Inside Aesthetics

Episode 202 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Previously joining us in episodes 134, 193 and 197) 

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

This is the third chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

Chpater 3 focusses on websites and website design. We explore:

• Why clinics and injectors need a website
• 'DIY' template-style websites vs professional custom built websites
• Why you need to have a branding strategy prior to creating your website
• What content needs to be on a website and how to tailor it for people searching on Google
• How websites are typically structured and how to best guide prospective patients
• How to keep your content relevant for how patients think
• Stock imagery vs doing your own bespoke photoshoot 
• Making sure that the booking process is simple and seamless
• Why you might want to consider using a chatbot on your website
• Why blogs are so important - but also need to be done in the right way
• What the 'Google Helpful Content Update' is and why websites need to be designed to cater to it
• Search Engine Optimisation and how to tweak it
• Metadata and why updating it is so important
• Using ChatGPT for creating content 

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

FoFollow Rick on Instagram

Follow Rick's company Look Touch Feel

Episode 201 hosts Dr Patricia Barerra (Cosmetic physican based in the city of Paraná, Argentina)

Patricia joins us in the 12th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

Patricia went to medical school in the USA before moving back to Argentina to work as a junior doctor in hospital. After one year of surgical training, Patricia discovered her passion for aesthetic medicine and has worked as a cosmetic physician ever since.

00:00 Introduction 01:03 Meet Dr Patricia Barrera 04:55 Patricia's Medical Background and Career Path 10:59 Choosing Aesthetic Medicine Over Surgery 18:27 Lack of Regulation and Industry Challenges 26:25 Building an Aesthetic Medicine Association 33:29 Training Standards and Patient Safety 41:37 Why Complication Management Matters 48:53 Learning From CMAC and Ongoing Education 52:09 Role of Ultrasound in Modern Injecting 61:45 Resistance to New Technology and Change 68:49 Cultural Trends in Aesthetic Treatments 76:38 Managing Patient Expectations and Saying No 80:09 Planning a Multidisciplinary Clinic Model 86:34 Business Challenges in Growing a Practice 90:43 Final Reflections and Advice for Injectors

ALL IA LINKS & CONTACT INFORMATION

Episode 201 hosts Dr Patricia Barerra, a cosmetic physican based in the city of Paraná, Argentina. 

Patricia joins us in the 12th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

Patricia went to medical school in the USA before moving back to Argentina to work as a junior doctor in hospital. After one year of surgical training, Patricia discovered her passion for aesthetic medicine and has worked as a cosmetic physician ever since.

This episode was completely unscripted and we thank Patricia again for her time and insights. Due to a planned guest being ill, Patricia very kindly stepped in at the very last minute and shared an amazing view into her country and an aesthetic market that we haven't covered yet on IA. 

We explore:

• Her background into aesthetics
• The region where she lives in Argentina, the people who live there
•  How the lack of ethnic diversity in Argentina has become a national debate
• Who can inject in Argentina
• Whether being a doctor or a dentist is enough skill to begin injecting
• Whether aesthetics is regulated better in Argentina than other countries
• What products are available
• How she upskilled and became more confident in managing complications
• Her experience of attending the CMAC conference in the UK
• Her views on using ultrasound in aesthetics 
• How to justify and say no to a patient
• Her business plans for opening a new clinic

We also ask every injector in these episodes: 

• What is your number one toxin and why? 
• What is your number one filler and why? 
• What is your go to cannula make/size and why?
• Aspiration - yes or no?
• What's been the best book or course that has improved your practice the most? 

Dr Jake & David thank their amazing IA Patrons for helping support the podcast. Become an IA Patron too & get the following benefits:

• Access to up to four IA Patron whatsapp groups (General, Injectables, Business & Regenerative Medicine) 
• Access to our IA Live sessions (Business & Injectable Zoom sessions) led by our hosts
• Access to eight pre-recorded IA Webinars
• Access to weekly hints, tips and injectable videos
• Access to our growing IA Library of clinical papers, books and resources
• Access to IA Secret Sessions - exclsuive content only for IA Patrons
• Access to IA Business Insights - live zoom recordings of David doing business coaching with our IA Patrons
• Shadowing opportunities in clinic with Dr Jake
• Business mentoring opportunities with David

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our podcast guest:

Follow Patricia on Instagram

To celebrate our very special 200th episode, we were honoured to host Dr Arthur Swift (Plastic Surgeon based in Vancouver, Canada)

Arthur has been at the forefront of injectables from the very beginning, starting in the early 1990's when there were no mentors or guidelines. Originally trained as a plastic surgeon, Arthur very quickly identified how transformative non-surgical treatments would be and self-trained himself.

Over the past 30 years, Arthur has established himself as one of the most revered thought leaders in the injectable world. He has lectured in every continent, is a speaker for every injectable brand and has trained tens of thousands of injectors.

00:00 Introduction 01:00 Episode 200 Celebration 01:20 Special Guest: Dr Arthur Swift 01:50 Symposium Travels Update 03:30 Prize Details LA Masterclass 04:50 From Music to Medicine 05:30 Discovering Plastic Surgery 07:30 Rocker Days and Tastes 11:30 Early Injecting Pioneer Era 13:45 Struggles and Consistency 16:50 Da Vinci and Golden Ratio 20:55 Measuring Beauty Research 22:25 Inventing the Calipers 25:25 Proportion Over Overfilling 28:20 Calipers as Confidence Tool 31:25 Handling Patient Requests 33:10 Educating Patients in 3D 35:05 Systematic Face Assessment 36:45 Educate Patients to Ask 38:15 Balance and Facial Attention 39:35 Early Botox and Fillers 43:15 Practice Shift to Injectables 46:10 Corporatization and Passion 51:35 Avoiding Price Wars 58:40 Learning Beyond Pharma Training 01:00:45 Building Swift Beauty Education 01:06:40 Collagen Stimulators Return 01:12:25 Future Tech and Predictions 01:15:35 Microneedle HA Patches 01:16:10 Robotics and Gene Editing 01:19:05 Tear Trough Risks 01:22:25 Safer Injection Tips 01:26:25 Blending Fillers Explained 01:29:20 Best Tear Trough Products 01:30:55 One Up One Over Temples 01:37:05 Toxin Longevity Tradeoffs 01:39:50 Ultrasound in Practice 01:44:25 Cannulas Cheeks and VO 01:48:10 Winner and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

To celebrate our very special 200th episode, we were honoured to host Dr Arthur Swift (Plastic Surgeon) from Vancouver, Canada. 

Arthur has been at the forefront of injectables from the very beginning, starting in the early 1990's when there were no mentors or guidelines. Originally trained as a plastic surgeon, Arthur very quickly identified how transformative non-surgical treatments would be and self-trained himself. 

Over the past 30 years, Arthur has established himself as one of the most revered thought leaders in the injectable world. He has lectured in every continent, is a speaker for every injectable brand and has trained tens of thousands of injectors.

We discuss:

- Our joint IA X Swift Beauty competition (and announce the winner at the end of the podcast!)

- Arthur's early years and the career crossroads he had to choose between

- Arthur's first experence with Botox and the struggles he initially had

- The influence that Leonardo Da Vinci had on his method of assessing and treating a face

- How and why he uses callipers when examining patients 

- Balancing on label vs off label teaching and why we need both

- Exploring his 'one up, one over' (gunshot) technique for treating the temple fossa - whjere it came from, why he chose it and how he's adapted it over time

- 'Blending' fillers with saline or local anaesthetic – when and why he started doing this?  

- Hyaluronic acid vs biostimulant fillers and where these fit in his tool box

- His view on the new toxins that are launching and how this may change how we practice including long-acting and short-acting brands

- Whether Arthur uses ultrasound or not

- How he approaches managing a vascualr occlusion

- His views on the future of aesthetics

PATREON:

Join our Patreon for on demand injectable and business education in addition to global networking opportunities with other injectors

SUPPORT THE PODCAST:

Click here if you enjoy listening to IA every week and would like to contribute to supporting the podcast

CHECK OUT OUR SPECIAL OFFERS:

Click here to browse our latest partner offers!

CONTACT INFORMATION:

Contact IA and other important links

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Follow Dr Jake on Instagram 

Follow David on Instagram

Our guest:

Follow Swift Beauty on Instagram

Episode 199 hosts Sarah Graham (Registered Nurse based in Kaiapoi, New Zealand) & Mischell Christmas (Registered Nurse based in Charlotte, USA)

In this episode we do something a bit different by inviting on two of our long-term listeners. We explore where they are into their injecting careers, why they joined our 'IA Patreon' and how they have benefited from it.

If you've never heard of Patreon, it's an online service that allows creators like us to connect with their listeners and provide bonus content. This is done via a tiered subscription model, with each tier accessing more benefits.

We started IA Patreon around 6 months ago and at the time of writing we now have 132 injectors subscribing from all corners of the globe (a subscriber to Patreon is called a Patron).

The purpose of our IA Patreon is very simple - it provides support, education and a community for injectors anywhere. We explore:

• Who our guests are
• How and why they listen to IA
• What Patreon is and why we started IA Patreon
• The benefits that IA Patreon offers injectors
• What it costs to join IA Patreon
• What content IA Patreon offers:

Three Whatsapp chat groups: For general, injectable & business discussions

IA Lives: periodic live and interactive Zoom sessions for our IA Patrons (David leads the IA Business Lives & Dr Jake will launch the IA Lives in May 2023)

IA Webinars: re-watch eight webinars with global experts (recorded in the lockdown of 2020 Hints, tips & clinical case videos: Here Dr Jake showcases insights into patient assessment, anatomy, injecting techniques, product choice and more

Hints, tips & clinical case videos: Here Dr Jake showcases insights into patient assessment, anatomy, injecting techniques, product choice and more

IA Library: Our growing clinical paper bank and other injectable resources

00:00 Intrdocution 04:55 Moving From Chain Clinic to Solo Practice 10:59 Feeling Isolated as an Injector 18:27 Why Community and Peer Support Matter 26:25 What Makes the Patreon Group Different 33:29 Real Time Advice and Clinical Discussions 41:37 Learning From Other Injectors Worldwide 48:53 Business Mentoring and Practical Education 52:09 Understanding Profit and Loss Basics 61:45 Live Training Sessions and Case Discussions 68:49 Using Feedback to Improve Clinical Decisions 76:38 Pricing Models and Treatment Planning 80:09 Building Confidence as a Solo Injector 86:34 Future Plans for Education and Community 90:43 Final Thoughts

ALL IA LINKS & CONTACT INFORMATION

Episode 199 hosts Sarah Graham (Registered Nurse based in Kaiapoi, New Zealand) & Mischell Christmas (Registered Nurse based in Charlotte, USA).

In this episode we do something a bit different by inviting on two of our long-term listeners. We explore where they are into their injecting careers, why they joined our 'IA Patreon' and how they have benefited from it.

If you've never heard of Patreon, it's an online service that allows creators like us to connect with their listeners and provide bonus content. This is done via a tiered subscription model, with each tier accessing more benefits.  

We started IA Patreon around 6 months ago and at the time of writing we now have 132 injectors subscribing from all corners of the globe (a subscriber to Patreon is called a Patron).

The purpose of our IA Patreon is very simple - it provides support, education and a community for injectors anywhere. We explore:

• Who our guests are
• How and why they listen to IA 
• What Patreon is and why we started IA Patreon
• The benefits that IA Patreon offers injectors
• What it costs to join IA Patreon
• What content IA Patreon offers:

Three Whatsapp chat groups: For general, injectable & business discussions

IA Lives: periodic live and interactive Zoom sessions for our IA Patrons (David leads the IA Business Lives & Dr Jake will launch the IA Lives in May 2023)

IA Webinars: re-watch eight webinars with global experts (recorded in the lockdown of 2020 Hints, tips & clinical case videos: Here Dr Jake showcases insights into patient assessment, anatomy, injecting techniques, product choice and more

Hints, tips & clinical case videos: Here Dr Jake showcases insights into patient assessment, anatomy, injecting techniques, product choice and more

IA Library: Our growing clinical paper bank and other injectable resources

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guests:

Follow Sarah on Instagram

Follow Mischell on Instagram

Episode 198 hosts Dr Felix Bertram (Dermatologist based in Zurich, Switzerland)

Whilst Felix is still a practising dermatologist, he is best known as a globally-renowned entrepreneur in the aesthetics space. He's the mastermind behind Skinmed clinic, a high end aesthetic destination with 12 plastic surgery theatres, resident dermatologists and a pathology lab, cosmetic injectables and beauty services all under one roof.

In addition to this, various side businesses compliment the clinic including:

- the Swiss Aesthetic Institute training centre (co-founded with Julie Horne)

- Skinmed Doctors skincare range

- Skins restaurant (that has already won two Michelin stars since opening in October 2022)

In Chapter 6 of 'The Business of Injecting' episodes, we explore:

• Felix's background and early career in dermatology
• Balancing life between being a Doctor and an Entrepeneur
• His business enterprises
  • @skinmed_switzerland
  • @swiss_aesthetic_institute
  • @skinmed_doctors
  • @skins_the_restaurant
• His definition of an entrepeneur and what it takes to become one
• The lessons he has learnt during his career
• The 'Inner Circle' conference
• The qualities, skills and mindsets that other medical professionals need to be better at business
• How and why he built a Michelin star quality restaurant attached to SkinMed
• His process for creating a new business
• How he sees the healthcare industry evolving
• How technology and innovation may impact the healthcare industry in the future
• His thoughts and observations on how aesthetics is taught and practiced around the world
• How he came to be the father of 13 dogs!

00:00 Introduction 04:55 Meet Dr Felix Bertram 10:59 From Solo Practice to Large Clinic 18:27 Finding Purpose in Business 26:25 Why Clinics Need a Clear Vision 33:29 Building and Scaling a Premium Brand 41:37 Hiring the Right Team and Culture 48:53 When and How to Grow a Clinic 52:09 Creating Teams Instead of Solo Providers 61:45 Choosing Devices Carefully and Avoiding Costly Mistakes 68:49 Training, Education, and Industry Leadership 76:38 Branding, Design, and Patient Experience 80:09 Retention, Referrals, and Long Term Success 86:34 Future Trends in Technology and AI 90:43 Final Business Advice and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 198 hosts Dr Felix Bertram, a dermatologist based in Zurich, Switzerland. 

Whilst Felix is still a practising dermatologist, he is best known as a globally-renowned entrepreneur in the aesthetics space. He's the mastermind behind Skinmed clinic, a high end aesthetic destination with 12 plastic surgery theatres, resident dermatologists and a pathology lab, cosmetic injectables and beauty services all under one roof. 

In addition to this, various side businesses compliment the clinic including:

- the Swiss Aesthetic Institute training centre (co-founded with Julie Horne)

- Skinmed Doctors skincare range

- Skins restaurant (that has already won two Michelin stars since opening in October 2022)

In Chapter 6 of 'The Business of Injecting' episodes, we explore:

• Felix's background and early career in dermatology
• Balancing life between being a Doctor and an Entrepeneur 
• His business enterprises
  • @skinmed_switzerland
  • @swiss_aesthetic_institute
  • @skinmed_doctors
  • @skins_the_restaurant
• His definition of an entrepeneur and what it takes to become one
• The lessons he has learnt during his career
• The 'Inner Circle' conference
• The qualities, skills and mindsets that other medical professionals need to be better at business
• How and why he built a Michelin star quality restaurant attached to SkinMed
• His process for creating a new business
• How he sees the healthcare industry evolving
• How technology and innovation may impact the healthcare industry in the future
• His thoughts and observations on how aesthetics is taught and practiced around the world
• How he came to be the father of 13 dogs! 

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Felix on Instagram

Episode 197 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK)

Rick previously joined us on Webinar 5 and in episodes 134 & 193.

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

This is chapter 2 of a mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

00:00 Introduction 01:03 Digital Marketing Deep Dive Continues 04:55 What Google Local Optimization Means 10:59 Why Local Search Matters for Clinics 18:27 How Patients Search for Nearby Providers 26:25 Setting Up and Claiming Your Business Profile 33:29 Filling Out Your Profile Correctly 41:37 Importance of Reviews and How to Get Them 48:53 Responding to Negative Reviews Professionally 52:09 Posting Regular Updates and Content 61:45 Using FAQs and Website Content to Rank Higher 68:49 Mobile Optimization and Patient Experience 76:38 Tracking Rankings and Measuring Results 80:09 Common Mistakes Clinics Make With SEO 86:34 Simple Actions to Improve Visibility Quickly 90:43 Final Tips and Key Takeaways

This episode was sponsored by LTF, specialists in the digital marketing needs of the aesthetic and pharma world.

CLICK HERE TO DO A FREE ONLINE DIGITAL MARKETING AUDIT OF YOUR OWN BUSINESS

ALL IA LINKS & CONTACT INFORMATION