Inside Aesthetics

Episode 212 hosts Dr Nichola Conlon a Molecular Biologist from Newcastle, UK.

Nichola is an academic scientist with a particular interest in how and why we age. She's the founder of Nuchido, a company who's mission is to help bring affordable anti-aging strategies to the public domain.

When we started the IA podcast back in 2019, some of our older episodes covered wellness topics that looked at the relationship between looking good & feeling good. But we didn't address aging itself or the evolving field of what many now refer to as  'regenerative medicine'.

Research being conducted here is becoming more and more profound - with some scientists now confident that aging can not only be slowed but even reversed. What will come of this new emerging field we don't know yet, but it's likely to be especially relevant for aesthetic clinics who until now have only had the tools to 'camouflage' the external signs of aging. 

We discuss:

• Nichola's background and training
• What regenerative medicine is
• How we age and why evolution is against us
• What happens to our DNA as the body ages
• The role of inflammation in aging and disease
• How to measure aging
• What external factors affect aging
• The evidence that aging can be slowed and even reversed
• The role of NAD+
• How to take NAD+ and ensure that it's bioavailable
• The anti-aging role of other medicines including metformin
• How to measure your biological age (and not your chronological age)
• Biohacking your aging by modifying your lifestyle including intermittent fasting

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Nichola on Instagram

Episode 211 hosts Brittony Croasdell (Nurse Practitioner based in Chicago, USA)

Brittony is a highly experienced injector, trainer and international speaker. She has mentored hundreds of injectors through both the Allergan Medical Institute (AMI) & Galderma Aesthetic Injector Network (GAIN). Brittony is also a board member of the Complications in Medical Aesthetics Collaborative (CMAC) - an influential international consortium dedicated to improvement in complication management amongst medical providers.

This is the 2nd chapter in our mini-series called 'Disasters & Solutions'. Here we look at some of the unusual, difficult or outright disasterous outcomes for patients caused by injectables. We speak to the injectors who managed the case and go through what happened, step by step. We'll learn about what might have been done to prevent the problem and what injectors can do in their own practice to be safer practitioners.

In Chapter 2 we discuss a case concerning a patient who was treated with upper face botulinum toxin. They developed a significant uni-lateral eyelid ptosis that made the USA national news and went viral across the social media channels.

00:00 Introduction 06:19 Meet Brittony Croasdell 10:59 From Emergency Nursing to Aesthetics 18:27 Building Skills and Finding Mentors 26:25 The Ptosis Case That Went Viral 33:29 Understanding Eyelid Ptosis 41:37 Managing Patient Emotions and Trust 48:53 Referral Decisions and Professional Responsibility 52:09 Legal and Insurance Considerations 61:45 Preventing Complications Through Technique 68:49 Consent and Setting Patient Expectations 76:38 Treatment Options for Ptosis 80:09 Risks and Side Effects of Treatment 86:34 Training Staff to Handle Complications 90:43 Lessons Learned and Practice Changes 95:25 Final Thoughts and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 211 hosts Brittony Croasdell, a Nurse Practitioner based in Chicago, USA. 

Brittony is a highly experienced injector, trainer and international speaker. She has mentored hundreds of injectors through both the Allergan Medical Institute (AMI) & Galderma Aesthetic Injector Network (GAIN). Brittony is also a board member of the Complications in Medical Aesthetics Collaborative (CMAC) - an influential international consortium dedicated to improvement in complication management amongst medical providers. 

This is the 2nd chapter in our mini-series called 'Disasters & Solutions'. Here we look at some of the unusual, difficult or outright disasterous outcomes for patients caused by injectables. We speak to the injectors who managed the case and go through what happened, step by step. We'll learn about what might have been done to prevent the problem and what injectors can do in their own practice to be safer practitioners.   

 In Chapter 2 we discuss a case concerning a patient who was treated with upper face botulinum toxin. They developed a significant uni-lateral eyelid ptosis that made the USA national news and went viral across the social media channels.

We explore: 

• Brittony's background and training
• What we mean by a ptosis
• Who Brittony's patient was and how she was referred to Brittony
• The timeline of the patient's problem and how things evolved
• The medicoloegal implications of injectors taking on complications
• The ethics of treatment payments in this situation - who should  pay and how should this ideally be communicated to the patient/referring injector 
• A special commentary on the anatomy of the eyelid muscles from Professor Sebastain Cotofana
• Treatment options an eyelid ptosis including pre-tarsal toxin injections & alpha antagonist medications.
• Why eyelid ptosis complications most likely happen and how to avoid them
• Advice and discussion about the consent process before a toxin treatment
• Thoughts about the aftercare instructions that we give our toxin patients   IA Patreon bonus content! Our IA Patrons will also be able to watch (next week!):
• Brittony showing on her own eyelid how and where she would inject pre-tarsal toxins for a ptosis
• Brittony sharing her top tips for how to go about designing and building a new aesthetic clinic - and what mistakes to avoid!
• A walk around of Brittony's new clinic in Chicago

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Brittony on Instagram

Follow Sebastian on Instagram 

Episode 210 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK)

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

This is the fourth and final chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over the four chapters we've covered some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

ALL IA LINKS & CONTACT INFORMATION

Episode 210 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Previously joining us in episodes 134, 193, 197 & 202) 

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

This is the fourth and final chapter of our mini-series called the 'The Digital Deep Dive' (sponsored by LTF). Over the four chapters we've covered some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

 Chapter 4 focusses on digital automation. We explore:

• What we mean by automation?
• Why automated tasks are so important for aesthetic clinics 
• Why understanding your patients journey in your clinic is so important
• How automation creates consistency and removes the risk of human error
• How to connect your current CRM system to a 3rd party automation platform
• Creating triggers and work flows for a variety of automatic functions 
• Automated phone calls and voice notes 
• How much money automated taks can save your clinic
• Taking online bookings with deposits and why these are so vital for business
• Chatbots and how these can be used on your website to increase conversions
• Automating your social media scheduling (& how AI can even create posts for you)
• The difference between Whatsapp & Whatsapp Business 
• The risk of damaging customer service and connection with your patients if automation isn't set up correctly

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Rick O'Neill

Follow Look Touch Feel

Episode 209 hosts Samantha Shepherd (Nurse practitioner based in Atlanta, USA)

Samantha joins us in the 13th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Introduction 04:55 Meet Samantha Shepherd 10:59 Finding a Career in Aesthetics 18:27 Growing Skills Through Training and Sales 26:25 Selling With Integrity and Patient Trust 33:29 Building Relationships With Patients 41:37 Starting a Solo Clinic 48:53 Marketing Beyond Social Media 52:09 Community Networking and Word of Mouth 61:45 Choosing Training and Mentors Wisely 68:49 Managing Risk as a Solo Provider 76:38 Opening a Practice With Limited Resources 80:09 Balancing Business and Personal Life 86:34 Avoiding Costly Business Mistakes 90:43 Future Plans and Growth Goals 95:25 Final Thoughts and Wrap UpALL IA LINKS & CONTACT INFORMATION

Episode 209 hosts Samantha Shepherd, a nurse practitioner from Atlanta, USA.

Samantha joins us in the 13th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.We thank Samantha again for voluntering very last minute and with no preparation to do this podcast with us! We discuss: - Samantha's background and training - Her previous career in medical device sales - and how this helped her feel comfortable talking about pricing- Treatment planning with patients and the concept of 'good, better and best' - The power of word of mouth referrals and getting to know your local community - How and why Samantha started her own clinic space - How to really stand out and create a bond with your patient - Why passion as an injector is the key to success 

We also ask every injector in these episodes: - What is your number one toxin and why? - What is your number one filler and why? - What is your go to cannula make/size and why? - Aspiration - yes or no? - What's been the best book, course or similar that has improved your practice the most 

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Samantha on Instagram

Episode 208 hosts Dr Pouria Moradi (Plastic Surgeon & Reconstructive Surgeon based in Sydney, Australia) & Sheri-lee Knoop (Registered Nurse & President of the Cosmetic Nurses Association based in Perth, Australia)

Pouria and Sheri-Lee joined us to share their thoughts and insights into the proposed new Australia cosmetic regulations that have been announced by AHPRA (the Australian health practitioner regulator). These new rules affect both surgeons and non-surgical practitioners and come into force on July 1st 2023.

For years there have been arguments between the various cosmetic stakeholders over which practitioners have the right to treat patients, who can and can't offer the various procedures and heated debates over the standards expected of cosmetic practioners. Last year's enquiry by AHPRA into cosmetic surgery led to a full scale review of all cosmetic procedures.

This has culminated in a set of sweeping new regulations - and some have voiced that it's a self-inflicted wound on an industry that couldn't govern itself. The new rules have left many in the industry confused and extremely unhappy about what is proposed, arguing that it neither improves patient safety whilst also significantly impacting on practitioners livelihoods.

00:00 Introduction 04:55 Meet the Guests: Dr Pouria Moradi & Sheri-lee Knoop 10:59 Why New Regulations Are Happening 18:27 Impact on Surgeons and Clinics 26:25 Referral Rules and Consultation Changes 33:29 Effects on Regional and Overseas Patients 41:37 New Requirements for Consent and Payments 48:53 Advertising and Social Media Restrictions 52:09 Scope of Practice Changes for Nurses 61:45 High Risk Treatment Areas Explained 68:49 Training and Supervision Requirements 76:38 Challenges With BDD Screening 80:09 Legal and Compliance Risks for Clinics 86:34 Concerns About Patient Access and Safety 90:43 Industry Collaboration and Next Steps 95:25 Final Thoughts and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 208 hosts Dr Pouria Moradi (Plastic Surgeon & Reconstructive Surgeon from Sydney, Australia) & Sheri-lee Knoop (Registered Nurse & President of the Cosmetic Nurses Association from Perth, Australia)

Pouria and Sheri-Lee joined us to share their thoughts and insights into the proposed new Australia cosmetic regulations that have been announced by AHPRA (the Australian health practitioner regulator). These new rules affect both surgeons and non-surgical practitioners and come into force on July 1st 2023. 

For years there have been arguments between the various cosmetic stakeholders over which practitioners have the right to treat patients, who can and can't offer the various procedures and heated debates over the standards expected of cosmetic practioners. Last year's enquiry by AHPRA into cosmetic surgery led to a full scale review of all cosmetic procedures.

This has culminated in a set of sweeping new regulations - and some have voiced that it's a self-inflicted wound on an industry that couldn't govern itself. The new rules have left many in the industry confused and extremely unhappy about what is proposed, arguing that it neither improves patient safety whilst also significantly impacting on practitioners livelihoods.

We explore:

• Our guests backgrounds
• Who AHPRA are
• The background to how and why these new guidelines have come about
• Why the proposals are such a major shakeup for the cosmetic industry

The new surgical requirements including:

• The need for GP referral to be seen by a plastic surgeon
• The need for two consultations prior to surgery
• The need for a cooling off period before surgery
• The need for the psychological assessment of patients
• Significant changes to how social media can be used by plastic surgeons

The new non-surgical requirements including:

• Changes to the consent process including explicit financial consent and supplying patients with a copy of the document
• The requirement for injectors to assess patients for body dysmorphic disorder
• The back and forth rulings and position statements regarding the role of different grades of nurses including enrolled nurses & nurse practitioners

In a first for Inside Aesthetics, we are calling on ALL stakeholders, practitioners, injectors, clinic owners, those who work in the industry and the public to give their opinion on what they think of the new proposed guidelines. Please head to:

www.insideaesthetics.com/ahpra and complete the form

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Pouria

Follow Sheri-lee

Episode 207 hosts Babak Moini (Founder of Laser Clinics Australia)

LCA started in 2008 and have become the world's largest aesthetic and skin chain of clinics with over 200 locations in Australia, Singapore, UK and Canada. Since then, numerous other competitor chain clinic brands have competed with each other for the same demographic of patients (including Silk Laser Clinics, Evolution Clinics, Australian Skin Clinics, Clear Complexion Clinics and several other brands) The universal feature of the chain clinics includes offering discounted and high volume treatments, often in high foot traffic locations and shopping malls.

Babak sold his final shares in LCA in 2017 and has observed from the sidelines how the aesthetic chain clinic model that he started has evolved.

00:00 Introduction 01:03 Meet Babak Moini 04:55 Founding Laser Clinics Australia 10:59 Growth of the Chain Clinic Model 18:27 Private Equity and Selling the Business 26:25 Challenges Facing Chain Clinics Today 33:29 Pricing Pressure and Unsustainable Discounts 41:37 Why Franchise Models Are Struggling 48:53 Retaining Nurses and Talent Shortages 52:09 Competition and Market Saturation 61:45 New Regulations and Compliance Costs 68:49 Impact on Large Clinic Networks 76:38 Advice for Franchise Owners 80:09 Opportunities for Independent Clinics 86:34 Future of Chain Clinics and Market Share 90:43 Industry Outlook and Final Thoughts 95:25 Wrap Up and Outro

ALL IA LINKS & CONTACT INFORMATION