Imperfect Action

The reality is that business is not always fun and shiny. Sometimes it's boring and unsexy, but building a strong foundation is so important for your long-term vision. In today's episode, I'm sharing 6 tips that I wish someone had told me back in my first year of business.

- Why being discerning with your "yes" and with your "no" will help you to make the best decisions for your business while also learning what you don't want.
- Why spending your time creating Canva images etc won't grow your business (and how doing what *will* may seem unsexy and boring!).
- How scaling your business starts with an intentional offer suite with your long-term business vision in mind.
- The importance of looking after *you*—your most important resource—above everything else
- Why imperfect action is the only way to overcome the fears and the doubts.
- How selling the transformation is key—and why it's so important to articulate your offer in this way.



SHOW LINKS:
- DM me “masterclass” to access my free masterclass: 7 Secrets to Consistent Sales or visit https://stephtaylor.co/consistent-sales-masterclass.
- Episode 715: Stuck and overthinking? Here's how to start taking Imperfect Action in your business. DM me “715” on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Masha Kay is a nervous system and breathwork coach who specialises in identifying ways to regulate your nervous system to help overcome procrastination and overwork in your business. In today's episode, Masha and I deep dive into the very real 'fight or flight' that can come from a dysregulated nervous system.

- Understanding the 3 states of your nervous system and the triggers to be aware of that can cause it to mobilise and immobilise
- How our 'personality traits' are often borne from a place of self-preservation, driven by our nervous system
- Why preparing for dysregulation in your business is so important and the benefit of creating your own 'toolkit' to counteract it
- Understanding the energy behind self-sabotage and the 'do-more' state of mind and strategies to reset

You can connect with Masha on Instagram @mashakay or check out her website Mashakay.com


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

When it comes to launching, there's always room for improvement—well beyond just how much money you make. This is why a post-launch review is super important, so that you can learn what worked and what didn't. In today's episode, I'm sharing the art of the post-launch review and 5 questions you can answer to make your next launch even more successful.

- Why reviewing your launch numbers objectively, within the context of *your* business, is so valuable.
- The questions to ask yourself straight after your launch while it's all still fresh in your mind.
- How using your answers to these questions to tweak your next launch can set you up for even bigger success.


SHOW LINKS:
- To join the Launch Magic Waitlist DM me "magic" on Instagram @stephtaylor.co or visit Stephtaylor.co/magic
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

It can be tough to show up and own your expertise when you're surrounded by other experts in your industry. But, there will *always* be someone who knows more than you—and if you wait until you know "enough", then you'll be waiting a really long time! In today's episode, I'm sharing 5 quick tips you can use to build your confidence and expertise.

- Why taking imperfect action before you feel *ready* will help you to learn and quickly course-correct as needed.
- How investing in your learning and growth can boost your confidence and your expertise.
- The benefits of reading books—and not just business books.
- Why *not* sharing your expertise is doing others a disservice—after all, you have the solution to someone else's problem!
- How sharing your experiences is more important than what others *may* say or think about you.


SHOW LINKS:
- Episode #715: Stuck and overthinking? Here's how to start taking Imperfect Action in your business. DM me “715” on Instagram (@stephtaylor.co) for a direct link.
- Episode #698: Reading list: 5 books I've read and loved this year (and what's next on my reading list). DM me “698” on Instagram (@stephtaylor.co) for a direct link.
- Episode #689: Self-doubt getting in the way? Here are 5 tools to help you overcome it. DM me "689" on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip


Let's be Instagram friends: https://instagram.com/stephtay...

When I first started this podcast, I had no idea what I'd be talking about 100 episodes later—let alone 720 episodes in! It can be tricky to keep the content fresh and sometimes I do run out of ideas. In today's episode, I'm sharing the methods I use to keep coming up with fresh content to share with my audience.

- How brainstorming content ideas with your team can help you to reveal what you may not know, or what you may be missing.
- The benefits of using your audience's feedback to create content that is relevant for them—and the questions you can ask them to find out what that is.
- How inviting your audience to write in with a problem or a question can provide great content for you to answer for your audience.
- How using AI tools like Chat-GPT can help you to generate content ideas—and how to avoid generic, broad results.
- Why reflecting on popular past content can give you new ideas for a different story or different perspective on content you have already used.


SHOW LINKS:
- Episode #651: If I had $5000 to start my business, this is where I would spend it for maximum results. DM me “651” on Instagram (@stephtaylor.co) for a direct link.
- To submit an Ask Steph question, visit stephtaylor.co/asksteph
- Episode #710: What you really need to know about AI and how to use it to save time in your business (with Ronsley Vaz). DM me “710” on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip


Let's be Instagram friends: https://instagram.com/stephtay...

Just because you have an audience of followers and subscribers, doesn't necessarily mean that they're the *right* people for your business. In today's episode, I'm sharing the signs to look out for that suggest your current audience are not your ideal clients and how you can change that.

- The likely reasons behind low social engagement and/or low email open rates.
- Why nobody is buying your offer and what you can do to find out the reasons why.
- How understanding what causes you to grow the wrong audience for your business can help you to shift to finding the *right* people instead.
- The importance of messaging, strategy and visibility when it comes to building your audience.

SHOW LINKS:
- DM me “BYBS” on Instagram (@stephtaylor.co) or find out more about Boost Your Brand's Superfans here: https://stephtaylor.co/boost-your-brands-superfans

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Growing your audience can feel like you're pushing an elephant up a hill—if you're approaching it in a way that makes it harder than it needs to be. In today's episode, I'm sharing some small shifts that you can make to make it easier—because it doesn't have to be hard.

- Why being seen online can be so hard and the key to standing out with your content instead.
- Why building a visibility plan to attract the right people into your audience is so important to avoid being at the mercy of the trends and algorithms.
- How reaching the right people doesn't mean they're going to buy from you right away—it's how you support them once they've found you that's important.
- Why using social media is no longer an effective tool for audience growth and how you can use it to nurture them instead.
- Why showing up online is *not* about how often, it's about using the time you do have to focus on what works.



SHOW LINKS:
- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about Boost Your Brand's Superfans.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

As most business owners are experiencing, times are changing when it comes to growing your audience. It's no longer just about building your numbers, it's about attracting the right people for the business you want to build. In today's episode, I'm sharing the 4-part formula for audience growth that won't cost you a cent.

- Why focusing on building more followers and subscribers won't necessarily translate to increased revenue.
- The common mistakes when it comes to growing your audience.
- The questions you need to ask yourself to meet the *right* people where they're at.
- How using this 4-part formula can help you to share remarkable content with the right people at the right time.


SHOW LINKS:
- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about Boost Your Brand's Superfans.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

When I first started sticking my head out of the sand and building my personal brand, I worried non-stop about what people would think. These days I generally don't care too much about what people say about me on the internet—but I've learned how to deal with this along the way. In today's episode, I'm sharing the top tips that helped me to overcome the fear of judgement.

- How understanding the connection between what people say about you and what they think of themselves can help you to see any judgement for what it really is.
- The importance of doing what feels right for you.
- Why focusing on the people you're here to help is much more important than what others are saying about you.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

If you've been listening to me for a while, you'll know that I *always* talk about taking imperfect action (it is the name of this podcast after all!). But what does that even mean—like really...on the day-to-day? In today's episode, I'm sharing how to *actually* take that imperfect action along with a framework you can use to do so.

- The obstacles that pop up whenever you decide to do something you haven't done before, and how to move forward instead.
- How being ready and confident comes only through doing—not by planning or waiting.
- The four-step "how to take imperfect action" process you can use to get you closer to where you want to be.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...