Real talk: Influencer marketing is here to stay, there’s no doubt about it.

But how do you get started? What do you need to know beforehand? And how do you leverage its power to scale your business (without needing millions in capital?)

That's just one of the many (MANY!) reasons I invited Dan Fleyshman, the youngest founder of a publicly traded company and a mastermind in the entrepreneurial world, as a guest on the show.

In our conversation, Dan methodically walks us through his diverse portfolio, showing us how he’s been an angel investor for over 43 companies, including investing in brands and apps through influencers. Dan also shares his success story of launching a store chain (IN THE MIDDLE of the pandemic, nonetheless.)

In this episode, you’ll learn the nuances of influencer marketing and the strategies that have propelled his ventures to the forefront of their industries.

Click play to hear all of this and…

(00:00:55) Dan’s extensive investment portfolio and what it took to get there.

(00:02:52) How Dan allocates his time and energy while managing different business ventures.

(00:03:19) The challenges Dan faced when growing a new business during the pandemic.

(00:11:00) Dan’s influencer marketing strategy and how to make your collaboration with influencers a success.

(00:15:49) How small businesses can get started with local influencers.

(00:18:16) The different types of influencers and how to calculate and negotiate the rates for each type.

(00:21:09) How Dan hired a CEO to handle all operations and its impact on business growth.

(00:26:24) A behind-the-scenes look into running a public company.

(00:31:35) The potential impact of AI influencers in the future of marketing.

(00:36:39) Dan’s honest thoughts about the increasing capabilities of AI and what it means for different platforms.

(00:38:28) Why we tend to resist change when it comes to new technologies and how to embrace it instead.

(00:43:27) The importance of in-person interactions and events in building relationships.

(00:48:20) The ripple effects of charitable actions and the importance of inspiring others to replicate similar initiatives.

Listen to Related Episodes:

• 378: Marketing Campaigns and Influencer Partnerships: What Small Business Owners Need to Know
• 427: My Personal Insights and Marketing Strategies

For full show notes, visit jasminestar.com/podcast/episode456

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