Inside Aesthetics

Episode 217 hosts Deborah Farnworth-Ward, an entrepreneur from the Gold Coast, Australia. 

Deb is the founder of Australian Skin Clinics (ASC) franchise, growing from 1 to 60 locations in just five years. She is an MBA graduate, a Certified Franchise Executive and a serial entrepreneur.

She has an incredible vision and passion for the aesthetics industry where she has immersed herself for 15 years. We learn how her career prior to aesthetics helped her vision, managing large multi-disciplinary healthcare organizations including pharmacies, GP services, surgical facilities, dietetics and counseling services.

We discuss:

• Her early career in the UK where she discovered her gift of developing policies, processes & scaling ideas
• How a chance conversation with Sir Alan Sugar changed her life forever
• Her consulting experience in the UK health system & government, learning the art of problem solving & collaborating with different professionals
• How she aimed to retire in Australia - and how wrong she was!
• Why she bought Australian Skin Clinics in 2007
• How she aimed to differentiate ASC from other competitors
• Why she opened aesthetic and injectable clinics within shopping malls
• Her approach to working with franchisees
• Identifying and removing aesthetic services that are less profitable
• Her approach to hiring new injectors & how to pay them
• Why she exited the franchise and the mistake that she made
• Her insights and advice about staff
• A warning about staff who steal!

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country-specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Deb on LinkedIn

Episode 216 hosts Audrey Rose (Nurse practitioner based in Boston, USA)

Audrey joins us in the 14th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Introduction 01:03 Meet Audrey Rose 04:55 From ICU Nursing to Aesthetics 10:59 Early Training and Confidence 18:27 Investing in Education and Skills 26:25 Business and Marketing Lessons 33:29 Building and Retaining a Strong Team 41:37 Training Programs and Career Growth 48:53 Improving Training Standards 52:09 Treating Diverse Patient Populations 64:07 Working With Different Products and Brands 68:49 Trends Toward Natural Results 73:06 Rise of Weight Loss Treatments 80:09 Marketing Strategies That Work 90:37 Rapid Fire Questions 99:25 Final Thoughts and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 216 hosts Audrey Rose, a nurse practitioner from Boston, USA

Audrey joins us in the 14th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

We discuss:

• Audrey's background & motivations for getting into the industry

• Her initial training experiences & how this motivated her to create her own training school

• How patients tend to seek out injectors who look like themselves

• Some of the common aesthetic requests & concerns of Afro-American patients 

• The recent trend amongst skincare & pharma companies to celebrate and showcase diversity 

• How we could further improve the cultural & ethnic awareness of injectors

• Her role as a KOL's & consultant for Prollenium, Evolus and Merz - how to be an authentic trainer

• How she explains the portfolio of toxins to her patients and why she chooses one over the other 

• Offering weight loss treatments in addition to aesthetics

• The Audrey Rose Institute of Medical Aesthetics & how this differs from other training schools

• Her take on marketing and how to attract new patients - including the use of geofencing techniques

We also ask every injector in these episodes:

• What is your number one toxin and why? 

• What is your number one filler and why? 

• What is your go to cannula make, size and why? 

• Aspiration yes or no? 

• What's been the best book, course or other educational offering that has influenced your practice the most? 

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Audrey on Instagram

Episode 215 showcases our hosts Dr Jake Sloane & David Segal

David was recently invited to talk at the Merz Nurse Academy in Sydney. In this episode he and Dr Jake discuss an overview of his presentation, covering some of the key trends that he sees in the Australian industry.

00:00 Introduction 01:03 Business Talk 04:55 Why Business Skills Matter for Injectors 10:59 Trends in Filler and Toxin Demand 18:27 Focus on Safety and Compliance Changes 26:25 Opportunities in Body Treatments 33:29 Rising Competition and Market Changes 41:37 Impact of the Economy on Clinics 48:53 Understanding Your Business Numbers 52:09 Improving Patient Experience and Value 61:45 Defining Your Unique X Factor 68:49 Personal Development and Continuous Learning 76:38 Building Community and Support Networks 80:09 Managing Patient Expectations 86:34 Rebooking and Long Term Patient Planning 90:43 Key Business Tips for the Current Market 95:25 Wrap Up and Final Thoughts

ALL IA LINKS & CONTACT INFORMATION

Episode 215 showcases our hosts Dr Jake Sloane & David Segal

David was recently invited to talk at the Merz Nurse Academy in Sydney. In this episode he and Dr Jake discuss an overview of his presentation, covering some of the key trends that he sees in the Australian industry.  We discuss:

• How average filler volumes usage is down & the reasons why this might be
• The impending regulatory changes expected by AHPRA & how this might change the nurse/doctor scripting process
• Whether this is the start of even more regulatory changes in the future
• The growing trend for biostimulatory treatments on the body as well as the face
• A new liquid biostimulator product currently being trialled in Australia
• Competition between various clinic models including chains, boutique clinics & independent nurse injectors
• A possible scenario where nurses who recently set up independently decide with hindsight to re-collaborate with doctors & chains again
• Whether a 'We Work'-type shared space for injectors might be a future working model
• How the current economic pressures are impacting clinics & our patients spending habits - and why this makes it imperative to truly understand how your business is running
• Patient expectations and exceeding their expectations
• What your X-factor is & why personal branding is the key to getting the patients you gel with
• Understanding the patient journey
• Why building a strong 'team' around you is so vital

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Episode 214 hosts Kelly George (Registered Nurse based in Tamworth, Australia)

Kelly is based in regional New South Wales. Originally working in the marketing department for Allergan Aesthetics, Kelly became a nurse injector and has since become a respected speaker & business coach.

'The Business of Injecting' episodes host injectors to discuss all aspects of their business. We analyse their struggles and challenges, difficult decisions, friction points that aren't yet solved, financial concerns, staffing, hiring, firing and other relevant topics for aesthetic business owners.

00:00 Introduction 01:03 Meet Kelly George 04:55 From Pharma to Nursing 10:59 Starting a Clinic in a Regional Town 18:27 Building a Business From Scratch 26:25 Creating a Premium Patient Experience 33:29 Selling Without Selling 41:37 Hiring and Retaining the Right Team 48:53 Staff Culture and Leadership Style 52:09 Planning Growth and a Second Clinic 61:45 Challenges With Staff and Trust 68:49 Hiring Strategy and Team Fit 76:38 Pay Models and Staff Incentives 80:09 Compliance and Clinical Standards 86:34 Choosing Devices and Services 90:43 Expanding Into Body Treatments 95:25 Final Advice and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 214 hosts Kelly George, a Registered Nurse from Tamworth, Australia. 

Kelly is based in regional New South Wales. Originally working in the marketing department for Allergan Aesthetics, Kelly became a nurse injector and has since become a respected speaker & business coach.

'The Business of Injecting' episodes host injectors to discuss all aspects of their business. We analyse their struggles and challenges, difficult decisions, friction points that aren't yet solved, financial concerns, staffing, hiring, firing and other relevant topics for aesthetic business owners.

In Chapter 8, we explore:

• Kelly's career prior to becoming an injector
• The pros and cons of working in a regional city
• Her business plan when she started her clinic
• Her approach to team building for her staff
• How she incorporates body sculpting into her practice 
• Her role as a KOL and speaker
• Her podcast Skin & Sass - and the challenges of recording and running this
• Her plans to open a second location 

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Kelly on Instagram

Episode 213 showcases our hosts Dr Jake Sloane & David Segal.

Dr Jake catches up with David after another work trip abroad - this time to Japan.

We first get some insight into how David's business consultations work.

00:00 Introduction 01:03 Catch Up and Recent Travels 04:55 Growing Demand for Business Support 10:59 Improving Clinic Systems and Booking Processes 18:27 Building Community Through Education 26:25 Lessons From the Japan Conference 33:29 Technology and the Future of Beauty 41:37 AI, Avatars, and Virtual Business Tools 48:53 Risks and Limitations of AI Information 52:09 Automation and the Changing Workforce 61:45 Social Media, Filters, and Body Image 68:49 New Regulations and BDD Screening 76:38 Balancing Compliance With Patient Care 80:09 Beauty, Confidence, and Social Advantage 86:34 Future Trends in Technology and Aesthetics 90:43 Final Reflections and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 213 showcases our hosts Dr Jake Sloane & David Segal.

Dr Jake catches up with David after another work trip abroad - this time to Japan.

We first get some insight into how David's business consultations work. 

We then recap on how IA Patreon (our online subscription platform) works and how we can support injectors and aesthetic clinics globally.

We then get into the main topic of the podcast exploring why Dr Jake went to Japan and what he learnt. We discuss:

• What the REFINE meeting is all about (REgional Faculty INnovation Exchange by Allergan Aesthetics) 
• Apple's new device Vision Pro & how new tech might change how we interact with the world
• Vogue Singapore & how high end fashion influences beauty & aesthetic ideals
• How tech and beauty can work together - or potentially even be harmful
• Insights into how local culture and the economy can influence beauty standards
• The concept of 'beauty capital' - the correlation between beauty & success in life
• The spectrum of gender, gender dysphoria & identity
• AI technology for producing social media content 
• Chat Annie - ChatGTP's virtual assistant
• The metaverse & the concept of avatars (and virtual dating!)
• Artificial intelligence (AI) and how it's already changing how businesses work
• How AI can be trained to act as a virtual member of staff
• How future tech might even be able to sense the emotions of a patient

SUPPORT THE PODCAST:

- If you enjoy listening to IA every week and would like to help support the podcast, we have two simple donation options: I Love IA! & Buy us a coffee! 

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits (depending on your tier):

- Access to four IA Whatsapp groups (General, Injectables, Business & Regenerative Aesthetics) 

- Access to our IA Injectable Live sessions (Injectable Zoom sessions led by Dr Jake)

- Access to weekly IA Hints & Tips (Videos, insights & other injectable education)

- Access to our IA Business Hints & Tips (Videos of business hints and experiences)

- Access to IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- Access to our growing IA Library of clinical papers, books and resources

- Access to eight IA Webinars

- Business mentoring opportunities with David (30 minutes free for Platinum tier Patrons)

- Shadowing opportunities in clinic with Dr Jake (additional cost)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Episode 212 hosts Dr Nichola Conlon (Molecular Biologist based inNewcastle, UK)

Nichola is an academic scientist with a particular interest in how and why we age. She's the founder of Nuchido, a company who's mission is to help bring affordable anti-ageing strategies to the public domain.

When we started the IA podcast back in 2019, some of our older episodes covered wellness topics that looked at the relationship between looking good & feeling good. But we didn't address ageing itself or the evolving field of what many now refer to as 'regenerative medicine'.

Research being conducted here is becoming more and more profound - with some scientists now confident that aging can not only be slowed but even reversed. What will come of this new emerging field we don't know yet, but it's likely to be especially relevant for aesthetic clinics who until now have only had the tools to 'camouflage' the external signs of ageing.

00:00 Introduction 01:03 Meet Dr Nichola Conlon 04:55 What Anti-Ageing Science Really Means 10:59 From Drug Development to Supplements 18:27 Why Ageing Happens at the Cellular Level 26:25 The Role of NAD in Energy and Repair 33:29 IV NAD vs Oral Supplements Explained 41:37 Benefits People Notice From NAD Support 48:53 Chronic Inflammation and Aging 52:09 Biological Age Testing and Tracking Progress 61:45 Lifestyle Factors That Drive Aging 68:49 Diet, Fasting, and Cellular Repair 76:38 Biohacking Trends and Practical Strategies 80:09 Future Treatments for Aging and Longevity 86:34 What Clinics Can Offer Patients Today 90:43 Final Thoughts and Takeaways

ALL IA LINKS & CONTACT INFORMATION