Colin Boyd is a certified speaking professional and business coach who works with his clients to develop live presentations that convert and get results. In today's episode we deep dive into his concepts of infusion selling and conversion stories and the value these can bring to your business.

- Colin's journey as a struggling entrepreneur to in-demand professional speaker and how just one irresistible offer can change the trajectory of your business
- The common mistakes online business owners make in selling and why selling is more than just the final 'pitch'
- The importance of developing your own 'conversion story' and the power this can bring to your sales strategy
- The 3 key elements to formulating a successful conversion story and the critical questions you need to ask yourself
- What is infusion selling and how you can build this into your business
- Understanding and addressing the mindset blocks that can stand in the way of successful selling


SHOW LINKS:
- DM me "conversion" to receive the direct link to the Conversion Story Formula or visit https://stephtaylor.co/conversion
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

It's no longer just about the followers, the numbers and sharing content that you *hope* will be seen by your ideal client. This "spray-and-pray" approach doesn't work anymore and it's time to become much more intentional and strategic. In today's episode, I share 5 tweaks that you can do to reach more of the right people.

- Why getting crystal clear on your messaging, your content strategy and your ideal client is so important to attract the right people.
- How identifying where your ideal clients are hanging out (online or offline) means you don't have to be at the mercy of the algorithms, hoping they'll show your content to the right people.
- Why having a visibility plan is important (and why you need to *actually* follow through with it).
- The importance of sharing online content that is remarkable.


SHOW LINKS:
- Episode #662: 7 questions to get crystal clear on your messaging. DM me “662” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

There's so many business do's and don't's out there that it's hard to know who and what to believe. These are often based on the latest trends and don't *actually* move the needle in your business. In today's episode, I'm sharing 7 pieces of bad business advice that are a waste of your time and your money.

- Why thinking there's one "magic pill" for your business will only lead to you jumping around looking for that one thing that'll "work".
- How having just one signature offer means that the lifetime value of your client is going to be low.
- How having too many offers will confuse your clients and make your business harder to streamline and systematise.
- The role of social media in your business.
- Why niching down is one of the simplest ways to shift who your business attracts and what this means for your audience.


SHOW LINKS:
- DM me “649” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode: #649: What you sell determines who you attract. Here's how to design your offers to attract the right people
- DM me “EMM” on Instagram (@stephtaylor.co) for my free "Escape the Messy Middle" download that will help you find clarity and build momentum or visit https://stephtaylor.co/escape-the-messy-middle
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Anita Siek is the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". Anita is also one of my dear friends, and today she is joining me to share her journey over the last few months and how she identified what wasn't working in her business and how she pivoted to the needs of her audience.

- How to identify areas where your business model is no longer sustainable or scalable and mapping out the path forward.
- When reflection brings clarity and how the process of understanding your audience's needs can lead to new beginnings.
- How she pivoted her membership to stay relevant when Chat-GPT swooped in and "stole" her members.
- The surprising things that happened when she launched her new membership whilst travelling.


Connect with Anita at https://wordfettigroup.com/ or on Instagram @anitasiek.

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

I recently surveyed my email list and asked them what's standing between them and their goals. After reviewing the responses, there were definitely some common threads! This is the second (of 2) special episodes where I'm sharing the biggest things that may be stopping you too from building a profitable online business *and* how you can overcome them.

- Why reinvesting back into your business is essential for growth.
- How understanding what's *really* behind your procrastination can help you to actually get it done.
- The truth behind your fear of selling—what is it really?
- How intentionally getting in front of the right people has changed in recent years and what no longer works like it used to.
- Why communicating the value in what you do is so important for people to understand and care about what you're selling.



SHOW LINKS:
- Looking for part 1 on this topic? DM me “699” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode: #699: The biggest things stopping you from building a profitable online business and how to overcome them (part 1)
- Episode #689: Self-doubt getting in the way? Here are 5 ways to overcome it. DM me “689” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode.
- Episode #662: 7 questions to get crystal clear on your messaging. DM me “662” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode.

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

I recently surveyed my email list and asked them what's standing between them and their goals. After reviewing the responses, there were definitely some common threads! So, across two special episodes I'm sharing the biggest things that may be stopping you too from building a profitable online business *and* how you can overcome them.

- What "I don't have enough time" really means and what to ask yourself instead.
- The common myths about outsourcing and the baby steps you can take to get started.
- Why understanding your fears about creating something that people might not buy can help you to hone your focus into something they will.
- How recognising your fear of being judged by others can help you to reconnect with your "why" and your "who".
- The struggle is real: why converting your leads into buyers won't happen automatically, and what you need to do instead.


SHOW LINKS:
- DM me “EMM” on Instagram (@stephtaylor.co) for my free "Escape the Messy Middle" download that will help you find clarity and build momentum or visit https://stephtaylor.co/escape-the-messy-middle
- DM me “675” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode: #675: The mistakes you're making that are making it harder to sell
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

I've learned that most of the very successful people I've met spend a *lot* of time reading. But I think it's more about the art of reading itself, rather than the actual "strategies" or "tactics" in the books. In today's episode, I'm sharing the books that I've loved reading this year and what's next on my reading list.

- How reading can impact your business, even if you're not reading business books.
- The 5 books I've read about money, ideas, risk, leadership and change and how they've helped me.
- The 3 books I've tagged to read next and how they may help you too.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Have you been thinking of starting a podcast? Then this episode is for you! I've been podcasting for 5.5 years and I've also helped to launch hundreds of new shows through my A-Z Podcast Launch Plan. In this episode, I'm sharing the things you need to know before you start your own show.

- Why having a podcast won't automatically make you stand out and the question you need to ask yourself first.
- How allowing your podcast to evolve organically over time means you don't have to have it all figured out before you start.
- The importance of understanding why you're doing a podcast, who it's for and why they should listen to you over someone else.
- Why defining your success and success metrics will help you to be patient, even when the novelty wears off (and it will!).
- What *actually* matters when starting your podcast—think mic, name, cover art, description etc.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

This episode is by popular demand—my mid-year audience survey showed me that (a) most of you are starting to feel burned out and sick of social media, and (b) you have no idea where else to get clients. In today's episode, I'm sharing 6 ways to get clients without showing up online.

- Why attending in-person events can help you to build your network and business opportunities.
- How sharing your offers with your current network can help you to reach ideal clients you may not have otherwise been able to reach.
- How reaching out to past clients who already know, like and trust you can help you to solve more problems for them, or their peers.
- Why sharing value with your dream clients will help you get your pitches to them over the line.
- The power of pitching to relevant podcasters or course creators and how this can really scale your business.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

When you try lots of different things in your business—or worse, quit before something even has a chance to work—you don't give anything the chance to stick. What many business owners don't realise is that things take time—there's no shortcuts and no hacks for instant success. In today's episode, I'm sharing 5 things that can really hurt your business' growth, especially if you're not aware of them.

- Why getting caught up in the little details won't move the needle in your business or make or break your success.
- How waiting for inspiration to strike before taking imperfect action may mean that you'll be waiting for a really long time!
- Why jumping around creating new offers, new messaging, new niches etc won't allow you to see their potential or the time it takes to build momentum.
- Why chasing the trends just doesn't work—and why creating a sustainable business (regardless of what's working right now) is much more important for the future.
- Why consistency is key when showing up with your marketing content.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...