Imperfect Action

These mistakes are a deeper dive into the content marketing-specific mistakes that are limiting your reach, making it harder to grow your audience, and making it harder to convert them. In today's episode, I'm sharing 6 of these mistakes that are hurting your sales and your reach.

- Why sharing standard "how-to" content is no longer the default and why this doesn't work for your audience.
- Why using expert language will miss the mark with your audience.
- Why looking at what your competitors are posting and using this as inspiration is a sure fire way to blend in with the masses.
- How mapping out your visibility plan is what's going to get you (and your content) in front of the right people at the right time.
- How sharing your unique take on something will set you apart from others in your industry.



SHOW LINKS:
- Episode #705: 6 mistakes that slow down your audience growth (and how to avoid them). DM me “705” on Instagram (@stephtaylor.co) for a direct link.
- Episode #690: Is your audience looking but not buying? Here are 5 mistakes that you might be making. DM me "690" on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Nicki Sciberras is an SEO and meta ads strategist, coach and former Launch Magic student who helps online businesses grow and scale their brands. Today Nicki is joining me to deep dive into the SEO world and the value it can provide to your business.

- Understanding SEO and the power of an effective traffic strategy (and tips to create one)
- Why SEO should be a priority in your business and the 3 key elements for beginners
- Handy hacks to increase your domain authority and the importance of driving backlinks
- Debunking common misconceptions of SEO and the pros and cons of DIY vs hiring an agency
- The simple steps you can take now to optimise your reach
- How to use Chat-GPT and AI tools in your SEO process to save time

You can connect with Nicki at https://www.thedigitalexchange.co/ and download her free traffic and sales calculator at https://www.thedigitalexchange.co/traffic or check out her SEO course at https://www.thedigitalexchange.co/smewaitlist


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Feeling overwhelmed by all of the things that *need* to be done is one of the biggest challenges that I know many business owners struggle with—regardless of where they are in the business. In today's episode, I'm sharing 6 practical things that I do to avoid that feeling of overwhelm.

- The simplest way to wade through all of those "to-do thoughts" that are floating around your head.
- Why trying to figure out all of the steps before you start a project will only leave your head spinning (and the framework you can use instead).
- How using calendar blocking as a way to be realistic about your productivity will help you stay on track and actually get done what needs to be done.
- Why some things on your to-do list *never* get done and what you can do with them instead.
- The importance of planning your goals and direction and then prioritising what actually matters.



SHOW LINKS:
- Want to learn more about Sunsama? Use this link for a free 30 day trial: http://stephtaylor.co/sunsama
- DM me “EMM” on Instagram (@stephtaylor.co) for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Consistency is one of the biggest factors when building your business to both grow and nurture your audience. In today's episode, I'm sharing 5 game-changing tools that I use to help me stay consistent with my content and marketing.

- How making the most of your ideas on-the-fly will give you a go-to place to create your content from.
- The project management tool that my team and I use to ensure that we always have consistent content.
- Why planning your weekly objectives and being realistic with your to-do list will help you to stay focused and prioritise your tasks.
- The software I use for podcasting and how it streamlines the entire process.
- The benefits of using a 4k webcam and how to decide whether you really need one.


SHOW LINKS:
- Want to learn more about Clickup? Use this link: stephtaylor.co/clickup
- Want to learn more about Sunsama? Use this link for a free 30 day trial: http://stephtaylor.co/sunsama
- Try Descript for free here: http://stephtaylor.co/descript
- Learn more about the Lumina webcam: stephtaylor.co/lumina
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip

Let's be Instagram friends: https://instagram.com/stephtay...

Ronsley Vaz is a podcasting specialist, author and TEDx speaker with an extensive background in computer and software engineering. The host of multiple podcasts, including My AI Love Affair, Ronsley joins me today for an eye-opening chat on all things AI.

- Ronsley's podcasting journey and why he is pivoting his focus to the world of Artificial Intelligence (AI).
- The importance of "not being the intelligent being that fears intelligence" by breaking down the definition of AI.
- Defining the endless opportunities of AI and the benefits of using this in your business with "empathy".
- Why exploring AI at a deeper level is imperative to debunk the misconceptions of today's users.
- Understanding the practicalities of AI and the outcomes it can provide using the correct context.

Listen to Ronsley's podcast at MyAiLoveAffair.com



SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

It's not so much about the actual practical day-to-day things that business owners *do* that determine success (or struggle)—it's about mindset and the words between your ears. In today's episode, I'm sharing 5 of these key differences between successful business owners and those who are struggling.

- Why constantly looking for external validation means that you're not trusting yourself, and how you can shift your experience.
- Why worrying about the things you cannot control is a waste of time and energy, and why it's important to focus on what you can control instead.
- What "imperfect action" really means and what you *actually* need to know to keep moving forwards.
- The importance of prioritising long term growth over short term wins.
- How setbacks are actually a lesson in disguise and how you can make the most of this growth.


SHOW LINKS:
- DM me “EMM” for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

One of my biggest lessons as a business owner has been to ebb and flow both personally and professionally. So, in today's episode, I'm taking a trip down memory lane, reflecting on what I used to do/believe back "then" compared to what I do/believe "now" and how my approach to business has changed over the years.

- Why the number of followers has little to do with business success, and what to focus on instead.
- The importance of showing up consistently over time—even when you don't feel like it.
- How my launch failures have taught me so much more than the successful ones and the shifts I've needed to make to get to this point.
- Why success doesn't come from jumping between trends and chasing what's working right now and what you can do instead.
- Why comparing your business to another business is like comparing apples and oranges—you cannot see what's really going on behind-the scenes.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Consistency is key when it comes to marketing, but you can't be consistent without the strategy, the structure and the systems in place first. In today's episode, I'll explore *why* you're struggling to be consistent and what you can do to fix it.

- Why the "spraying and praying" approach doesn't work and how you can create a content and marketing strategy instead.
- Why consistency requires structure and how this means showing up—even when you don't want to.
- What happens when you don't have the systems in place and how you can implement these simply but effectively.
- How working to your strengths and what you actually want to do will make your life so much easier!


SHOW LINKS:
Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

I regularly ask my audience to share any burning questions that they have about running their online business. In today's episode, I address many of these questions about payment plans, audience engagement, passive income and so much more...

1. How many payment plans should I offer for my online course? (3:05)
2. How can I disconnect from social media without losing engagement? (4:54)
3. What are the key things to focus on in the very beginning when money is low & you don't have help? (7:45)
4. How do you find "balance" when it feels like you always have to be doing? (10:48)
5. How do I create a passive income without hiring extra staff/support? (14:01)
6. Pre-selling stresses me out because I'm terrified of missing deadlines. Advice? (17:08)
7. How to improve sound quality in your digital course/podcast/videos? (18:53)
8. How to make sure there is content for followers of every stage? (Beginners to long-time followers) (20:23)
9. Can you live launch a course that's only $247 (offer is $197 + calls)? (22:44)

SHOW LINKS:
- Episode #690: Is your audience looking but not buying? Here are 5 mistakes that you might be making. DM me “690” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode.
- DM me "OLSM" to receive the direct link to Offer Less, Sell More or visit https://stephtaylor.co/OLSM
- DM me "masterclass" to receive the direct link to my Seven Secrets to Consistent Sales masterclass or visit https://stephtaylor.co/consistent-sales-masterclass
- Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip


Let's be Instagram friends: https://instagram.com/stephtay...

Online business owners are struggling to reach the right people and grow their audience because they're following outdated tactics and advice. They have a limited budget (and time) but they're wasting their time on things that don't actually get their business in front of the right people. In today's episode, I share 6 mistakes that slow down this audience growth and how to avoid them.

- Why relying on social media to attract new clients no longer works—and what you can do instead.
- Why jumping from tactic to tactic, or platform to platform doesn't work either and how being consistent on one platform is much more effective.
- How sharing remarkable content is even more important now that AI is here.
- How being crystal clear on your ideal client, messaging and content pillars is what will stop your ideal client mid-scroll.
- Why looking to others for what to do and what to share online is a sure fire way to blend in with the crowd.


SHOW LINKS:
- Episode #662: 7 questions to get crystal clear on your messaging. DM me “662” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...