Welcome to episode 59 of Lunch with Norm. Our resident social media expert is back! Social media expert, Cassandra Craven returns to the Lunch with Norm to talk about the difference between Influencers and content creators. Whether you are an Amazon FBA seller or in eCommerce, you won’t want to miss this one! In this episode, we tackle the roles of influencers and content creators, their similarities, their differences and which one is ultimately right for you. We explain how to leverage influencer marketing to raise your brand awareness. We also breakdown where to look for influencers, how to decipher the real ones from the fake ones, and what to be aware of when you are making your contracts!

Sit back. Relax. Enjoy the show.

Produced by Kelsey Farrar