Inside Aesthetics

Episode 192 hosts Dr Steven Liew (Plastic Surgeon, Sydney Australia), Dr Sam Patel (Business Entrepreneur, Chicago, USA) & Gareth Pepper (National Sales Director of BTL Aesthetics, Australia). We also welcome back Professor Sebastian Cotofana for a cameo appearance!

In this episode we discuss a completely new device category in facial aesthetics called EMFACE by BTL Aesthetics.

EMFACE opens a new chapter in how facial rejuvenation can be achieved. It combines High-Intensity Facial Electrical Stimulation (HIFES) energy and Radiofrequency (RF) technologies together. This unique combined technique (delivered simulataneously via three facial applicators) strengthens and tones specific muscles of the face whilst also improving the quality of the skin.

We explore:

- What EMFACE is & how it works

- Why the technologies of HIFES & RF are combined 

- Who makes a good candidate for an EMFACE treatment 

- What the SMAS is, how it ages and why HIFES + RF are combined

- Understanding frontalis aging: how stimulating the forehead area with EMFACE actually reduces wrinkles  

- Professor Sebastian Cotofana's views on EMFACE, the anatomy of the SMAS, it's relationship to facial ageing and how EMFACE fits into this equation

- The intriguing possibility of using EMFACE for off-label treatments in patients with facial palsies or significant facial asymmetry 

- Whether EMFACE replaces the need for injectable treatments

- How clinic and injectors can easily incorporate a device like EMFACE into their clinic

- The beauty of an 'operator-independent' type treatment and creating the best patient experience 

This podcast was supported by BTL Aesthetics, a global innovator in aesthetic solutions. The views expressed are independent of the health care providers and do not represent the views of BTL. BTL does not recommend the use of EMFACE in any other manner than as described in the user manual.

Click here for more information about EMFACE and we will put you in touch with your global BTL team

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guests:

Follow BTL Aesthetics on Instagram

Follow BTL Australia on Instagram

Follow Dr Steven Liew on Instagram

Follow Dr Sam Patel on Instagram

Follow Professor Sebastian Cotofana

Episode 191 hosts Cassandra Smith (Aesthetic business entrepreneur) & David Segal (Our co-host of IA & Aesthetic business mentor)

Cassandra is a returning guest (episodes 5, 24, 29 and 60) and has been David's business partner for over a decade. She originally trained as a Beautician before qualifiying as Dermal Clinician. She then became the co-owner of three laser, skin and injectable clinics with David for over a decade. They sold these clinics in June 2022.

In this episode we do a deep dive into the leadership qualities and team building skills needed to run a sucessful aesthetic business. We analyse Cassandra and David's incredibly successful business partnership to get insights into how they tackled some issues that seem to occur in aesthetic clinics all over the world.

00:00 Introduction 01:03 Meet our Guest Cassandra Smith 04:55 Starting in Aesthetics and Early Career Lessons 10:59 Fixing a Struggling Clinic 18:27 Importance of Leadership and Daily Oversight 26:25 Building Systems and Clinic Structure 33:29 Creating a Strong Team Culture 41:37 Hiring the Right People From the Start 48:53 Managing Staff Motivation and Performance 52:09 Identifying Strengths and Complementary Skills 61:45 Common Team Mistakes and Culture Breakdown 68:49 Becoming Too Dependent on One Injector 76:38 Managing Difficult Staff and Tough Decisions 80:09 Communication and Daily Team Huddles 86:34 Defining Success and Long Term Career Goals 90:43 Final Leadership Lessons and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 191 hosts Cassandra Smith (Aesthetic business entrepreneur) & David Segal (Our co-host of IA & Aesthetic business mentor)

Cassandra is a returning guest (episodes 5, 24, 29 and 60) and has been David's business partner for over a decade. She originally trained as a Beautician before qualifiying as Dermal Clinician. She then became the co-owner of three laser, skin and injectable clinics with David for over a decade. They sold these clinics in June 2022.

In this episode we do a deep dive into the leadership qualities and team building skills needed to run a sucessful aesthetic business. We analyse Cassandra and David's incredibly successful business partnership to get insights into how they tackled some issues that seem to occur in aesthetic clinics all over the world.

We explore:

- Cassandra's transition from therapist to manager to multi-clinic owner

- How David & Cassandra first met & what their first impressions were of each other

- The role of a manager & the need for daily oversight in clinics

- The importance of identifying your staffs strengths & weaknesses

- Understanding what motivates staff & injectors

- Understanding different personality types to optimise your communication with colleagues

- The purpose of a daily team meeting

- Team 'culture'

- How to manage toxic staff members

- How to interview new staff members & how to find the best fit for your team

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Episode 190 hosts Dr Michael Kane (Facial Plastic Surgeon, New York, USA)

Michael's clinical experience with botulinum toxin is unparalleled. Having completed well over 100,000 treatments since 1991, he single-handedly developed many of the toxin protocols and facial muscle treatments; in an era when almost no-one was even using toxins. Michael's experience is so well respected that he has consulted in the trials and launches of every single brand of botulinum toxin.

In this mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins.

In chapter 5 we explore Michael's life time journey with the products and his experience as the world's undisputed 'King Of Tox'.

00:00 Introduction 01:03 Meet Dr Michael Kane 04:55 How Botulinum Toxin Changed Aesthetic Medicine 10:59 Why Toxin Is Often Undervalued by Injectors 18:27 Moving Beyond Formulaic Injection Techniques 26:25 Importance of Consultation and Facial Assessment 33:29 Treating Shape Versus Treating Lines 41:37 Individualizing Dose and Treatment Planning 48:53 Learning From Complications and Poor Outcomes 52:09 Why Follow Up Appointments Matter 61:45 Combining Toxin, Filler and Skin Treatments 68:49 Avoiding Over Treatment and Unnatural Results 76:38 Differentiating Your Practice Through Quality 80:09 Commoditization and Market Pressures in Aesthetics 86:34 Charging for Expertise Rather Than Units 90:43 Final Advice for Becoming a Better Injector

ALL IA LINKS & CONTACT INFORMATION

Episode 190 hosts Dr Michael Kane (Facial Plastic Surgeon, New York, USA)

Michael's clinical experience with botulinum toxin is unparalleled. Having completed well over 100,000 treatments since 1991, he single-handedly developed many of the toxin protocols and facial muscle treatments; in an era when almost no-one was even using toxins. Michael's experience is so well respected that he has consulted in the trials and launches of every single brand of botulinum toxin.

In this mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins.

In chapter 5 we explore Michael's life time journey with the products and his experience as the world's undisputed 'King Of Tox'. 

We explore:

- Michael's story of how and why he first started using Botox as a plastic surgery fellow

- The story of botulinum toxin going back to it's very first use in humans & the grandfather of toxins, Dr Allan Scott

- How Michael & the Carruthers team both independantly studied Botox for cosmetic purposes in the early 1990's

- The effect of toxins on the skin and how this is perceived differently in the West vs in Asia

- The issue with clinical trials and how these limit the training of injectors to use toxins

- How this has created a mindset problem for injectors & has limited the treatment possibilities for our patients

- How Michael approaches his toxin consultations

- Charging per area vs per unit

- How to differentiate yourself as a toxin injector

- What toxins Michael has in his clinic

- The question of whether injectors should swap patients to different or new brands of toxin

- Why the market needs more toxins

- Michael's take on toxin resistance and how to limit it

PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

Our Patreon subscribers can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Episode 189 hosts Dr Jake Sloane & David Segal

In this episode Dr Jake & David introduce their newest project, 'IA: Business of Injecting Live'. These sessions will be in addition to our regular Friday podcasts and take the form of periodic live Zoom discussions. Hosted by David, we invite our listeners to join us for regular business zoom discussions where topics related to owning, managing and running aesthetic clinics will be discussed. Each session will be different - some exploring individual case studies from our injectors whereas others will showcase expert guests and more specific topics.

00:00 Introduction 01:03 Introducing Business of Injecting Live Sessions 04:55 Why Business Education Is Missing in Aesthetics 10:59 Industry Growth and the False Economy 18:27 Economic Pressures and Tougher Times Ahead 26:25 Why Planning Matters Before Starting a Clinic 33:29 Common Mistakes New Business Owners Make 41:37 Understanding Costs, Cash Flow and Risk 48:53 Learning From Failure and Business Setbacks 52:09 Finding Mentors and Surrounding Yourself With Experts 61:45 Importance of Having a Long Term Exit Strategy 68:49 Branding, Marketing and Attracting Patients 76:38 Hiring Staff and Retaining Talent 80:09 Contracts, Restraints and Legal Considerations 86:34 Topics Covered in Future Business Sessions 90:43 Final Thoughts

ALL IA LINKS & CONTACT INFORMATION

Episode 189 hosts Dr Jake Sloane & David Segal, your hosts of Inside Aesthetics.

In this episode Dr Jake & David introduce their newest project, 'IA: Business of Injecting Live'. These sessions will be in addition to our regular Friday podcasts and take the form of periodic live Zoom discussions. Hosted by David, we invite our listeners to join us for regular business zoom discussions where topics related to owning, managing and running aesthetic clinics will be discussed. Each session will be different - some exploring individual case studies from our injectors whereas others will showcase expert guests and more specific topics.

In this episode we discuss:

- Why we're introducing more business support for injectors

- Recapping the economic forecast for the next two years

- What high interest rates & high inflation rates mean for injectors

- The motivations for medical professionals to become injectors in the first place

- Why injectors should ask themselves, 'What sort of injector do I want to be?' 

- Self-proclaimed titles that injectors use like the 'Lip Queen' or 'Black Diamond tier injector' 

- Why injectors decide to set up a clinic on their own

- How clinic owners can hold onto skilled injectors & incentivise them not to leave

- Why clinic owners & injectors ethics need to align

- New staff interviews and the importance of references on someone's CV

Our first IA: Business of Injecting Live Zoom session is free and will be held on: November 21st 8pm AEST/9am GMT

To join us live (or get emailed a link to watch a replay), click here and sign up

Future IA: Business of Injecting Live sessions will be exclusively for our IA Patrons (Silver and Gold tiers). If you enjoy the first session you can click here and become an IA Patron

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Episode 188 showcases our hosts Dr Jake Sloane & David Segal

In this episode Dr Jake & David explore 'The Future Of Aesthetics', a report commisioned by Allergan Aesthetics in 2021. The evolution of our industry continues to accelerate, with new products continuing to be released and injectables becoming more mainstream year on year. But what may surprise injectors and consumers alike is that our market is still very under-penetrated.

The report was compiled by interviewing 15 global KOL's and working with Wunderman Thompson Intelligence, a market research company who specialise in future trends. The goal of the report aimed to uncover cultural shifts in aesthetics. Like the beauty and fashion industries, societal views change and have a direct impact on how aesthetics is perceived, accepted and consumed. By understanding and anticipating how the world's behavior is evolving, clinics and injectors will be able to better meet the needs of their patients today and into the future.

00:00 Introduction 01:03 The Future of Aesthetics Report Overview 04:55 Treatments Becoming More Normalized 10:59 Patients Arriving More Educated and Informed 18:27 Environmental Awareness and Sustainable Clinics 26:25 Respecting Diversity and Individual Features 33:29 Treating Different Ethnicities and Patient Groups 41:37 Growing Demand From Male Patients 48:53 Breaking Stigma Around Men and Aesthetic Treatments 52:09 Changing Beauty Standards and Generational Trends 61:45 Creating Premium Clinic Experiences 68:49 Expanding Into Body and Wellness Treatments 76:38 Ethics, Social Media and Industry Responsibility 80:09 Risks of Counterfeit Products and Patient Safety 86:34 Saying No and Protecting Your Brand Reputation 90:43 Future Directions for the Aesthetic Industry

ALL IA LINKS & CONTACT INFORMATION

Episode 188 hosts Dr Jake Sloane & David Segal, your hosts of Inside Aesthetics.

In this episode Dr Jake & David explore 'The Future Of Aesthetics', a report commisioned by Allergan Aesthetics in 2021. The evolution of our industry continues to accelerate, with new products continuing to be released and injectables becoming more mainstream year on year. But what may surprise injectors and consumers alike is that our market is still very under-penetrated.

The report was compiled by interviewing 15 global KOL's and working with Wunderman Thompson Intelligence, a market research company who specialise in future trends. The goal of the report aimed to uncover cultural shifts in aesthetics. Like the beauty and fashion industries, societal views change and have a direct impact on how aesthetics is perceived, accepted and consumed. By understanding and anticipating how the world's behavior is evolving, clinics and injectors will be able to better meet the needs of their patients today and into the future.

We explore all ten chapters of the report including:

1) Diverse Individuality: How & why aesthetics must become more inclusive for patients of all ethnicities

2) The New Masculine: the evolution of male attitiudes to aesthetics

3) Gender Inclusive Beauty: How aesthetics can cater for those identify anywhere on the gender spectrum

4) Ephemeral Expression: The new concept of transient & short-term beauty outcomes

5) Elevated Experiences: How clinics might approach & elevate the customers experience

6) New Body Frontiers: Discussing body treatments & how to incorporate these into aesthetic clinics

7) Aesth-Ethics: The responsibility that injectors have for the messages that they promote to the public & the issue of counterfeit goods

8) The Digital Lens: Whether life lived through phones and laptops is warping our reality

9) Aesthetics & the Metaverse: The concept of patients and clinics interating in the new virtual reality

10) The End of Aging: Are we only at the tip of the iceberg in terms of using injectables for our patients?

Want to read the entire Future of Aesthetics report? Join IA Patreon

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Episode 187 hosts Dr Jenny Kimmins (GP and Cosmetic Physician based in Melbourne, Australia)

Jenny joins us in the 10th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and businesses and aim to learn from and inspire our injector listeners.

00:00 Introduction 01:03 Meet Dr Jenny Kimmins 04:55 Early Days Starting a Small Clinic 10:59 Growth From Two Rooms to Full Practice 18:27 Transition From GP to Aesthetic Medicine 26:25 Importance of Mentorship and Hands On Training 33:29 Challenges of Starting a Business 41:37 Separating GP and Aesthetic Practice Models 48:53 Patient Satisfaction and Career Fulfillment 52:09 Perceptions of Leaving Traditional Medicine 61:45 Training Standards and Education Pathways 68:49 Competency, Safety and Managing Complications 76:38 Role of Ultrasound and New Technology 80:09 Managing Patient Expectations and Risk Discussions 86:34 Rise of Biostimulators and Holistic Treatment Plans 90:43 Favorite Products, Trends and Final Advice

ALL IA LINKS & CONTACT INFORMATION