why understanding the income equation will help you to identify the cause/s of your slow income growth.
- How being clear on the strategy behind how you sell will help you to navigate ways to grow your income.
- The importance of using your free content to attract the right people into your audience.
- Using other ways to create a quick cash injection into your business.

SHOW LINKS:
- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Most online businesses go through periods of low cash flow. So knowing how to generate cash on demand is a super useful skill to help you get back on track. In today's episode, I'm sharing 5 ways you can boost your cashflow when you're needing a quick cash injection.

- How creating a quick cash injection means you can generate more cash flow whenever you need to.
- The benefits of using a "time limited campaign" to boost your cashflow.
- Why using cash injections is a great way to take imperfect action and experiment with an offer and test what works best—and learn what your audience *actually* wants.
- How being creative with *how* you deliver your offer can give you more options for more offers.

SHOW LINKS:
- Find out more about the Conversion Campaigns membership https://stephtaylor.co/conversion-campaigns. Doors are currently open for a limited time!

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Christine is a certified pilates instructor who has a membership platform teaching online pilates. She's also a member of my new Conversion Campaigns membership. In today's episode, we talk about a new offer she successfully launched to her community, despite having no business or marketing background.

- The benefits of creating a cash injection into your business outside of an existing monthly membership.
- How Conversion Campaigns helps to clarify ideas for new offers *and* joins the dots from idea to action to results.
- How using one-off campaigns to test new offers helps you to learn so much about your audience and business—with minimal time and effort.
- Why selling your offers via email (instead of social media) can be much more effective.
- The importance of being part of a like-minded community who understands the business journey.
- How tweaking your existing programs can save a lot of time rather than trying to create something from scratch.

You can connect with Christine on Instagram or via her website.

SHOW LINKS:
- To find out more about the Conversion Campaigns membership visit https://stephtaylor.co/conversion-campaigns

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

There's a lot of fear out there in the online space right now that says "no-one is buying" because of the economy. But it's normal for the economy to ebb and flow—that's nothing new. What's even more important when it comes to cashflow in your business is how you're showing up and selling your offers. In today's episode, I'm sharing 9 reasons why your sales may be slow right now that have nothing to do with the economy.

- Why showing up with effective sales processes for your offers are keys to creatively selling to your audience.
- Why testing the offers you're selling is so important.
- How serving exisiting clients in different ways can be much easier than trying to constantly find new ones.
- The key differences between selling and promoting (hint: they're not the same thing!).
- Why thinking about what your client needs *right now* is so important when it comes to deciding which problem to solve.

SHOW LINKS:
- DM me “CC” on Instagram (@stephtaylor.co) to find out more about the Conversion Campaigns membership or visit https://stephtaylor.co/conversion-campaigns

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Having the ability to generate cash injections on demand means you're in control of the cashflow in your business—and that the slower months can be a little less slow as you begin to realise that you can always bring in some sales if you need to. In today's episode, I'm sharing 5 ways you can add a quick cash injection into your business when sales are slow.

- How creating a low-hanging fruit offer can be simple and straightforward so that you an bring in some quick cash.
- Why reminding your audience about the services you offer to solve their problem will keep you front and centre in their mind.
- The benefits of relaunching an existing offer.
- How following up old leads can help you to find those who are ready to work with you now (especially if they were not ready earlier).
- Why re-engaging past/existing clients is much easier than trying to find new ones.

SHOW LINKS:
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more 
- DM me “CC” on Instagram (@stephtaylor.co) to find out more about the Conversion Campaigns membership or visit https://stephtaylor.co/conversion-campaigns

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Riding the income roller coaster can be a challenge when it comes to online business. Some try to solve this by rebirthing an offer into a different format, however, this isn't always the solution. So, in today's episode, I'm sharing some other options to help you to ride that wave in your business.

- The importance of understanding that your 1:1 client may be quite different to your one-to-many student.
- Why a concrete sales funnel is essential to turn your 1:1 offer into an online product that avoids lack lustre results.
- The value of intentionally designing a suite of offers to re-engage your existing clients whilst also appealing to new audiences.

SHOW LINKS:
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Is it really true that the riches are in the niches—and that the smaller the niche, the better? There may be times when your business could benefit from accessing a larger niche. So, in today's episode, I am sharing how you can know that it's time to "un-niche" (go broader) in your business.

- The importance of understanding your total addressable market and where you business is positioned within that.
- Why having a bigger market is not necessarily better (unless your business outgrows a smaller niche).
- How having a really specific niche to start with can help you to make those initial waves.
- Why your niche *will* inevitably change over time and how to navigate that.
- The relevance of market demand and its role in expanding your niche.
- How un-niching your "who" (upstream, downstream and horizontally) as well as what you sell can help you to serve a broader audience.


SHOW LINKS:
- Episode #785: Strategies for identifying your niche (+ 5 red flags if you’re off course). DM me “785” on Instagram (@stephtaylor.co) for a direct link.

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In today's episode, I'm sharing some of the pros and cons around this important decision as well as offering a couple of alternatives.

- How scaling one product can minimise the risk and allow more time for focusing on the next thing.
- The challenges that present themselves whilst scaling up.
- Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time.
- The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offer

SHOW LINKS:
- Got a question you'd like me to answer on an upcoming episode? You can submit it at http://stephtaylor.co/asksteph
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

The foundations for building a sustainable online business may not look as shiny or as exciting as other things—but they *are* essential for running a business that continues to grow, even when you step away from your laptop screen. In today's episode, I'm sharing the 3 key elements for a sustainable business that gives you freedom.

- How navigating "the messy middle"—where you have neither financial freedom nor time freedom—is part of the journey (and what you can do to move through it).
- Why getting complete clarity on the vision in your business is so important.
- Why defining your business model and goals provide the foundations that underpin everything you do in business.
- How establishing systems and structure while building your platform, will help to position you as the expert in your niche.
- The benefit of developing a sales process that will support consistent sales generation and business growth.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...