Inside Aesthetics

Episode 247 hosts April Harrison, a Physician Assistant from Texas, USA.

April joins us in the 19th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

PATREON:

Join our Patreon for on demand injectable and business education in addition to global networking opportunities with other injectors

SUPPORT THE PODCAST:

Click here if you enjoy listening to IA every week and would like to contribute to supporting the podcast

CHECK OUT OUR SPECIAL OFFERS:

Click here to browse our latest partner offers!

CONTACT INFORMATION:

Contact IA and other important links

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Follow Dr Jake on Instagram 

Follow David on Instagram

Episode 246 hosts Ian Sanderson (President of AnteAGE®) & Dr Steven Liew (Plastic Surgeon based in Sydney, Australia).

AnteAGE® are regenerative skincare company based in California, USA. Their mission is to provide powerful regenerative anti-aging products through evidence-based technologies. They have pioneered the use of human bone marrow stem cell technology both for aesthetic and dermatological uses, utilising exosomes and growth factors respectively.

In this episode we go on a deep dive to try to understand the proposed mechanisms of these novel products. We differentiate between what exosomes are vs growth factors, how they are used in clinic vs at home and what the likely outcomes might be for our patients.

This episode was supported by AnteAGE

00:00 Introduction 00:37 Regenerative Medicine Returns 01:08 Podcast Competition Update 01:55 Partner Offer Clinical Imaging 03:20 Partner Offer PHILM 04:14 Patreon and Clinic Content 05:16 Meet our Guests: Ian Sanderson & Dr Steven Liew 06:23 Antioch Origin Story 07:56 Steven Li on Regeneration 09:25 Defining Regenerative Medicine 12:54 Stem Cells Ethics and Signals 16:15 Cytokines and Growth Factors 101 18:53 Why Bone Marrow Stem Cells 22:43 What Are Exosomes 27:26 Sourcing and Safety Testing 30:32 Human vs Plant Animal Exosomes 32:40 Clinical Uses and Treatment Menu 38:12 Patient Concerns and Adoption 40:08 Safety and Adoption Proof 41:47 What Exosomes Really Do 45:22 Aesthetic Results and Glow 48:52 Protocols and Product Stack 52:17 Injectables and Regulations 56:55 Stability and Skin Delivery 01:00:11 Clinic Workflow and Mixing 01:03:58 Evidence and White Papers 01:05:21 Pricing Margins and PRP 01:10:20 Hair Loss and Future Tech 01:11:54 Marketing Within Guidelines 01:16:10 Wrap Up and Special Offer

*****APPLY FOR OUR IA COMPETITION*****

Click here to read our Instagram post for details of the prize and how to apply!

ALL IA LINKS & CONTACT INFORMATION

Episode 246 hosts Ian Sanderson (President of AnteAGE®) & Dr Steven Liew (Plastic Surgeon from Sydney, Australia).

AnteAGE® are regenerative skincare company based in California, USA. Their mission is to provide powerful regenerative anti-aging products through evidence-based technologies. They have pioneered the use of human bone marrow stem cell technology both for aesthetic and dermatological uses, utilising exosomes and growth factors respectively. 

In this episode we go on a deep dive to try to understand the proposed mechanisms of these novel products. We differentiate between what exosomes are vs growth factors, how they are used in clinic vs at home and what the likely outcomes might be for our patients.

This episode was supported by AnteAGE

*****APPLY FOR OUR IA COMPETITION*****

Click here to read our Instagram post for details of the prize and how to apply!

PATREON:

Join our Patreon for on demand injectable and business education in addition to global networking opportunities with other injectors

SUPPORT THE PODCAST:

Click here if you enjoy listening to IA every week and would like to contribute to supporting the podcast

CHECK OUT OUR SPECIAL OFFERS:

Click here to browse our latest partner offers!

CONTACT INFORMATION:

Contact IA and other important links

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Follow Dr Jake on Instagram 

Follow David on Instagram

Episode 245 hosts Dr Felix Bertram (Dermatologist and Business Entrepreneur based in Zurich, Switzerland)

Felix is a returning guest to the podcast (previously on episode 198) and in addition to his clinical expertise he is an incredibly successful businessman with numerous other revenue streams. As a result of his business acumen and investments, he is also a judge on the Swiss TV show 'Die Höhle der Löwen' (similar to Shark Tank in Australia or Dragon's Den in the UK).

In this episode we explore the current business challenges that clinics are facing and get some insights into the European perspective. We discuss how clinics who are strugging can re-invigorate their strategies and gain momentum into 2024. We also pose a deeper question that needs to be understood for long-term success - 'Do injectors really understand their 'why'?

00:00 Introduction 00:32 Special Guest: Dr Felix Bertram 01:26 Patreon Updates and Clinic Walkthroughs 04:08 Partner Offers and Sponsor Perks 04:49 Industry Reset and Europe Outlook 09:03 Inflation and Consumer Psychology 11:06 Investors and Clinic Consolidation 15:58 Chains vs Clinicians Career Pathways 19:24 2023 Slowdown and Profit Squeeze 27:16 Retention Tactics and Patient Experience 31:00 Team Culture Hiring and STAR Method 34:27 Building a High Performance Team 35:52 Hiring for Team Fit 36:35 Cafe Interviews to Reveal Character 37:44 Probation and Early Red Flags 38:56 Receptionist Influencer Dilemma 40:43 Team Culture and Fast Firing 42:18 Leadership Boundaries and Distance 46:14 Termination Rules and Paper Trails 47:56 Tattoo Shock Hiring Stories 49:43 Inner Circle Golden Ticket Giveaway 55:22 Adapting in Tough Times 56:42 Back to First Principles 58:26 Finding Your Why 01:00:51 Passion Versus Glamour Motives 01:03:31 Patient Journey Differentiation 01:04:42 Inner Circle Why Breakthroughs 01:07:20 Making Routine Work Meaningful 01:09:35 Permission to Lead and Build 01:12:06 One Percent Better Daily 01:12:31 Clinic Challenges Breakdown 01:14:34 Subscription Revenue Models 01:15:45 Outcome Based Branding 01:17:38 Consultation For Value 01:20:33 Regulation And Market Timing 01:22:18 Cut Costs And Retain 01:26:09 Device Purchases Business Case 01:27:47 Negotiate Supplier Terms 01:30:48 Social Media Strategy 01:33:35 Know Your Ideal Patient 01:37:04 Final Takeaways And Wrap

*****IA COMPETITION ANNOUNCEMENT*****

In this episode we announce IA's BIGGEST EVER competition! We've partnered with Felix to give one injector the trip of a lifetime! Listen to find out what the prize is and then head to our Instagram (from 07:20am AEDT) where we reveal how to apply. Good luck!!!

ALL IA LINKS & CONTACT INFORMATION

Episode 245 welcomes back Dr Felix Bertram, a Dermatologist and Business Entrepreneur from Zurich, Switzerland. 

Felix is a returning guest to the podcast (previously on episode 198) and in addition to his clinical expertise he is an incredibly successful businessman with numerous other revenue streams. As a result of his business acumen and investments, he is also a judge on the Swiss TV show 'Die Höhle der Löwen' (similar to Shark Tank in Australia or Dragon's Den in the UK).

In this episode we explore the current business challenges that clinics are facing and get some insights into the European perspective. We discuss how clinics who are strugging can re-invigorate their strategies and gain momentum into 2024. We also pose a deeper question that needs to be understood for long-term success - 'Do injectors really understand their 'why'? 

*****IA COMPETITION ANNOUNCEMENT*****

In this episode we announce IA's BIGGEST EVER competition! We've partnered with Felix to give one injector the trip of a lifetime! Listen to find out what the prize is and then head to our Instagram (from 07:20am AEDT) where we reveal how to apply. Good luck!!!

PATREON:

Join our Patreon for on demand injectable and business education in addition to global networking opportunities with other injectors

SUPPORT THE PODCAST:

Click here if you enjoy listening to IA every week and would like to contribute to supporting the podcast

CHECK OUT OUR SPECIAL OFFERS:

Click here to browse our latest partner offers!

CONTACT INFORMATION:

Contact IA and other important links

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Follow Dr Jake on Instagram 

Follow David on Instagram

Episode 244 hosts Dr Caroline Taylor-Walker (Cosmetic Physician based in Torquay, Australia)

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic.

We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

00:00 Introduction 03:31 Meet our guest Dr Caroline Taylor-Walker 03:40 Moving to Torquay 05:59 From Plastics to Aesthetics 09:52 Training Restrictions 19:08 Starting Ministry of Skin 22:19 Bootstrapping the Clinic 26:16 Expanding Services 30:25 Patients vs Clients 32:20 Aesthetics vs Skin Checks 33:08 Front Desk Friction 34:12 Economy Slowing Demand 36:23 Handling Budget Patients 37:35 Quick Fix Growth Ideas 39:29 Know Your Numbers 43:50 Low Cost Treatment Mix 45:27 Quality Control Systems 49:52 Staff Motivation Debate 52:34 Leadership Weekly Cadence 56:52 Manager vs Owner Roles 01:01:26 Define Dream Patient 01:03:45 Holistic Menopause Journey 01:05:40 Incentives and Referrals 01:06:54 CRM Tracking Options 01:09:49 Complimentary Cross Offers 01:11:12 Low Cost Skin Add Ons 01:13:37 Scaling Team and Cashflow 01:17:02 Exit Strategy Planning 01:20:56 Life After Selling 01:24:24 TGA Rules Debate 01:33:54 Advice for New Clinics 01:35:02 Wrap Up and Next Steps

ALL IA LINKS & CONTACT INFORMATION

Episode 244 hosts Dr Caroline Taylor-Walker, a Cosmetic Physician based in Torquay, Australia. 

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic.

We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

PATREON:

Join our Patreon for on demand injectable and business education in addition to global networking opportunities with other injectors

SUPPORT THE PODCAST:

Click here if you enjoy listening to IA every week and would like to contribute to supporting the podcast

CHECK OUT OUR SPECIAL OFFERS:

Click here to browse our latest partner offers!

CONTACT INFORMATION:

Contact IA and other important links

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Follow Dr Jake on Instagram 

Follow David on Instagram

Episode 243 hosts Cassandra Smith (Dermal Clinician & Aesthetic Business Coach based in Canberra, Australia)

Cassandra is a returning guest (previously on episodes 5, 24, 29, 60 & 191) and was David's business partner for over a decade. She originally trained as a Beautician before qualifiying as Dermal Clinician. Cassandra and David then became the co-owners of three laser, skin and injectable clinics that they ran successfully for over a decade before selling in 2022.

In this episode we explore how to maximise retail opportunities in an aesthetic clinic. With the boom of the Christmas rush now gone, we discuss strategies and ideas for quieter times.

00:00 Introduction 00:31 Special Guest: Cassandra Smith 02:20 Why Q1 Gets Quiet 07:16 Fertilizer Season Strategy 10:06 Fixing Friction Points 10:56 Client Feedback Done Right 16:01 Audit Your Business Data 19:31 Community Over Competition 22:31 Skincare as a Revenue Stream 23:59 Bake Retail Into Protocols 30:05 Learn Skincare Basics 33:56 Medical Grade Skincare Explained 35:39 Choose Products for Your Demographic 38:48 Retail Profit Impact 42:09 Handling I Already Have Products 42:38 Skincare Roleplay Consult 43:47 Switching Bad Products 45:45 Educate Without Shame 46:17 Calm Confidence Cash 48:23 Training Teams To Sell 51:27 Embed Retail In Protocols 53:26 Clinic Merchandising Layout 56:04 Space Psychology And Flow 59:08 Sales Without Discounts 01:02:01 Digital Retail Strategy 01:06:15 Memberships And Referrals 01:09:31 Inventory And Stock Control 01:17:31 Tiny Tweaks Big Results 01:21:16 Wrap Up And Next Steps

ALL IA LINKS & CONTACT INFORMATION

Episode 243 hosts Cassandra Smith, a Dermal Clinician & Aesthetic Business Coach from Canberra, Australia. 

Cassandra is a returning guest (previously on episodes 5, 24, 29, 60 & 191) and was David's business partner for over a decade. She originally trained as a Beautician before qualifiying as Dermal Clinician. Cassandra and David then became the co-owners of three laser, skin and injectable clinics that they ran successfully for over a decade before selling in 2022.

In this episode we explore how to maximise retail opportunities in an aesthetic clinic. With the boom of the Christmas rush now gone, we discuss strategies and ideas for quieter times.

PATREON:

Join our Patreon for on demand injectable and business education in addition to global networking opportunities with other injectors

SUPPORT THE PODCAST:

Click here if you enjoy listening to IA every week and would like to contribute to supporting the podcast

CHECK OUT OUR SPECIAL OFFERS:

Click here to browse our latest partner offers!

CONTACT INFORMATION:

Contact IA and other important links

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Follow Dr Jake on Instagram 

Follow David on Instagram

Episode 242 hosts Kelly Beasy (Nurse Practitioner from Brisbane, Australia)

Kelly joins us in the 18th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Introduction 01:26 What Nurse Practitioners Do 03:05 From Emergency to Aesthetics 04:58 Early Injector Training Path 06:39 Surviving the First Years 10:04 Mentorship and Community 14:45 Consults and Rapport Skills 17:12 Life Outside the Clinic 18:31 Brisbane Market Snapshot 21:11 Industry Slowdown and Spending Shifts 25:03 Decline in Fillers and New Modalities 28:53 Balancing Clinic Work and Training 31:34 New Injector Readiness and Safety 33:50 What Competency Should Look Like 39:17 Regulation Debate and Ad Restrictions 44:38 Advertising Crackdown Fears 46:22 Training As A Specialty 48:16 Slow Rolling Education 52:58 Mentorship And Logbooks 57:21 Industry Consolidation Ahead 59:06 Pharma Training Realities 01:00:56 High Risk Treatments Off Menu 01:03:46 Avoiding Injector RSI 01:06:58 Marketing In A Regulated World 01:09:49 Future Of Aesthetics 01:13:02 Complications And Ultrasound 01:16:01 Devices And Next Guest Question 01:17:35 Wrap Up And Conferences 01:18:35 Final Call To Action

ALL IA LINKS & CONTACT INFORMATION