From our friends at Inc. Magazine, please enjoy this trailer to What I Know. Subscribe to What I Know on Apple Podcasts or Spotify

The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and --every so often -- transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.