Inside Aesthetics

Episode 207 hosts Babak Moini, the founder of Laser Clinics Australia (LCA).

LCA started in 2008 and have become the world's largest aesthetic and skin chain of clinics with over 200 locations in Australia, Singapore, UK and Canada. Since then, numerous other competitor chain clinic brands have competed with each other for the same demographic of patients (including Silk Laser Clinics, Evolution Clinics, Australian Skin Clinics, Clear Complexion Clinics and several other brands) The universal feature of the chain clinics includes offering discounted and high volume treatments, often in high foot traffic locations and shopping malls.

Babak sold his final shares in LCA in 2017 and has observed from the sidelines how the aesthetic chain clinic model that he started has evolved. We discuss:

• Babak's backstory and how LCA came to be
• His assessment of the current strategy of his previous company LCA
• His opinions on the franchisor vs franchisee relationship 
• His views on why adding additional services to an aesthetic clinic can be problematic
• How discounted prices have not kept up with inflation 
• Quantity vs quality - the potential issue with discounting aesthetic treatments
• His assessment of the proposed acquistion of Silk by Westfarmers' API 
• How the new proposed regulations by AHPRA may impact aesthetic clinics and injectors
• His top tips to make your clinic more agile in difficult economic times
• His predications about the Australian macro-economy for the near future

Join IA Patreon (our online subscription platform) & get access to the following education, support and community:

• Access to four IA Whatsapp groups (General, Injectables, Business & Regenerative Aesthetics) 
• Access to our IA Business Live sessions (Business Zoom sessions led by David)
• Access to our IA Injectable Live sessions (Injectable Zoom sessions led by Dr Jake)
• Access to weekly IA Hints & Tips (Videos, insights and injectable education)
• Access to our growing IA Library of clinical papers, books and resources
• Access to IA Business Insights - live Zoom recordings of David doing business coaching with individual IA Patrons
• Access to eight pre-recorded IA Webinars
• Access to IA Secret Sessions - exclusive recorded conversations
• Shadowing opportunities in clinic with Dr Jake (additional cost)
• Business mentoring opportunities with David (30 minutes intro session free for Platinum tier Patrons)

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Babak on Instagram

Episode 206 showcases our hosts Dr Jake Sloane & David Segal.

Dr Jake has been abroad numerous times in the past 8 weeks for various conferences and meetings. We recorded this episode whilst he was in Dubai (so apologies for his sides poorer sound quality) but we decided to explore what he was up to and what some of the key learnings from his trips were.

00:00 Introduction 01:03 Travel Updates and Conference Highlights 04:55 Visiting Clinics and Learning From Peers 10:59 First Impressions of AMWC 18:27 Planning Conferences and Avoiding Overwhelm 26:25 Networking and Building Community 33:29 Key Lessons From Live Demonstrations 41:37 Risks of Copying Techniques Too Quickly 48:53 Balancing Education With Patient Safety 52:09 Ethical Considerations in High Volume Treatments 61:45 Managing Patient Expectations After Conferences 68:49 Realistic Treatment Planning and Follow Up 76:38 New Ideas From Miami Conference 80:09 Changing Perspectives on Toxin Dosing 86:34 Applying Conference Lessons in Practice 90:43 Final Reflections and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 206 showcases our hosts Dr Jake Sloane & David Segal.

Dr Jake has been abroad numerous times in the past 8 weeks for various conferences and meetings. We recorded this episode whilst he was in Dubai (so apologies for his sides poorer sound quality) but we decided to explore what he was up to and what some of the key learnings from his trips were. We discuss:

• AMWC Monaco, one of the biggest global aesthetic meetings and what's on offer
• What the best live injection he saw was and why
• How to best plan for being at such a large conference 
• Our IA Patron group get together in Monaco and how our Patrons helped one another 
• AMWC Miami (a new leg of the AMWC  tour) & Dr Jake's three talks here
• What the best talk he saw was
• His visit to see Dr Felix Bertram at his clinic in Zurich 
• The dilemma of seeing overly augmented injectors and whether this is a problem or not 
• Recapping what IA Patreon is and what we offer in addition to our podcasts

We're going on an Easter break now and will be back with episode 207 on May 5th!

Dr Jake & David thank their amazing IA Patrons for helping support the podcast. Become an IA Patron too & get access to the following benefits (depending on your tier):

• Access to four IA Patron whatsapp groups (General, Injectables, Business & Regenerative Medicine) 
• Access to our IA Live sessions (Business & Injectable Zoom sessions) led by our hosts
• Access to eight pre-recorded IA Webinars
• Access to IA Hints & Tips videos and content every Monday
• Access to our growing IA Library of clinical papers, books and resources
• Access to IA Secret Sessions - exclusive recorded conversations only for IA Patrons
• Access to IA Business Insights - live Zoom recordings of David doing business coaching with individual IA Patrons
• Shadowing opportunities in clinic with Dr Jake
• Business mentoring opportunities with David

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Episode 205 hosts Dr Phillip Singh (Dermatologist based in Perth, Australia) & Helen Planting (Clinical Development Manager for Alocuro)

Alocuro are a privately-owned Australian company that supplies medical devices for use in platelet-rich plasma (PRP) procedures. We revisit the topic of PRP having first covered it way back in episodes 19 & 20.

00:00 Introduction 01:03 Meet our Guests: Dr Philip Singh & Helen Planting 04:55 What PRP Is and How It Works 10:59 How PRP Is Prepared and Delivered 18:27 Differences Between PRP Systems 26:25 Choosing the Right Patients for PRP 33:29 Setting Realistic Treatment Expectations 41:37 Common Reasons PRP Results Disappoint 48:53 Combining PRP With Other Treatments 52:09 PRP for Skin Rejuvenation 61:45 PRP for Hair Loss and Treatment Limits 68:49 Importance of Patient Health and Lifestyle 76:38 Role of Platelet Dose and Technique 80:09 Introducing Biofiller and How It Works 86:34 When to Use Biofiller vs Traditional Fillers 90:43 Future of PRP and Regenerative Treatments 95:25 Final Thoughts and Wrap Up

This episode was supported by Alocuro.

ALL IA LINKS & CONTACT INFORMATION

Episode 205 hosts Dr Phillip Singh, a dermatologist based in Perth, Australia & Helen Planting, Clinical Development Manager for Alocuro. Alocuro are a privately-owned Australian company that supplies medical devices for use in platelet-rich plasma (PRP) procedures. 

We revisit the topic of PRP having first covered it way back in episodes 19 & 20. We explore:

• Phillip and Helen's backgrounds
• What PRP is exactly
• Why platelet concentration is so important
• How PRP is harvested
• How the Alocuro system differs to previous generations of PRP devices
• What the proposed mechanism of action of PRP is
• How your health and nutrition can impact the quality of PRP 
• Why injectors might have previously been underwhelmed by PRP
• PRP for hair loss
• What 'biofiller' is

This episode was supported by Alocuro.

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Alocuro on Instagram

Episode 204 hosts Melissa Isaia (Co-founder of Juvae and the CNA - Cosmetic Nurses Association) & Nicole Schmid (Registered Nurse, Co-founder of Juvae & the CNA)

Melissa & Nicole created 'Juvae' back in 2008, an all in one solution for the training, business support and connecting of nurse injectors to clinics. At that time, the Australian injectable market was very immature. The chain clinics hadn't yet formed, social media was in it's infancy, hyalase wasn't a thing and in many ways, the aesthetic world was far simpler.

In Chapter 7 of 'The Business of Injecting' episodes, we explore:

• Melissa and Nicole's backgrounds
• How and why they created Juvae
• Get insight into how Juvae assesses 'competency' amongst their injectors
• The dilemma with new student nurses specifically training to become injectors
• What the CNA is and why Melissa and Nicole helped found it
• What happens behind closed doors when bodies like the CNA meet with with the regulators, AHPRA
• The future of injecting and the how the market might evolve over the next few year in Australia

00:00 Introduction 01:03 Meet our Guests: Melissa Isaia & Nicole Schmid-Sanele 04:55 Starting a Business in Early Aesthetics 10:59 How the Industry Has Changed Since 2009 18:27 From Employees to Nurse Entrepreneurs 26:25 Challenges With Clinic Partnerships 33:29 Building a Support and Training Network 41:37 Education Standards and Competency Gaps 48:53 Role of the Cosmetic Nurses Association 52:09 Protecting Nurses and Patient Safety 61:45 Training Requirements for New Injectors 68:49 Ongoing Skills and Competency Development 76:38 Working With Regulators and Policy Changes 80:09 Growth of the Cosmetic Nursing Workforce 86:34 Oversupply Risks and Market Sustainability 90:43 Future of the Aesthetics Industry 95:25 Final Thoughts and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 204 hosts Melissa Isaia, co-founder of Juvae and the CNA (Cosmetic Nurses Association) & Nicole Schmid, Registered Nurse, co-founder of Juvae & the CNA.

Melissa & Nicole created 'Juvae' back in 2008, an all in one solution for the training, business support and connecting of nurse injectors to clinics. At that time, the Australian injectable market was very immature. The chain clinics hadn't yet formed, social media was in it's infancy, hyalase wasn't a thing and in many ways, the aesthetic world was far simpler.

In Chapter 7 of 'The Business of Injecting' episodes, we explore:

• Melissa and Nicole's backgrounds
• How and why they created Juvae
• Get insight into how Juvae assesses 'competency' amongst their injectors
• The dilemma with new student nurses specifically training to become injectors  
• What the CNA is and why Melissa and Nicole helped found it
• What happens behind closed doors when bodies like the CNA meet with with the regulators, AHPRA
• The future of injecting and the how the market might evolve over the next few year in Australia

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guests:

Follow Melissa on Instagram

Follow Nicole on Instagram

Episode 203 hosts Dr Steven Land (Cosmetic Physician based in Newcastle, UK), Tanya Khan (Nurse Prescriber based in Belfast Northern Ireland), Dr Bonnie Hawthorne (GP & a Cometic Physician based in Newcastle, Australia) & Dan Julien (Nurse Practitioner based in Ottowa, Canada)

We explore:

• What is IMCAS?
• Our guests personal motivations for attending one of the world's largest aesthetic conferences
• Their journeys to Paris and insights into just how tricky international travel has become post-COVID
• How to best prepare for a meeting like IMCAS
• The logistics of very large conferences and how to navigate them
• The pros and cons of the exhibition hall
• What lectures our guests enjoyed
• Networking at events - how to approach speaking to KOL's and speakers
• The Gala event
• The social side of conferences
• How often these types of events should be attended

00:00 Introduction 01:03 Introducing the IMCAS Panel Guests 04:55 Why Attend International Conferences 10:59 Travel Challenges and Planning Tips 18:27 Costs and Accommodation Considerations 26:25 Getting the Most From Conference Sessions 33:29 Navigating Large Events and Avoiding Overwhelm 41:37 Networking and Building Industry Connections 48:53 Social Events and Industry Relationships 52:09 Learning Opportunities and Key Takeaways 61:45 Managing Conference Fatigue and Expectations 68:49 Choosing Which Conferences to Attend 76:38 Comparing Local vs International Events 80:09 Business Value of Attending Conferences 86:34 Long Term Benefits of Networking 90:43 Final Reflections and Part Two Preview

ALL IA LINKS & CONTACT INFORMATION

Episode 203 hosts four of our listeners and IA Patrons, Dr Steven Land, Tanya Khan, Dr Bonnie Hawthorne & Dan Julien.

Steven is an experienced cosmetic physician from Newcastle, UK. He previously worked in Emergency Medicine and is KOL for Evolus and Neauvia. 

Tanya is a Nurse Prescriber from Belfast, Northern Ireland and has been an injector for 5 years.

Bonnie is a GP and a Cosmetic Physician with 8 years experience from Newcastle, Australia.

Dan (previously on episode 169) is Nurse Practitioner wirth 5 years experience from Ottowa, Canada. He has his own successful YouTube channel under his business name 'Danesthetics'. Our section with Dan was recorded separately because of his time zone and is included from 1 hour 05 mins.

We explore:

• What is IMCAS?
• Our guests personal motivations for attending one of the world's largest aesthetic conferences
• Their journeys to Paris and insights into just how tricky international travel has become post-COVID
• How to best prepare for a meeting like IMCAS
• The logistics of very large conferences and how to navigate them
• The pros and cons of the exhibition hall
• What lectures our guests enjoyed
• Networking at events - how to approach speaking to KOL's and speakers
• The Gala event
• The social side of conferences
• How often these types of events should be attended

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guests:

Follow Steven on Instagram

Follow Tanya on Instagram

Follow Bonnie on Instagram

Follow Dan on Instagram

Episode 202 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK)

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

This is the third chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. In Chapter 3 focusses on websites and website design.

00:00 Introduction 01:03 Why Social Media Alone Is Not Enough 04:55 The Role of a Website in Patient Conversion 10:59 Planning Your Brand and Positioning 18:27 Choosing the Right Website Platform 26:25 Design Mistakes and First Impressions 33:29 Using Real Images Instead of Stock Photos 41:37 Website Structure and Patient Journey 48:53 Removing Friction From Booking Systems 52:09 Improving Conversion With Simple Tools 61:45 SEO Basics and Getting Found on Google 68:49 Why Content and Blogs Still Matter 76:38 Website Security and Data Protection 80:09 Cost of Building a Professional Website 86:34 Future Trends With AI and Chatbots 90:43 Final Advice for Clinic Owners

ALL IA LINKS & CONTACT INFORMATION