Here's another one of your favourite episodes from 2023! The key to pricing your offer is NOT about how much content you provide, or what other people are charging or what you THINK people will pay. Instead, you need to be super clear on what outcome you're delivering in each offer. In today's episode, I am sharing 5 questions to ask yourself when you're pricing your online course, 1:1 coaching, programs or memberships.

- Why clarifying the outcome will dictate the value (and therefore the pricing).
- Understanding the difficulty of achieving the outcome and how long it will take them to get there.
- The link between the outcome, how much support your clients need from you and the value this provides.
- How educating your audience can help them to re-evaluate what outcomes they are prioritising.
- How the value of your offer impacts your audience's bigger life picture.


Show Links:
- Episode #644: Ask Steph: Do you have to have live calls in your online course? Nope! DM me “644” on Instagram (@stephtaylor.co) for a direct link.
- Episode #561: What to do when people constantly tell you "I can't afford it" - without lowering your price. DM me "561" on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

This was one of your favourite episodes of 2023! We all have these beliefs and ideas that we've picked up over the years and taken them on as "truths" without ever really questioning where they came from or whether they still serve us and our business. In today's episode, I'm sharing my own beliefs that I needed to change to grow my business to where it's at now.

- Why trading time for money means that you're working harder NOT smarter.
- How trying to control the outcome can zap your creativity (and your energy).
- Why avoiding failure by over-planning and overthinking can actually slow down your success.
- Why learning to become more comfortable with uncertainty creates space for ideas and creativity.
- How to avoid getting stuck with finding the "right vision" and instead focus on what you want and how you want to show up in your business.


Show Links:
- DM me “EMM” on Instagram (@stephtaylor.co) for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I'm answering a question from a listener to wants to know how to troubleshoot the unsubscribers from his email list. While there will always be people who unsubscribe from you, in this episode I share the common reasons why they do and how you can mitigate these.

- The importance of looking at the number of unsubscribers within the context of your email list size.
- How understanding *why* people are unsubscribing can you clues about their expectations.
- Why matching their expectations for your emails is important.
- Why meeting your unsubscribers where they're at now is what creates valuable email content.
- How changing your perspectives about unsubscribers will help you to see what they really mean for your business.

SHOW LINKS:
- DM me “ASK” on Instagram (@stephtaylor.co) to ask me a question or visit stephtaylor.co/asksteph

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

One thing that has *really* helped me in my business this year is reminding myself that I *cannot* control everything. I can only focus on what's within my control—everything else is wasted energy. In today's episode, I'm sharing the main lessons that I've had to learn the hard way this year, in the hope that you don't have to learn them as harshly!

- How realising that you can only do so much in your business will help you to focus on what you *can* do, instead of what you can't.
- Why learning to see life (and business!) as an adventure will help to ease the load and the pressure.
- Why trying to solve a problem without all the facts will just lead to overwhelm and overthinking.
- The solution to help you avoid burning out.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

When starting a podcast, it's super important to be clear on your topic and your audience, rather than trying to emulate what other podcasters are doing. In today's episode, I'm sharing 7 common mistakes that are easy to make and what you can do to avoid them.

- Why looking for the latest trends means you're missing the mark with your podcasting vision.
- How understanding your "why" (and your audience's why) will help you stand out from the podcasting crowd.
- The importance of niching in podcasting.
- How using your podcast as a growth tool can boost your business—if you have a strategy.
- Why worrying about your mic (and other tech) is such a teeny piece of the bigger podcasting puzzle.


SHOW LINKS:
- DM me “PODCASTING” on Instagram (@stephtaylor.co) for my free podcasting masterclass: Your first 1,000 listeners: How to launch your podcast without overwhelm (even if your audience is non-existent, you have nightmares about anything remotely “techy” and you’re terrified nobody will listen) or visit https://stephtaylor.co/free-podcasting-masterclass
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Podcasting can be an incredibly powerful tool for business growth, but it does require strategy and intention. In today's episode, I'm sharing 10 ways that you can use a podcast to grow your business in 2024.

- Why understanding podcasting as an audience growth tool is essential.
- How considering your podcast as a new revenue stream can help you explore diverse and creative income possibilities and networking opportunities.
- The benefits of having your own podcast to build credibility and "know, like, trust" with your audience.
- How podcasting can improve your speaking and presentation skills.


SHOW LINKS:
- DM me “PODCASTING” on Instagram (@stephtaylor.co) for my free podcasting masterclass: Your first 1,000 listeners: How to launch your podcast without overwhelm (even if your audience is non-existent, you have nightmares about anything remotely “techy” and you’re terrified nobody will listen) or visit https://stephtaylor.co/free-podcasting-masterclass
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

With millions of podcasts out there in the world, the idea of starting your own can be confusing and overwhelming. In today's episode, I'm sharing how I launched this podcast on my own and the 5 things I really wish I'd known before I'd started.

- Where my podcasting journey began and how I got to where I am today.
- The truth about "um's" and "ah's" and the editing process.
- Why understanding that your podcast *will* evolve will minimise the need to "get it right" before you start.
- The importance of growing your listenership intentionally.
- Why getting crystal clear on your ideal listener will make it so much easier to come up with episode content.


SHOW LINKS:
- DM me “PODCASTING” on Instagram (@stephtaylor.co) for my free podcasting masterclass: Your first 1,000 listeners: How to launch your podcast without overwhelm (even if your audience is non-existent, you have nightmares about anything remotely "techy" and you're terrified nobody will listen) or visit https://stephtaylor.co/free-podcasting-masterclass

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Over the years, I've learned what's helpful for my business and what's not. I now know that overthinking and over planning will not create a better offer and that some decisions are much more (or less) important than others. In today's episode, I'm sharing 5 of the things that I no longer do in my business as an online business strategist.

- Why waiting until your idea is "perfect" before putting it out into the world doesn't mean it's perfect for your audience.
- How understanding the difference between high-value and low-value decisions will help you to make better use of your time.
- Why realising that it's normal for your business income to ebb and flow and how you can be proactive during the quieter times.
- The importance of increasing your prices to be in line with the value you offer.
- Why taking imperfect action can help you to avoid overwhelm.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

There's so much confusion around these three concepts: target audience, ideal client and niche. Sometimes, these are even used interchangeably—but they're really soooo different! In today's episode, I'm sharing some really clear definitions about each of these three terms and how you can better identify these in your business.

- Why niching is not so much about *who* you work with but the solution you offer for the problem someone has.
- Why your target audience is so much more than just the demographics of the people you work with.
- How defining your ideal client avatar can help you to focus your content, messaging and your offers.
- The benefits of niching to give your business more credibility and visibility.



SHOW LINKS:
- DM me “masterclass” on Instagram (@stephtaylor.co) to access my free masterclass: 7 Secrets to Consistent Sales or visit https://stephtaylor.co/consistent-sales-masterclass
- Episode #642: Choosing the right niche for your online business (+ 5 signs you might be in the wrong one). DM me “642” on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

When you buy a course that you never finish (or even start) it could be because the course itself isn't really designed for action or perhaps there's something going on within you that's stopping you from completing it. In today's episode, I'm sharing some insights into why we keep collecting online courses that we don't use and what to do instead.

- The reasons why you're buying online courses that you never get around to completing.
- How exploring these reasons can help you to understand if it's a course problem or something within you.
- Why buying and collecting courses is easier than *actually* taking action.
- How looking for an external "magic pill" to save you (or your business) will stop you from taking responsibility.
- The 3 action steps you can take today to help you prioritise the modules or courses that will lead to imperfect action.


SHOW LINKS:
- Want to know more about my 4-week online strategy intensive? DM me "INTENSIVE" on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/group-2024-intensive for details.
- Join the Launch Magic waitlist - DM me “MAGIC” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/magic to register.
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip

Let's be Instagram friends: https://instagram.com/stephtay...